Coaching State of the Union: 3 Shifts to Get More Clients in Today’s Market
The coaching industry isn’t in freefall, but let’s be honest — the buying climate has changed.
People are taking longer to make decisions. Trust is harder to earn. And clients need more reassurance than ever before before committing their time, money, and energy to solving the problem you help with.
If you’ve been feeling this shift in your business, you’re not imagining it — and you’re not alone. The good news? Coaches who adapt now will be miles ahead in the months to come.
In this “State of the Union” episode, I’m sharing:
- The truth about the current trust + economic “recession” in the coaching industry
- Why I’ve doubled my free content this year (and what it’s already done for my business)
- How my new low-ticket Coaching Edge Workshop Series is meeting clients exactly where they are
- The 3 critical marketing shifts every coach needs to make right now
- 10 specific, actionable ideas you can implement immediately to keep growing in this climate
You’ll leave this episode with clarity on what’s happening in our industry and a concrete plan for how to keep attracting and enrolling clients — even in a slower, more skeptical market.
LINKS + RESOURCES
💬 Join me for the next BBB Open House — see inside my one-year business-building program for coaches and get your questions answered live. Reserve your spot here ➜ www.wendymccallum.com/bbb
📅 The Coaching Edge Workshop Series — 10 months of practical, live workshops designed to help you solve one business problem at a time, for a fraction of the cost of private coaching. Grab your All Access Pass ➜ https://www.wendymccallum.com/workshop
👉 Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist
👉 Learn more about +/or register for the 8-week CCC (Coaching Course Creator): https://www.wendymccallum.com/ccc
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
Join my List and Grab Your Free Discovery Calls That Convert Template for Coaches!
