Wendy McCallum (01:37)
Hello, coach. Welcome back to The Coaching Edge. I'm your host, Wendy McCallum. We're gonna talk about, think, critically important topic. And I've purposely plopped this podcast episode in the middle of September because I feel like September is the month where we all have that moment of reckoning. We look at our books and we see that we haven't done nearly as well as we thought that we would over the course of the year. Or we are setting like...
really kind of aggressive targets for the fall in the hopes of meeting those goals that we set for ourselves in January. So it feels like the right time to be talking about how you can stop playing small when it comes to your business and actually start building a profitable, resonant, fulfilling coaching business this year. So we're gonna get into that. Before we do, just a couple of reminders. If you're listening to this episode in September when it airs,
There is an open house coming up for my BBB, which is my business building bootcamp on September 18th at noon Eastern. I would love to see you there. It is not a high pressure sales type event. It's an opportunity for you to get to meet me live. And I'm always, always excited to meet new coaches and find out what people are doing and also get to meet and know some of my BBB members and also get a sense of what office hours looks like in the BBB. So office hours are the coaching support calls that happen
twice a week inside the BBB you get to attend one of those meet some of the BBB members and Ask me anything about your business and just kind of get a sense of the vibe of the community and how I work as a coach if You're interested in attending the open house. All you need to do is go to my website at Wendy McCallum comm Forward slash BBB and you will find the form to register for the open house and I'll get you all set up with the zoom link The other thing that's happening this month that I'm super excited about is my low
ticket offer. So we talk a lot about sweet offer suites in here. I talk about making sure that you have, you know, a really good free lead magnet set up that you can offer people in exchange for their email address where you can start to build that like no trust, get people on your email list. Then you're going to want to have something that's sort of in the low ticket range. Something in the
medium ticket range, something in the high ticket range probably, and maybe even something for like your VIP customers. That's an offer suite and a nicely rounded offer suite has something in each of those categories. I have some low ticket offers so you can go and get a $37 pricing masterclass and watch that masterclass online. And I've had other things over the years, but I wanted to design something really low ticket, really accessible, really high value for you guys. this is
was specifically designed for the Coaching Edge listeners, and it is a Coaching Edge workshop series. So I'm going to be hosting a 90-minute workshop every month from September through to June. So that's 10 workshops. I've already got all the topics sorted. It's gonna be so, so valuable. Every single one of them is an incredibly actionable topic. So you will actually create, learn, do something.
during the course of the workshop that you can take away and immediately start using in your business to make more revenue, generate more leads, et cetera. So the very first workshop is happening on September 22nd. Details are on my website. You'll see them in the show notes as well. I would love to see you there. You have two choices. You can do kind of an a la carte thing and you can sign up for the workshops that work with your schedule and that are topics that are interesting to you.
Or you can buy an all access pass, which saves you a big chunk of money and allows you to attend all 10 of the workshops and access replays from those workshops as well. So that a la carte pass is also available now and that gives you access to all the workshops. You can go put them all in your calendar and I will get to know you really well over the course of the next 10 months or so in each of these monthly workshops.
So the very first workshop that we're doing is really focused on helping you nail a profitable course idea. So this is really designed to help you identify your most profitable and unique course idea based on your client's specific needs, so the gap in your market, your expertise and demand. And we're going to outline the core promise of your...
offer your course and also the module so that you have a bit of a wireframe for it. And then you can take that away and you can turn that into a revenue generating offer. So this is all about nailing that idea. And this is a place where people get stuck all the time. Coaches are either thinking to themselves they've got nothing unique to offer or they are kind of waffling between a bunch of ideas and they're not sure which one to pick. So the workshop is designed to help you get super clear on that.
so that you can get the outline done with your modules, the topic idea. And then I can, during the course of the workshop, I'm gonna give you all kinds of great tips around how to start crafting the outline for that offer in a lot more detail so that can go away and start doing the course content creation part of it. So the first workshop, Monday, September 22nd, love to see you there. All right, let's get into today's topic, which is all about playing big.
