Build a Lead Magnet That Grows Your List and Builds Trust
Build a Lead Magnet That Grows Your List and Builds Trust
Email lists aren’t growing the way they used to — and here’s why:
People are tired of junk, low-value opt-ins that deliver zero value.
In this Coaching Edge episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help.
Here’s what we cover:
- The 4 things every high-converting opt-in or lead magnet must do in 2025
- Why video is your trust-building superpower (and how to use it well)
- A real coach case study: how Charlotta created a free 21-day video-based course that adds hundreds to her list monthly
- How to connect your freebie to your offer so it leads to real clients
- 20 lead magnet ideas you can create in one week or less
Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done.
RESOURCES AND LINKS
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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