Wendy McCallum (01:39)
Well, it's mid-July, and I am guessing your inbox is a little quieter than usual. Discovery calls have probably slowed down. Half your audience probably seems to be on vacation. And honestly, if you're not, you'd like to be too. If you're feeling the summer slump, you are not alone. This time of year can feel unsettling for coaches, especially if you're used to measuring your worth by how busy you are and by how much revenue you're bringing in on a weekly or a monthly basis.
⁓ but here's what I've learned after over 15 years in this business. Summer is not a problem to fix. It's actually an opportunity to lean into. The coaches that come into fall with some momentum, like I do, are not the ones who panicked and hustled all summer. They're the ones who used this slower season strategically. And I'm not just talking about getting a whole bunch of stuff done. I'm also talking about planning for rest.
This episode is all about how to do exactly that. Welcome back to the Coaching Edge. I am your host, Wendy McCallum. This is a practical episode about making the most of the summer. I have recorded episodes on smart summer strategies before. This one's going to be a little bit different, but I think it's a good time to remind all of you of the things that you can be doing.
To set yourself up for a much smoother, much more productive and profitable fall, but also just to normalize the slowness that is the summer for most for most coaches. So we're gonna talk about how to make the most of the summer without burning out or manufacturing some kind of you know fake urgency or scarcity. We're gonna talk about what to do when things are slower, how to use that time really well, but also ⁓ how to plan now for September.
So that it doesn't catch you off guard. So before we get into this, I just want to take a second to really normalize all of this. So this is not just you. If you're finding that things have slowed down, I am putting up my hand right now to say me too. But also, I totally expected this to happen because this is the way summers have been in the 15 plus years that I've been doing this now. Summer is genuinely slower for most coaching businesses. Now you will hear people out there saying you.
You know, you can still make big money in the summertime. And you can. There are ways to do that. ⁓ there are ways to get creative. And in certain coaching niches and industries, the summer actually might be more busy time of year. But for the majority of coaches, that is not the case. And summer is genuinely slower. It always has been for me. People are on vacation, people get distracted, people are in a different head space.
And a lot of people are not looking to spend a lot of extra money because they're already spending money on vacations and holidays and and you know time at the cottage and all of those things. this is a seasonal pattern. This is not a sign your business is failing. Do not panic. If this is your first summer as a coach, don't panic. Everything's gonna be okay. When things slow down, it's tempting to go into overdrive.
And it's tempting to start like throwing everything out there in an effort to make some money. So just starting to launch all kinds of things and make all kinds of offers and discounts and sales and all the rest of it. and you know, that is often what leads people to say yes to do things that they would not normally do in their coaching business, things that, you know, maybe feel a little bit out of alignment. And in the last episode, if you didn't listen to it, I talked about
10 things that I never do in my business anymore, things that really do feel out of alignment for me. The summer and the desperation that comes with it, if you're not ready for it and prepared for it, and if you're not accepting of it, the slowdown in the summer is what can lead people to do some of those things that feel out of alignment for them. And I don't want you to do that. I want you to really capitalize on this season. I don't want you to burn out. In fact, I want you to take advantage of the time that you have now to rest and to plan and to get organized for the fall.
Because that is really the opportunity that's there in the slower season. ⁓ it's a time for you to think. It's a time for you to kick to get creative. I've talked about this before on the podcast. Creativity comes when you create some space for your brain. I come up with my best ideas for my business always when I'm on vacation. this is a really good time to be working on your business instead of just in it, right? So it gives you an opportunity to do some of the bigger picture work.
We're going talk about some of that today. Planning, but also creating systems and refining things. The coaches who thrive in the fall are the ones who prepare in the summer. I have seen this year after year with the coaches that I support. So again, this is the time to be building and resting as well. You're not behind. You're actually just preparing for the fall. I want you to take that just kind of the overriding lens for the rest of this episode.