So how to stop playing small. And I really want to talk about this topic and connect it with my experience over the last 15 years in building a very now successful, profitable, reliable business model, because that is not always the way it was. And all the things I'm going to talk about today, I felt I did. And, and
If this episode is resonating with you and feels like an important one for you, I just want you to know that you're not alone. I think this is a very common experience for new coaches is that we just, our inclination is to protect ourselves by playing small. It feels like we are taking less risk and it's safer to talk small and play small when it comes to our coaching businesses, but that is a huge mistake and one that I made.
This episode is for you if you've been at it for a while, but you still aren't seeing the profit that you want. You're just not seeing the profit you expected. You're not seeing the profit that you want. It's for you if you're calling your coaching a side hustle, but you're secretly waiting for that one big break, like a call from Dax or Oprah. It's for you if your certification sold you on the idea that...
this was going to be super easy or maybe gave you like a business in a box model that was guaranteed to fill your coaching roster, but that hasn't happened. And you're still not even covering your expenses. I want you to keep listening. This is for you if your partner has ever said some of the things that I heard in the first couple of years of my coaching business, which was like, maybe it's time for you to start thinking about getting a real job again.
and you're really exhausted because you've been defending your business for so long. I want you to keep listening. This is for you and this I have have coaches in the who joined the BBB and this is the case that for the first year or so they have they have been able to cobble together a I'm putting this in quotes successful business because of referrals that they've been living off from this one podcast that they got this really sort of
Miracle invitation to go and be on and that that guesting on that podcast has led to clients for the last year But those are starting to dry up and they have no idea what to do next. If that's you keep listening This episode is for any coach who's in the early years of the business and it is not Going the way you thought it was gonna go. I promise you there's gonna be some really game-changing Perspectives and lenses and
actionable items from this podcast that are going to help you shift out of this thing being like feeling like a side hustle or a hobby business into this is something that I'm really, really proud of and that I'm actually taking action in and moving towards great success with because that's how we want to feel about our coaching business. So I want to start by telling you how I remember my first year just so that we can keep it real here and
the last thing I want ever is for you to feel badly listening to these episodes. So I just want you to know, like, if you're in any of those categories I just talked about, like, I was there too, I get it. I remember when I started my business, I hung my shingle out, I did this thing that I have done many times since, and I'm not proud of, that doesn't serve me, but I keep repeating this behavior, and that is, and I kind of called it like a fake business in my mind. Probably even out loud I said that.
Any of you who used to listen to my other podcast, Bite Size Balance, know that in the very first episode of that podcast, I talked about how it was a fake podcast. That was me trying to protect myself, thinking that if I didn't own this thing, if I didn't commit to it, if I didn't go all in with it, that it gave me an easy out and I wouldn't ever be judged or feel like a failure. All of that's false, by the way. I really wanted that podcast to succeed and it did and I'm really proud of it and it was never a fake podcast.
My business, I was desperate to succeed in. I had left the practice of law. I knew I didn't want to go back to that. I knew I just had this deep down knowing that coaching was the thing for me. I also had this deep down knowing even though I wasn't good at it yet that I was going to be really good at it. And I still did it. I still pretended that it didn't matter that much and treated it like sort of a hobby business. I would say things like,
this is just the thing I do during the day while my kids are at school or, you know, I'm just, I'm just doing this part time because I really want to be a stay at home mom. And it's not that I didn't want to be with my kids and that I didn't want to have more flexibility and balance in my life. I wanted all of that, but I also wanted a successful business and I wasn't owning it in the first year or two. I remember getting my website up, which by the way, I spent way too much money on and way too much time on getting a really pretty logo designed. was really pretty.
but also unnecessary at the time and expensive and a business card, getting all of that stuff done. And it was like crickets. I had no paying clients. I told myself that I had a coaching business, but really I just had an expensive hobby to be honest at that point in time. And I felt like I was constantly waiting. I was waiting for clarity. I was waiting for confidence. I was waiting for, know, Oprah to call and just magically discover me. And of course, you know,
none of that stuff just magically happens. I was stuck in this mode of like pipe dream thinking. I had lots of dreams for my business, but I wasn't actually taking any of the action that was necessary and I wasn't thinking the way that I needed to think in order to build a successful business. So if you're in the pipe dream stage, that's probably exactly where you're supposed to be. Don't worry about it. It's not gonna work though long-term and we need to shift you out of it.
