Getting Your Holiday Coaching Offer Ready Now (So You Can Actually Enjoy Your Holidays)
If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.
I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks.
Now, I plan my holiday campaigns in October, and I’m sharing exactly how you can do the same. You’ll learn:
- Why late October and early November are prime buying windows for most coaching niches (and why December is tougher for self-investment offers)
- How to organize your seasonal marketing so you can truly take time off
- 10 things to consider when creating holiday content that connects and converts
- 10 creative holiday-specific offers — with examples for life, business, and wellness coaches — so you can adapt them to your own niche
- How to leverage “giftable” coaching packages and pre-sell January programs for consistent revenue without the last-minute scramble
Whether you’re a life coach, business coach, or wellness coach, you’ll walk away with a practical plan for getting your offers out early, tapping into the seasonal mindset of your audience, and protecting your time off — without sacrificing connection or income.
Resources & Links Mentioned in This Episode:
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Check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop
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👉Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist
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đź’ˇ Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit
- 👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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