So before we get into the productivity stuff and some of the things that you can be doing, I I'm not gonna pretend that this episode is gonna be just about getting more done. I am a burnout coach. I am passionate about helping small business owners not burn out in the business building process. And if you are exhausted right now, because this has been a year for you, then the most strategic thing you can do is actually to rest because you cannot build.
A really strong fall on a weak depleted foundation. ⁓ so rest this summer might mean taking some time off, like working less days. I mean, this is the beautiful thing of what I have created for myself is that over the last five or six years, I have been slowly working, consciously working less in the summer. So I actually set myself up for a period of really planned deep rest in the summertime and also like more joy, to be honest.
In the summertime, I often go down to one or two client days max a week, which means I have the bulk of the week off. I also do take usually at least two weeks completely off in the summertime. But the way that my schedule works best in the summer is to start, I slowly start marketing less in the spring for what for one-on-one clients, so that by the end of June, I'm usually wrapping up with many of my one-on-one clients. In fact,
⁓ as I'm recording this episode, it's the end of May and I've just wrapped up with three one-on-one clients in the last week. I'm not going to be pushing to bring in more. I may bring in one or two more, but I'm conscious of the fact that if I don't do a lot of hustling and marketing, I will probably have less discovery calls in June, which means I will have a lighter client client workload over the course of the summer.
So that's what it might look like for you too. It might mean actually cutting back on the number of days a week that you work or working shorter days. So starting a little bit later, ending a little bit earlier. Maybe you're only working mornings or only working afternoons. ⁓ saying no to things that are not essential right now, and just kind of letting yourself breathe, but also your content schedule breathe. You don't need to post every single day in the summer, you don't need to send a newsletter every single week.
You can send a note out to your people and say, you know what, it's summertime. I'm just going to be sending one newsletter in July and one in August, if that's what feels good to you. ⁓ this is not laziness. This is you actually creating sustainability in your business. You need to take breaks. Running and building a small business is no joke. That is why I have this podcast. It's why I do the work that I do. It can be completely exhausting. And you're the only one who can give yourself a break.
And the summer is often a really good time to create some space for that rest. okay, so it's not all about just doing more. It's also about, you know, consciously choosing to do less in the summertime. Now, for me, cutting back to one or two client days a week means that I'm probably not actually filling those client days. It's not like I'm seeing, you know, seven clients on Tuesdays and seven clients on Wednesday.
It's usually much lighter than that. So I might have a handful of clients on one day and the next day I maybe just have one appointment. That frees up some extra time on those two work days for me to be working on other things. And those are the things I'm going to be talking about now for you. The first thing I want to talk about that can be a really great strategy and something to be thinking about right now as we head into the slowest part of the year for most of us is pre creating content. So batch creating content.
Content. Now, when I'm talking about content, it can be, you know, obviously lots of different things fall into the category of content. If you're somebody who does a newsletter, then it could be pre-writing ⁓ newsletters in advance and getting those scheduled. I generally have my newsletter scheduled about a month in advance. My newsletters ⁓ for the summer are already all done. By the time you're listening to this episode, I will have had them all done and scheduled. I'm hoping to have them done this year by the end of June.
So that for July and August, I'm just completely done and I don't need to be worrying about it. ⁓ if you are somebody who is never ahead, this is a great time to get ahead. If you're somebody who's usually ahead, this is a time to get even further ahead. so read getting some newsletters drafted in advance or even drafting like some rough outlines for some news newsletter ideas that maybe you're not ready to schedule yet.
But you want to build up a bit of a bank so that when things get busy, you have something to pull from. It just makes it easier for you down the road. you could also be thinking about a series, for example, or a theme that you want to focus on in the fall in your newsletters or your content online. if you have been listening to this podcast in recent months, you'll know that last month in June, I ran a series of five episodes that were all about the
really important conversations that coaches need to learn how to have in order to run successful businesses that nobody's talking about. So that was a series. I had a theme and then I focused on a different type of difficult, challenging conversation in each of the episodes. If you haven't listened to it yet, I think it's a really good series. I think I got really great feedback from it. and I think that you'll find that helpful. But you can do the same thing. You can come up with a theme and and batch some content.