And so let's talk about how you move into thinking differently. You are stuck in pipe dream mode if you are hesitating to make an offer. So if you have not in the last week gotten out there somewhere and told somebody what it is you have for them and how much it costs, then you are not actually making an offer.
You don't really need to tell them how much it costs, but you do need to get out there and make the offer. This is what I can do. I can help you solve that problem. Here's how I do it. Would you like to talk? If you haven't done that, then you are not in action mode. You are spending a lot of time pricing. If you are going around and around on pricing, which is so common in the early months and years of coaching, you're second guessing your one-on-one coaching pricing, your hourly rate, your...
Maybe you've taken my one-on-one pricing masterclass, you set your rates from that, but then you're like, that feels too high. I don't know if I can do that. Should I be offering a discount? Should I have a six month program or a 12 month program? And that is consuming your time. And as a result of that, you're not making the offer. You're in pipe dream mode. If you are tweaking your niche constantly, which is something I also see people are working so hard to nail their avatar, so hard to nail their niche.
That is probably also a sign that you're not in action and you're not really in business building mode. Because the truth is, you're not gonna nail your niche in the first year or two. Nailing your niche takes time. Nailing your niche takes experience. It's going to change over the years. And so it's not really an efficient process or a helpful process to spend too much time on that in the early months and years.
You're probably in pipe dream mode if you are posting and don't be offended by this. absolutely did this as well. Generic, kind, maybe slightly inspirational content, but you're never actually mentioning what you do. And again, you're not making the offer, right? So if you're posting like beautiful Canva graphics with inspirational quotes on them, that's all you're doing? Pictures of your dog? Then you are not in action. You're not in business building mode.
If you're talking about your business the way I was talking about my business, this is just something I'm trying out while my kids are still little or I'm just doing this part-time or I only wanna work a few hours a week and that's not actually true for you, then you're probably not in business building mode either. So how do you get into that business building thinking? Well, there are some shifts that need to happen for you. I'm gonna give you some examples of like pipe dream mode versus business building mode in terms of.
how you would be thinking about various parts of your business. Pipe dreamers, if that's a thing, are sitting around hoping to God, all of their fingers crossed, that somebody reaches out soon. They are checking their email every half an hour, hoping there's an email in there from somebody who wants to work with them and they're refreshing their DMs, looking for any sign of interest.
Business builders are like, how can I make a connection today? How can I start the conversation? Who can I start the conversation with? I'll send three DMs out this week to new followers on my Instagram account. I will send a note out to that person who responded to in the comment section the other day on that post that I sent. Or I'm gonna reach out to that client that I worked with last year and see how she's doing.
So people who are in business building thinking are starting the conversations, they are not waiting for the conversations to be started. So are you waiting for conversations to be started or are you out there starting conversations? Are you out there making connections? People who are in that pipe dream mode are unsure about how to charge and are spending a lot of time on pricing like I talked about earlier and they're kind of spinning their wheels there and they're never really making the offer.
people who are in business building are saying, I see a gap, I know how to solve that problem, I'm gonna go out there and here's what I'm gonna charge for that. So the price is like the last piece of that for me. I'm always excited when I see a gap. So when I see an area where people are looking for support and it's not available to them, I haven't created it for them or it's just not available at all for them. I am excited when I know that I can fill that gap. The price is the last thing I'm worried about.
I will often make the offer with a price and the price might change down the road, but the price is not the thing that's gonna keep me stuck. And that's because I'm a business builder and I'm in business building thinking mode all the time.
