In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market.

For years, offering a limited-time bonus after my BBB open house worked. People enrolled within the deadline. Urgency moved decisions.

But recently?

That pattern has changed.

People are still joining — but not because of urgency.

They’re joining when they feel ready.

In this episode, we explore:

• What the “trust recession” looks like inside a coaching business
• Why bonuses and deadlines aren’t driving decisions the way they used to
• The rise of longer sales cycles and readiness-based buying
• Why this shift is actually healthy for coaches and clients
• How to adjust your marketing approach without resorting to pressure tactics
• What I’m personally experimenting with in response

If you’ve been wondering why your launch didn’t spike the way it used to — this conversation will help you zoom out, regulate your nervous system, and a...

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

• The one AI question every coach should ask b
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