You can also do that obviously for social media content. I mean, if you're anything like me, you strongly dislike social media. I'm actually at a point where I think I can use the H word for it. I think I actually hate social media now. I would love to not be involved in it at all. But of course, as a small business, I have built a following on social media. I have a following over on the burnout and alcohol side of my coaching business, and I have a little following also now for the business
business coaching side of things. So I kind of, you know, I have to do social media. It's also a way for me to promote this podcast. but getting that stuff done in advance feels really good. So you can batch create things like reels or carousels or or static posts and get all of that stuff ready. ⁓ and then that can make it a whole lot easier for you come the fall. So again,
What are the types of content that you are putting out regularly? Think about the ones that caused you the cause you the most amount of stress. So for me, I don't love social media, as I've just said, and I don't love creating and scheduling newsletters, like getting them all up and laid out in my ⁓ in my platform to send. So that's the kind of thing that if I can just sit down and spend a morning in the summer doing that, I can get four or five pod four or five newsletters.
all ready to go, laid out. I can test them, make sure all the links are working and then get them scheduled. Again, the goal is to come into September with content that's ready to go so that you can be more intentional. It's less reactive, less like flying by the CD of your pants, and you'll just feel a lot calmer and less likely to you know feel start feeling that overwhelm ⁓ that so many of us feel around content creation. Another thing that you can be thinking about in the summer
is what you're going to launch in the fall. And this is something I always do in the summertime. At the time of recording this, I'm still on the fence as to what my fall launch is going to look like. So I've got a few ideas going in my head about how I'm going to handle the fall. But I'm not ready to share those yet because it's actually only the end of May that I'm recording this. But you can be sure that by the time midsummer comes around, probably by the time this podcast airs, I will know what my fall launch is. I like to be thinking about that way in advance.
And I usually get super clear on it once things start to slow down. So this is all about what's your offer going to be in September, maybe in early October? And you know, what exactly is that going to look like? So is it going to be a group program? Is it going to be a self-guided course? Is it going to be a new one-on-one offer? What's the timeline? When are the doors going to open? what do you need to do to warm people up for this? How can you start doing that maybe over the course of the summer?
And then mapping out a launch calendar. So actually making a plan and you can actually draft that launch content. You can have that all ready and scheduled to go. How great would that feel to start in September and know that your newsletters for September are already scheduled and that you have some extra emails going out about this particular offer that are tied to whatever the key dates of the launch are, right? The open cart date, the mid-cart date, the closed cart date. Maybe there's an early bird promotion that you're doing.
You can get your sales page done for this program in the summer. And you can also start digging around for any assets that might be helpful to you to promote it, like testimonials, for example. So the other thing about summer, whenever we're talking about a fall launch, is that summer is a really great time to record content. So one of my favorite things to do in the summer. Most of my big programs were recorded in the summertime because it's easy for me to block off an entire day to sit in front of my laptop and record.
And just like bang out videos, for example, if I'm doing a video course online. So you can also plan your content for this new program or offer that you're launching if there is online content and build those modules out while you have uninterrupted time, get things recorded. You might even have the opportunity to beta test. I have beta tested a couple of programs towards the end of the summer.
I don't think I'd try to beta test in the middle of the summer, ⁓ just because my my niche, my avatar clients are usually not around. but I've definitely done it towards the end of the summer, early September, done a little test of an offer that I'm gonna be running, for example, in October. So you can think about that as well. This is gonna feel so good come September to have this all nailed down, your landing page done, everything set up, even have your, like I said, your
Newsletters and your email scheduled to go out to promote this program, your social media done around this program. I mean, it just changes everything to not be doing it on the fly in September. so that's one thing you can think about. Are you gonna launch something new in the fall? Are you gonna have a new offer? And if so, what can you do to get that offer created and really buttoned up and also the marketing sorted for that? Another thing that I like to encourage people to think about in the summertime is do you need
A lead magnet, so that is some kind of a free resource that is a no-brainer for people that your people have to have that they are willing to trade their email address for. Do you need a new one? Do you need to tune up your old one? Do you need an extra one? Do you not have one at all? It's a really great time to put together a really good quality lead magnet in the summer. A good lead magnet, if you've got get get it going, builds your list.
