Is This Business Coaching Program Worth It? How to Decide Before You Buy
Are you wondering if that shiny new business coaching program is actually worth the price tag?
This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?
I’m walking you through my 4-step framework for making smart business coaching investments:
- How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
- The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
- How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
- Why alignment and energy matter as much as the math
Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon).
LISTEN TO THE FULL EPISODE HERE
If you’re considering investing in business coaching support this year, you don’t want to miss this conversation.
And if you’re a new coach looking for structure, strategy, and community in your early years, check out the Business Building Bootcamp (BBB). It’s built to help you make smart, sustainable progress and pays for itself with just a couple of clients.
👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb
đź’ˇ Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit
🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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