People who are kind of the pipe dreamers are like, I'm gonna figure this out on my own. I don't wanna spend money on learning how to do this, or I don't wanna invest a lot of money in taking a course or hiring a strategist or whatever. I'm gonna figure this out on my own. People who are in business building are thinking to themselves, what can I actually figure out on my own and what does it make sense for me to pay somebody to help me learn so that I can.
get this thing going faster so that I can get out there and take action and make the offers and start making the money. So I think that that's a big difference. And for me, I sat for a long time in this place of I don't want to pay somebody else to help me do this. I should, and I'm putting that in air quotes, be able to figure this out myself. And you know what? I did figure a lot of it out myself because I'm a smart person. But boy, it would have been smarter for me to pay somebody to help me figure that out a lot sooner.
so that I could get out there and start making money sooner. And that has been for me like a really good lesson. And once I figured that out, I got a whole lot better at investing. Now I invest very carefully in my business, but investing in the things that I know are closest to the money for me that are gonna get me to more revenue faster. And I think that's a business builder thinking mode.
Here's a few examples of this in action. So I had a BBB coach who for a year was just talking about how great it would be to have a group program. And she was waffling around on the idea for the course and all the rest of it. We talked about it a lot. She was worried she wasn't gonna get people in it. She was worried that she didn't have a unique idea. She was worried, worried, worried about all the things. She wasn't making a lot of money while she was worrying because worrying is not close to the money.
Eventually what happened about a year in is she started talking about a course idea and I started pushing her to just commit. And, you know, we went through some work in the BBB in the office hours around like nailing the idea, getting it mapped out, committing to it. And when she shifted from pipe dreaming into business builder thinking, what she did, and I was so proud of her and I remain proud of her because she has continued on this trajectory of action since then, is that she just
she started creating the course and started selling it before she had even completed it. She did not even have the course done and she was out there selling it. So as a result of that, that January, she made a lot of money that she hadn't planned on. That is business building as opposed to pipe dreaming. You got a great idea, you know what fills a gap, you get out there, you start selling the thing before it's even done. And you guys, if you listen to this podcast, you know I'm a big fan of that. do that all the time. I create programming and I launch a beta.
and the content is not done, but I know it's a great idea and I know I can do it and I get it done as we go. Okay, and then I was thinking of some other examples. I've had a couple of different coaches inside the BBB who've been in this safe space with their business. One of the things that I think coaches do sometimes when they wanna play it safe.
is they take somebody else's curriculum that they have permission to use and they coach people through it. So they create a one-on-one program and maybe their certification has given them a curriculum. They have the rights to register people in an online course, for example, and they pay a fee to put a person in that course. And then they get to coach them through that material, but it's not their material. And it costs them to have a client in that, which means...
they don't make as much profit off of a one-on-one offer. I'm always encouraging my coaches to get out of that mode, because I think that's safe thinking. I think that's kind of pipe dreaming. You can't build a really profitable business if you're paying a huge portion of your revenue, of your income, to somebody else to use their coaching asset. So that particular coach, the one that I'm thinking about, I worked with her within the BBB and got her to a place where she realized the money
was in her creating her own curriculum, creating her own resources, her own program. And when she did that, she made double the money because she was no longer having to pay out, you know, half of her one-on-one price to the organization whose curriculum she had previously been taking clients through. So that's just another example of that safe thinking. Coaches who treat their coaching business like a real business do not wait.