While you're not in active launch process. So these are great things to have. You'll be really glad you did it this summer. Come next summer because this is the type of thing that you can be promoting all the time on social media. It doesn't take anything from you to do that because it's just something that people, you know, get sent or given access to. So there's no, usually there's no sort of live involvement from you on a freebie. and it's kind of working for you behind the scenes, which is awesome.
So here are some signs that your existing lead magnet might need a refresh. And if you're thinking about redoing your lead magnet or doing a lead magnet, go back to the archives of this podcast and search for lead magnet and then also search for freebie because I have done a couple of really good episodes on what makes a good lead magnet and also creative ideas for freebies and lead magnets.
But here are some signs that your existing lead magnet might need a little bit of a tune-up.
if your downloads have slowed way down. So go and look at your analytics. What's actually performing? What are people actually downloading right now? Where are you getting your signups coming from to your list? It might be that your freebie that you created a few years ago is no longer really aligned with with whatever the niche is that you find yourself coaching in the most, right? So
It might have been helpful to who you thought your client avatar was going to be, but now that you've been in business for a few years, you realize, shoot, that's not actually the person that I'm helping most of the time. And it's not actually the problem that I'm helping people with. So maybe you need something that is more aligned with your current niche and your offers. or you might notice that people are downloading it, but nobody's in interacting with it. There's not a lot of engagement in it. Maybe you've got an email sequence that goes with that lead magnet that says, you know, send me a note, let me know what your favorite part of this thing was, or
You know, I'd love to know ⁓ what you've learned from this, and no one is ever emailing you. Well, that's a sign that maybe the lead magnet or the email sequence that goes with it could use a tune-up. so what makes a great lead magnet something that solves an immediate problem, like an obvious immediate problem and gives them a really quick win. Something that naturally is connected to your paid offer. And I if you go back and listen to those episodes that I've done on great freebies and lead magnets, you'll see I talk a lot about.
Trying to figure out what the problem before the problem is. If you can solve the problem before the problem for your clients as in in your lead magnet or a free resource, you are going to increase the likelihood that that person is actually ready for your paid offer. So what do I mean by the problem before the problem? The thing that's keeping them right now from actually reaching out for coaching, right? So it might be a mindset or a belief that they have, it might be a behavior.
It might be a lack of confidence that they even can change this thing. And so if your freebie or lead magnet can address that what those things, that problem before the problem, and help them solve it, then that can be a game changer. So for example, maybe you do work with people and you help them, you know, permanently change their relationship with alcohol, maybe quit drinking, for example. But you've got a bunch of people out there who are your you sort of dream clients who can't can't even take a Friday night off. They've d they really struggle.
By the way, this was me, so there's no judgment. ⁓ when you're feeling that way, like it's absolutely requires every bit of willpower that you have to get through one weekend night without a drink. it can feel completely overwhelming and impossible to even think about giving up alcohol for good. And so that is a problem that you can actually solve for these people. You can create a lead magnet, for example, that helps people get through one Friday night without wine and
actually enjoy it. So it might be like Friday night experiment, right? That might be your your freebie. So that's what I'm talking about by solving the problem before the problem. And no matter what your niche is, you, if you spend some time thinking about it, you will be able to figure out what one of the problems before the big problem is that your clients have. So this summer I'm going to encourage you to audit your current freebie. Is it still working? Is it good enough? Is there video content with it? Is there audio content with it? Or is it just a a straight up
PDF that people download. Those sometimes work, but they don't tend to perform as well as something a little bit more involved where you get to build some like no trust because people are actually listening to you or seeing you. So can you maybe supplement your existing freebie with some new content? Or is it time for a brand new freebie? So audit your current freebie. If it's not working, brainstorm something new, keep it simple. It doesn't have to be a, you know, a 30 page ebook.
