Watch the podcast, above, or listen below.
I chat with Mitch Cobb, Co-Founder and CEO of Upstreet Brewing and Libra Non-Alcoholic Craft Beer about the alcohol-free drink market, the sober curious movement, and our shared mission to normalize socializing without alcohol.
Mitch shares how he came to start a craft brewery on Prince Edward Island, Canada, and soon after began exploring his own relationship with alcohol, as well some fascinating behind-the-scenes details on how alcohol-free beer is made and marketed.
This is a fun and light conversation around what it means to find your balance and how having a great alcohol-free alternative on hand can make that easier.
For free tools and resources for making change around alcohol, burnout, or midlife, visit: www.wendymccallum.com/learn-with-wendy
Libra Alcohol-Free Craft Beer: www.drinklibra.ca