for complete clarity. They create clarity through action. They get out there and they start testing ideas. That's how you get clarity. Is this gonna work? How will I know? I gotta get out there and try. I gotta get out there and ask people. I've gotta survey my audience. I've gotta run a beta on this. I've gotta make the offer and see if anybody's interested in it, right? So again, I think business builders are always looking for the gap. What's the thing that's missing? What's the problem that I can solve for people? And then they're figuring out
how to fill it as quickly as possible, and then they sell it before it's done. That's like a clear sign that someone is in business building mode. So if that's not you, we got to move you into action here. Where's the gap? What's the problem that you have a solution for? How can you fill it? Get out there and start offering that solution. Don't worry about the price. We can figure that out. You can change it down the road. Just price it as best you can and know that
That can always change. Call it introductory pricing, but get out there and start making that
There are some real reasons why it is so hard for people to own being a business owner, like really own it and really say, I really want to succeed. My goal is to make this much money or my goal is to work with this many clients or my goal is to build a scalable program or a community that I have, you know, over 300 members in. There's a reason why we play small. There are some emotional blocks that are, you know,
that are there for us and they're real. A lot of my BBB coaches come from a corporate background. So they had a previous career before they decided to go out on their own and start coaching just like I did. And they're worried about they have some legitimate worries. Things like, okay, I've got like a corporate title on LinkedIn and all my people who I was connected to when I was in my past career are all still connected to me on LinkedIn. And what if I put this like offer out there and they all laugh at me?
I have a coach in my BBB right now, comes from the accounting world, was a very successful in that world and decided to become a coach. And that was a concern for her. And I get it. What are people gonna think about the fact that I'm doing this kind of coaching now? We have people who are still working and who are building their coaching business.
on the sides, on the weekends and in the evenings, which by the way, I'm all for. It's not that I'm against the part-time coaching model. I actually think it's very strategic and smart for people not to jump all in into coaching before they've got some basics in place that will lead to some revenue for them. So I have many coaches inside the BBB who are still working, some of them working full-time or part-time in order to continue to make ends meet.
as they build their coaching business. But what happens sometimes is if you're still in your day job, it feels really awkward to act like you're a business owner because it's not your full-time gig. The thing is, that you really, you have to own it in order to succeed. You have to own your role as a business owner in order to build that business. You don't have to wait until your calendar is full to call it a business. You call it a business now so your calendar
If you don't call it a business, if you don't show up as though it is a going concern and you are very serious about it and it is your priority, you are not going to convert clients. You're not gonna instill the trust. You're not gonna build that like no trust that I'm always talking about on this podcast. You know, I've worked with coaches who are in the very lots of of times when people join the BBB, they're in the very early stages. They have not worked with a paying client yet.
And those coaches, when they start showing up differently, when they make this shift in mindset, when they start acting like a business owner who already has a successful business, everything shifts for them. And we will, you we talk about different things that you need to do to show up as a business owner, including like getting out there, things that I've already talked about, getting out there and making connections, starting conversations, accessing your existing network of connections, even if those people are not
great candidates for coaching with you, they probably know somebody who is, or they maybe have a group that you can come and speak to, right? So I remember, I'm thinking of one coach who joined the BBB, who was working in a really cool area. She had a really, really cool niche. And she needed to get in front of people who worked in hospitals and in healthcare. And she had her own personal experiences through family member that had
connected her with various healthcare professionals and organizations and she went and leveraged those contacts and ended up getting a lot of speaking gigs in her first year. And those speaking gigs, those presentations, some of them were paid, some of them were free, but they all led to paying coaching clients. She went out and started those conversations. She did the reach out with the support of me and the BBB community. She did the reach out. That led to all kinds of opportunities for her and it led to paying clients.
So again, you've got to get out there and you've got to make those conversations happen. You can't wait for the conversations to come to you.
Here's what treating it like a business actually looks like. And I really want you to think as you're listening to this, am I doing these things? Am I actually treating my business like the business that it is? Am I treating it like something serious or am I treating it as a hobby? Am I playing it safe? Am I playing small? Or am I really invested in this thing?
Instead of saying, want to make $5,000 a month, which is good. I mean, it's good to set goals. Absolutely. Whatever your goals are. That's great. I want you to set a goal. But instead of just saying, I want to make X amount a month, let's say it's $5,000, somebody who's serious about building their business looks at that number and says, okay, that's five clients at $1,000.
or that's 10 clients at $500 a month. Where are those people? How do I get to those five or 10 people? What's my next step to reach them? How do I do that? And they start the conversations. Maybe I can get a couple clients from my existing network. I'm gonna send an email out, remind people of what I'm doing, let them know that I have some space right now. Maybe I might get some clients through Instagram. Maybe I need to try to get some guest spots on a podcast. Oh, I have a couple of friends who have podcasts. I'm gonna reach out to them and see if I can get on those podcasts. You are actively thinking about how do I bring those people in?