It can be a short audio or video training, for example, or a mini challenge. it sometimes even really good checklist worked. I've talked about this on my on my previous in my previous episodes. One of the things that performs the best for me as a freebie is my launch checklist. So this is for coaches who are launching their business and it's literally a checklist of the things that you want to get in place before you actually start accepting money for your services.
And that is available by the way, wendymacallum.com under the you know free or low ticket resources for coaches. But that's a free resource that does really well as a download. And it is just really like I think it's two pages, maybe one page double-sided, the checklist. so sometimes checklists work if they solve again the problem before the problem, right?
Do people want to come and sign up for a comprehensive program like the BBB, for example, for six months of support with me or even for one-on-one coaching with me, if they haven't even taken steps to launch their business yet? No, that's a problem before problem. Once you get the basics in place that you need to get your business launched, like a business bank account and insurance and you know, maybe incorporating, like we talk about all those things in the launch checklist and more. Once you get those in place.
then you're much more likely to feel ready for a bigger investment in your business, right? So again, that's a problem before the problem that I try to solve with that freebie. Okay, so that's something you can think about is your your freebie or lead magnet. ⁓ another thing that's a really great thing to be thinking about in the summertime is your systems inside your business. Now there are so many different systems that a really efficient small business eventually needs to have or that
are desirable at least. I'm not gonna be able to talk about all of them, but these are like the things behind the scenes that maybe people don't see. they're certainly not like flashy, they don't fall into the category of shiny objects. These are, these are like the backbone pieces of your business that when you get them in place and they're working for you, make your life so much easier from an administration perspective, usually. Things like your onboarding process when you bring on a new client. Is that smooth or is that like
Kind of chaotic where you're trying to remember what it is you have to send them next. Have you got it automated? Have you got a checklist that you follow? Are there what are there things that you could do to make that smoother and more efficient? Your email sequences, go back and look at those. The email sequences that go with your various lead magnets and freebies or your welcome sequence when people join your newsletter list. Does that need to be updated? Spoiler, probably if you haven't looked at it for a while.
Do all the links still work? Is there anything that's outdated that you're referencing? Is there anything new that you have that you want to include in those? take a look at your website. Like, is it up to date? Does it reflect who you are now and what you offer? Has your niche or your avatar changed? Do you have new things to offer on there? also take a look at your intake forms, at your scheduling system, at your calendar. Like, is that still the way that you want it to be? Are there things that could use a tune up there?
And then lastly, I think take a look at your client files. Are they organized? I've talked about my very simple system of tracking clients in here. Clients move into a discovery call folder first. Then if they convert to paid clients, they move into an active client directory. And then once I wrap up with them, they move into an archived client directory. And I sometimes need to go in and do a bit of a cleanup on my actives.
Because I realize I've wrapped up with some people and they're still sitting in my active directory and I need to move them into archived. So that's something that you can do. You don't need to do everything, but just pick a couple things and work on those when you have some bandwidth for that. Other things you might want to consider looking at are is your pricing? Like, is it still aligned? Do you need to increase your prices? Is there anything that doesn't make sense in there in terms of how it's priced? ⁓
Are you missing anything in your offer suite that you could be working on? So is there a big gap in your offer suite? Do you have a low ticket, medium ticket, and a high ticket? or is there nothing in the low ticket category? Maybe that's something to be working on and maybe even launching in the fall. cleaning up your email list, removing people, you know, your subscribers who are actually never opening anything, your disengaged subscribers, ⁓ and just generally cleaning up your files. Those are all the types of things that you can be doing, and that's gonna set you up.
