Podcasting for Coaches: How to Attract Clients Without Relying on Social Media

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe days). A podcast episode can work for you for years.

In this episode of The Coaching Edge, I’m sharing why I believe podcasting is the single most powerful top-of-funnel tool for coaches, and how it has worked for me in both my personal coaching practice (Bite-Sized Balance) and my business coaching work (The Coaching Edge).

I’ll walk you through five hidden benefits of podcasting most coaches don’t think about, from the fact that you own your podcast (no algorithm stress), to the way long-form audio builds real trust, to the evergreen power of episodes that continue to convert years later. (I still sign new 1:1 clients from Bite-Sized Balance—a podcast I wrapped up over two years ago.)

You’ll also get an inside look at my funnel model and how my podcast fits into it. Each episode flows naturally into my freebies, my low-ticket workshops, and then into my Business Building Bootcamp Open Houses. From there, the right-fit clients join BBB or my more premium offers. It’s a simple, low-pressure funnel that works because the podcast does the heavy lifting of building trust.

And I’ll tackle the three biggest pushbacks I hear from coaches about podcasting: “Isn’t it too expensive?” (Nope—editing and hosting can be surprisingly affordable), “Doesn’t it take too much time?” (Not if you keep it simple with short episodes, and/or bi-monthly publishing, and tools like ChatGPT), and “But I don’t know anyone to interview” (You don’t need guests—your expertise and coaching tools are more than enough).

Here’s the truth: podcasting isn’t as hard, expensive, or time-consuming as it looks from the outside. And the ROI is dramatically better than what you’ll get by pouring your energy into social media posts that disappear overnight.

If you’ve been on the fence about starting a podcast—or if you’re wondering how to use one strategically to grow your business—this episode will give you both the inspiration and the practical steps to get started.

👉 Ready to see how a podcast could fuel your own coaching funnel?  Listen to the full episode HERE,  learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House :  www.wendymccallum.com/bbb

Also, be sure to grab your:

👉Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist

💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit 

✅ 10 Ways to Get Clients Now (Without an Email List or Social Media Following (FREE MASTERCLASS):  https://www.wendymccallum.com/how-to-get-coaching-clients

🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop