The Summer Slump - What to Do When Business Gets Quiet (And How to Set Yourself Up for a Strong Fall)
It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation — and honestly, you'd like to be too.
If you're feeling the summer slump, you're not alone. This time of year can feel unsettling for coaches, especially if you're used to measuring your worth by how busy you are. But here's what I've learned after 15 years in this business: summer isn't a problem to fix. It's an opportunity to use.
The coaches who come into fall with momentum aren't the ones who panicked and hustled all summer. They're the ones who used the slower season strategically — to rest, plan, create, and prepare.
This episode is a practical guide to making the most of summer without burning out or manufacturing fake urgency. I'm walking you through exactly what to focus on now so September doesn't catch you off guard.
In this episode, I cover:
- Why summer slows down (and why that's not a sign your business is failing)
- The danger of panicking and hustling when things get quiet
- Why rest is the most strategic thing you can do if you're depleted
- How to batch and pre-create content: podcast episodes, newsletters, social media
- Planning your fall launch now — so you're executing in September, not scrambling
- Recording content for new programs you're planning to launch in fall or winter
- Creating or refreshing your lead magnet to build your list over summer
- Cleaning up your systems and backend while you have bandwidth
- Building relationships: checking in with past clients, nurturing warm leads, planting referral seeds
- Big picture fall planning: deciding your focus and reverse engineering your timeline
- A summer planning checklist to keep you on track
LISTEN TO FULL EPISODE HERE
Resources & Links:
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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