The One AI Question That Can Help You Reach More Coaching Clients (and Make More Sales)

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

• The one AI question every coach should ask before creating new content or offers
• Why “data-driven empathy” is the key to effective marketing
• The five most-searched questions new coaches are asking (and how to solve them)
• How to use AI to identify the exact language your clients use online
• A simple process to uncover your own audience’s top needs and build aligned offers around them

🔗 Mentioned Resources

💲 $27 Pricing Masterclass

Get total clarity on your pricing once and for all.
In this practical, no-fluff workshop, you’ll discover:
★ The most important business advice no one told me
★ What other coaches are charging (actual 💲 amounts)
★ Three pricing model options (pros & cons of each)
★ Two key pricing considerations nobody’s talking about
★ The real answer to “Exactly how much should I charge for coaching?”
👉 [Grab the Pricing Masterclass here: https://www.wendymccallum.com/pricing-masterclass

🧭 Free Masterclass: 10 Ways to Get Coaching Clients Now (Without a Following or Email List)

Stop waiting for followers before you start signing clients.
This free training walks you through 10 proven, low-stress strategies that help new coaches start getting clients right away — even if you’re just starting out.
👉 Watch the free masterclass here: https://www.wendymccallum.com/how-to-get-coaching-clients

✏️ Free Discovery Call Cheat Sheet: Get Clients with Confidence

Take the stress out of discovery calls with this simple, step-by-step script designed for coaches who want to book more clients — without feeling salesy.
★ Structure your call so it feels natural, not forced
★ Learn how to communicate the value of your coaching (it’s not about your hourly rate!)
👉 Download your free cheat sheet here: https://www.wendymccallum.com/discovery-call-template

🚀 Business Building Bootcamp (BBB)

A year-long program designed to help new coaches build a sustainable, profitable business.
Inside the BBB, you’ll learn how to:
★ Get paying clients as soon as possible
★ Make back your investment quickly and start turning a profit
★ Create clear offers and simple systems that actually work
★ Build consistent, confident momentum with weekly support
👉 [Learn more about BBB here https://www.wendymccallum.com/bbb

LISTEN TO FULL EPISODE here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149098560