For first of all, it's really good mentally to do that kind of thing, to just give your business a good clean. I talked about that in the spring clean episode earlier this spring. so it can do a world of good for you in terms of helping you refocus on your business, but it also is gonna just set you up for a more efficient and productive fall to have that done. Okay. Summer can be a good time too to we've been talking a lot about building relationships and nurturing conversations. Summer can be a good time.
for connection as well, because a lot of other people are also running at a slower pace, maybe have a little bit more time in their schedules. so this is sometimes a good time to reach out to past clients or reach out to potential referral sources or collaborators, or you know, coaches who are serving a similar niche that you serve, but solving, helping solve a different problem. they might be good cross-referral possibilities.
And just like engaging in a more meaningful way if you've got more time. So spending more time dropping people voice notes, for example, maybe creating some loom videos for people who you haven't talked to in a while to check in with them. So if you've got the time, other people probably have a little more time too. Now, I mean obviously the downfall with the summer is that a lot of people are away from their desks as well. but I think it's a good time to plant seeds. I think it's a good time.
you know, to touch base with people who maybe worked with you in pa in the past and ask them whether they're looking for support in any areas. If there's anything you could do, let them know that you're going to be taking on a few new clients in the fall, for example. ⁓ the the work that you do in the summer will pay off in the fall. So that's something else you can think about. I think summer above all is a really wonderful time for planning. And if you haven't done a planning exercise yet for what you want your fall to look like,
Do a big picture planning exercise. So this justn't isn't just about that launch that we were talking about earlier. It's about the whole quarter. Like, what do you want the last quarter of this calendar year to look like for you? How much do you want to be working? How much do you need to be earning? Take a look at what you've earned already this year. Do you need to make up, do you need to make some revenue up? That is sometimes the case for me. I have targets that I set for myself.
And I know that in order to reach those targets, I need to, I will absolutely need to launch or offer something this fall, or maybe even a couple of different things. what do you want to feel like by December? Have a think about all of those things. And then I would spend a little time sitting with like, what do I want the focus for my fall to be? This is the thing that I'm currently grappling with as I'm recording this podcast. What am I gonna need to say no to so I can say yes to that? I am definitely going to need to say no to some things.
To get to where I want to get to. So more on that later. I don't have clarity on it yet, so I'm not going to share anything about it. But this is the type of thing that I'm thinking about now. We'll be continuing to think about as I get into a little more space in the summer when things slow down. And then what needs to be true by September 1st in order for me to achieve that this fall? So what would be helpful for me to have done before September 1st in order to set myself up for the greatest chance of success?
Oftentimes what I'll do is a bit of a reverse engineering exercise. So I'll look at what I need to do or want to do before the end of December. I'll look at the calendar and I'll figure out when the best time is to launch and run a program or an offer for me. the months of October and November are usually the best months to be running new programming because I find it difficult to get people to sign up for the first of September because most people are still very busy at the beginning of September. Kids are getting back to school, people are getting back to
into routines and jobs and all the rest of it, signups for things usually are easier to get towards the end of September. And then people usually feel like they've got the capacity in October and November to commit to working on some change or personal growth. So I'm going to look at that in my calendar and then I'm going to reverse engineer. Okay, well, if I'm going to start a program on, you know, October 15th, the marketing for that's going to happen in the two to three weeks before that.
And you know, there needs to be ⁓ a landing page built and this done and that done. And I'll sort of ⁓ reverse engineer it back and figure out what I need to start doing by when in order to have a good chance of filling that program and having it when it starts, you know, kicks off on October 15th. And if you're thinking like I'd like to take some time off in December, which is also a really laudable goal and something I shoot for every year, what do you need to do in order to make that happen? And again, that's one of the reasons why I'm marketing and
program heavy usually in October, November is because those are big revenue months for me. December is usually a little slower and I'm totally good with that. But if you're not thinking about that and planning that now, you will just be hustling in the fall and it's gonna feel like an awful lot of pressure. Take it from someone who has done it the wrong way before and no longer does it that way. Okay.