You recognize that in order for you to get five to 10 clients, you probably have to get in front of like 10 times that many people, right? So how do you do that? How do I make those connections? How do I start those conversations? Treating it like a business means you are consistently making offers. Again, we're back to this whole, if you don't make the offer, nobody can buy thing, but this is so, so, so important. When was the last time you made an offer?
Are you doing that regularly? And if you're not doing that, what's in the way there? There are lots of things that get in the way of us making offers. It's important to address those things. It's important to dig deep. You're a coach. You know what the next powerful question is on that. Ask yourself that. What is going on with me not making offers? What am I afraid of? What's the worst case scenario? Ask yourself those questions and push yourself through that.
We've had like, we've had lots and lots of coaches who struggle with this piece. This is actually one of the most common things. And this refrain of like, when was the last time you made an offer is something we hear all the time in office hours because I have coaches who struggle with this for all of the reasons, right? Scarcity, money, mindset stuff, know, lack of confidence, imposter syndrome, all of that stuff. But you've got to get out there and start making the offer.
I want you to look at all of the content that you're putting out right now. Social media content, maybe you have a newsletter that goes out, maybe you're doing some more advanced things and you're guesting on podcasts or you're even starting your own podcast or your video blogging or you've got some other way that you are communicating with people. You're doing presentations out in the community. How often in all of those things are you making an offer? Is it clear to people?
when you are providing them with that valuable free content, that you do this for a living and that there is something that you can do to solve the problem that they have? Is there an offer there? Is there a call to action?
You don't want to be constantly selling. That's not what I'm talking about here. There are different ways to let people know that you have an offer. You can do that very overtly. You can make the offer. You can include a story, client story in a post that will remind people of the fact that you do one-on-one coaching. You can reach out to somebody and ask them what it is they need and start a conversation and then make an offer on the back end of that.
It doesn't have to feel really salesy. And this is something that I'm passionate about and that I talk about on this podcast and inside the BBB all the time. I love to teach people how to do really comfortable organic sales. I think they work a lot better than other types of sales for most people. There are different ways to do this, but you've got to be asking yourself, am I actually making an offer?
How often am I going out there and doing a really great presentation or putting out a really great post or a really awesome newsletter or a really great podcast episode and not actually telling people what I have got going on? How many times in this episode have I already planted some kind of an organic hook? Okay, this is a great example and I'm always gonna own it when I'm doing it because it's good and you should be doing it too.
I talk about the fact that I have a BBB. I mentioned coaches and the BBB in their experience. I talk about office hours a lot on this podcast. Why? Because I want to remind you guys, if you're ready to get serious and you're looking for support and you like my vibe and you know that it's time, you're not ready to shelve this business and go back to work for the man, that I've got the program for you. I want you to know that, right? I'm not saying to you.
Come and join me in the BBB now, here's the price and you only have 24 hours to join. I'm not doing pushy sales because that's not my vibe. But I am making the offer in a quiet way and sometimes in a louder way. And you need to be doing that too. Are you doing that? The other thing that business building coaches, people who are treating their business like the business that it is do, that pipe dreamers don't, is they pay attention to metrics, to what is actually happening in their business.
They track results. So they are not afraid to look at things like open rates on their newsletter. How many people are actually opening these emails? Oh, okay. So only 27 % have opened this newsletter. How many of those people that opened the newsletter actually read it to the point where there was a link they could click on and then how many people clicked on that link? That's such important information to have that tells you so many things. And the only way you can improve on your metrics is to know what your baseline metrics are.
