How to Take December Off and Hit Your January Coaching Sales Goals
What if you could actually take December off — without tanking your coaching business?
That’s what today’s episode is all about.
I’m pulling back the curtain on how I’ve structured my own coaching business for years now: intentionally building in slower months (like December, July, and August) without sacrificing my bottom line. The truth is, the most sustainable and profitable coaching businesses don’t have identical revenue every month — they’re designed around what the coach actually wants their life to look like.
In this episode, I’ll show you:
- Why January is one of the best months to sell coaching (and why December usually isn’t).
- How to plan your business around seasons of revenue instead of chasing the same monthly number over and over.
- The simple November tasks that set you up to truly rest in December and still have a killer January.
- Why batching and automation aren’t just time-savers, they’re energy-savers — and how they’ve kept me sane through 15+ years of business.
- How to use December for reflection and alignment instead of frantic selling.
If you’ve ever wondered how to step off the end-of-year hamster wheel without losing momentum in your business, this episode is going to give you the exact roadmap.
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Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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