⁓ so planning your fall is awesome. and then I just want to just take a second just to kind of recap everything because I've put a lot of things into this episode. here are some things you can consider doing this summer. You don't need to do all of these things, just pick a couple things from this list, experiment with it, see how it goes. First thing, rest and recharge. If you need permission, I am giving it to you to do less, to take some time off, to protect your energy, to recharge your batteries.
to give yourself space to be creative again. ⁓ because it's really hard to be creative when you're in the like the daily grind of just trying to get through everything that you have to to run your business.
Batching content is one category of tasks that can be really, really helpful to do in the summertime. Pre-record podcast episodes, newsletters, social media posts. Plan a fall launch. What's happening in the fall? Do you have an offer that you want to launch? Do you need to actually finalize your offer? Maybe you need to create the actual programming that goes with that offer. ⁓ maybe you need to create sales copy and get a marketing sequence sorted.
Whatever you need to do to be ready to launch that offer in the fall, start doing that now in the summertime. You will be so happy that you did. Take a look at your lead magnets. That's another word for freebie. what are the resources that you offer people to pull them into your funnel, to pull them into your world, to get them on your newsletter list? Do they need to be refreshed? Do you need a new one? Do you need to ditch an old one? Do you need to create one because you don't have one yet?
That's a really great thing to be thinking about. the other thing you can think about is cleaning up your systems. These are the more the behind-the-scenes systems in your business, things like how you onboard and offboard clients, how you gather testimonials, ⁓ email sequences that you have set up, your website, your newsletter list, your filing system, how you organize things. Just fix whatever's been bugging you, clean it up. ⁓ it can, as I said, be a good time to check in with people.
⁓ and to nurture conversations, maybe even start some new ones and plant some seeds for the fall. And then lastly, do a big picture plan for the fall. So don't just plan whatever the launcher offer is, but ask yourself, what do I want this last quarter to look like? It might even be a good time for you to plan beyond this quarter. decide on your fall focus though for sure, and then reverse engineer your timeline, like I said, and put the dates in your calendar.
⁓ now again, you don't have to do all of this stuff. Pick what you feel like matters the most for your business right now, or pick what feels doable, honestly. If you're feeling totally overwhelmed and burnt out, I don't want you to pick, you know, launching a brand new offer in the fall. but pick something that feels doable and then break it down into even smaller tasks and start working on doing just a couple of things every day if you're working every day or
you know, whatever days you are working that week, get a couple of those little things done. I'm telling you that doing this stuff, even if you just do a couple of the things I've talked about today, is going to set you up so much better than just like peeling back into the fall after your summer and winging it. ⁓ I promise you. Okay, so all of this to say, slow summers are part of the business for most of us. And it's not
A problem that you need to survive. It's something I want you to really accept and embrace and figure out how to how to maximize, how to use to use in the best way possible for you. That includes resting. Okay. That includes taking time off. But the coaches who come into fall with momentum are not the ones who hustled the hardest in July. They're the ones who rested. They're the ones who planned and prepared so that when September hits, they're ready for it. You have
Another six weeks after this episode, probably five or six weeks left. Use them well, guys. ⁓ and if you're taking time off this summer, amazing. I, as always, would love to hear from you. I am on a reduced work work schedule right now because it is the summer, but I am always excited to get emails from you. If you have feedback on an episode, a topic that you'd love for me to talk about, or maybe something that you're struggling with that you would like my thoughts on, ⁓ you can always reach out to me at wendy at wendymacallum.com.
If you're looking for one-on-one support with anything in your business, that is something that I do offer now. and I often also have group programming running for coaches. So you can check all of that out on my website at wendymacallum.com or send me a note. Have a wonderful rest of the week, and I'll see you next time on the Coaching Edge. Thanks for listening.