So people who are successful in business can tell you which landing pages on their website get the most action. How many visitors they had to their site, you know, six months ago versus today. How many followers they had on Instagram last year versus how many they have now. They can track and they are aware of all of that stuff. Which of their lead magnets convert better? How many people actually complete the courses that they offer versus just do the first couple of lessons. People who are serious about their business are not afraid to look at those statistics.
Those numbers, I know they can feel scary. I know it can feel disappointing sometimes, but how do you get better with that if you don't know what the status quo is? So that is one sign of a person who's in business building mode. The other thing that successful business owners do is they connect and surround themselves with other people who are serious about their business. This one's so important.
And this is actually one that I have done myself now. Didn't do it for the first couple of years where I was just waffling and like pretending I had this fake business. But once I realized this is not feeling good anymore and you need to start shifting things and I started doing all of the things I've been talking about today. One of the things I did was find myself a mastermind group. Now at the time coaching was not a big thing.
So the industry, the coaching industry has shifted drastically in the last 15 years. When I was coaching in the early years of my business, there were hardly any coaches in my city. there wasn't a lot, there weren't a lot of groups, organizations, places where I could easily commune with other small business owners who were coaches. But what I did do was look for other women who were building businesses.
And I found a few different women doing completely different things than me, but we would get together on a monthly basis and we would talk about what's going well in our business, where we're struggling, we would brainstorm and we would keep each other accountable. So I've been doing that since the very beginning. And honestly, that is the reason I created the BBB because I couldn't find a coach cohort, a group of coaches where there was conversation happening all the time, a dynamic environment where people were talking about
their businesses, where they were serious about building their businesses, you know, and where it was based on in real reality, the reality of being a small business owner, which is really, really hard. And the BBB provides that community for coaches. And I think that that's where that is something that serious business owners recognize is very valuable and they go out and they look for it. When I listen to somebody else, and honestly, for me, selfishly, the BBB that I set up serves me, right? Because
It provides me with that community. I love my coaches in there. And I am always sharing my own business successes, challenges, how I'm working through things with them, partly because it helps them learn and gives them ideas and inspiration, but also because it helps me to talk about it. And sometimes they have amazing feedback and ideas for me that helped me get unstuck in my own business. There's something really powerful about being around people who don't flinch when you say things like, next year, I'm going to double my income.
or I want to hit 15,000 this month. And that is something that you get in the BBB and that I get from the BBB myself as well. It's just an opportunity to speak very honestly and candidly. I will talk about months where things don't go well. I will talk about launches that didn't go the way I wanted them to go. But I will also talk about what I'm going to do differently next time and I will get support from other people in the group. So.
Joining some kind of group so if you don't have coaches that you know if you don't have a group of coaches who are Actively committed to building their business, and I'm not talking about getting in a group with a bunch of other hobby coaches If you're serious about building your business you need to be in a group of people who are also serious about building their business There's nothing wrong with having with coaching being a hobby business if that's what you want it to be But this podcast episode is for people who know deep down that that's actually not what they want
and that they are playing small in order to play it safe, but that it actually is not a safe long-term strategy for them. So, all right, that's what I wanted to talk about today because I think this is such an important topic and such a common place for coaches, especially in the early years of the practice to find themselves. So really challenge yourself on this. Are you showing up like a serious business owner?
Is, are you showing up like your business is already a successful going concern or are you showing up with a dream? Because you've got to show up as though it's a going concern. It's the quintessential fake until you make it. Mentally, you've got to get there. I am here to tell you that if you want to be successful, you can be successful. Honestly, anybody can do this, but it does take work. It does take commitment and it does take a business building attitude.
Absolutely, hands down. So just a reminder, if any of this hit home and you're ready to stop spinning your wheels and you're looking for that community of other coaches who are serious about building their business, I would love to see you at the next BBB Open House. It's happening on September 18th at noon Eastern. And if you're listening to this podcast on replay, there will be another upcoming open house, because I do them every couple of months.
just go to wendymcallum.com forward slash BBB and you'll see the form for the next open house and I will send you all the details that you need to join us then. I hope that you found this episode inspirational and I challenge you to get out there and make an offer today. See you next time.
