How to Explain What a Coach Does (So People Actually Understand)
If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but not how to talk about coaching in a way that actually lands with people who've never experienced it.
And here's why this matters more than you might think: your ability to clearly articulate what you do directly impacts your marketing, your discovery calls, and your revenue. If your language is vague, full of jargon, or confusing — what I call "coachspeak" — potential clients move on. They can't refer you if they don't understand what you do. They can't say yes if they're not sure what they're saying yes to.
In this episode, I'm breaking down how to ditch coachspeak, explain coaching in plain language, and talk about your work in a way that builds trust and makes it easy for people to become clients.
In this episode, I cover:
- Why being able to explain coaching cle ...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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