How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?

In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.

Here’s what you’ll learn:

• Why investing before your official launch can help you avoid wasted time and money.
• How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting too soon.
• What to do when you’re 3–5 years in, working hard, but still feeling capped and hustling for every client.
• My own stories of investing at each of these points (from pricey 1:1 coaching to masterminds to skill-specific programs).
• How to think about investment without pressure, and why the timing matters just as much as the investment itself.

This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can ...

Stop Playing Small: Start Building a Profitable Coaching Business

If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this episode is for you.

This week on The Coaching Edge, we’re talking about what separates hobbyists from real business owners—and how to finally start treating your coaching like the profitable, purpose-driven business it’s meant to be.

Whether you’re still in your day job, stuck in the “figuring it out” phase, or secretly hoping a podcast interview from 2022 will send you your next wave of clients (we’ve all been there), this episode will show you how to move forward with confidence—and actual traction.

You’ll learn:

• The 4 red flags that your business is still in “pipe dream” mode
• How profitable coaches think and act differently (and what that actually looks like)
• Why emotional blocks—like fear of being seen—can quietly stall your growth
• The specific actions that move y
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