Creating a Signature Coaching Course: When to Start and How to Get It Right
What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?
That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode of the Coaching Edge Podcast, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course.
I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it successfully.
At first, I took them on 1:1. But soon, I was booked to the max, it was too expensive for many of them, and — maybe most importantly — I couldn’t give them the community they were craving. That’s when the BBB was born: a combination of an online course library, live coaching support, monthly expert masterclasses, and a 24/7 peer community.
In this episode, I share:
- Why having a signature course can be a total game-changer for your coaching business
- 3 signs you’re ready to start building your own flagship offer
- 5 key things to think about before you start designing it
- How your signature course can become the foundation for other programs and offers down the line
If you’ve been feeling the pull to create something bigger than your current 1:1 work — something scalable, sustainable, and uniquely you — this episode will give you the clarity you need to get started.
And if you’re ready to skip the trial-and-error phase and actually build your course with my help? That’s exactly what my Coaching Course Creator (CCC) is for. It’s my 8-week guided process to help you nail your niche problem and promise, structure your content, and create a course you can confidently launch.
Links & Resources:
- Learn more about the Coaching Course Creator: www.wendymccallum.com/ccc
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👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb
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👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/
🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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