The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week
Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with the hours you have?
Here’s the truth: you don’t need 40+ hours a week to build a profitable coaching business. What you need is focus.
In this episode of The Coaching Edge, I’m sharing my Focus Formula — a 4-step approach to growing your business in just 8 hours a week. Whether you’re a full-time coach who wants your life back, or a part-time coach who simply can’t commit full-time hours, this formula will help you work smarter, not harder.
We’ll cover:
- The biggest myths about time and business growth.
- What an “8-hour coaching business” can look like for both full-time and part-time coaches.
- The difference between motion (busywork that feels safe) and action (the scary steps that create results).
- How fear keeps us stuck in motion, and why adopting a beta mindset is the antidote.
- My Focus Formula: Clarify, Simplify, Prioritize, and Systemize.
- ✅ High-value needle-mover tasks to focus on each week.
- 🚫 Low-value distractions to put on the Someday List.
If you’ve been spinning your wheels, this episode will help you cut through the noise, reclaim your time, and finally start building momentum in your business — without burning out. FULL EPISODE HERE
👉 Book a Clarity Compass Audit — a 90-minute strategy call where I’ll help you identify your next steps and create a plan that works with the hours you actually have: https://www.wendymccallum.com/clarity-compass-business-audit
👉 Or join the next BBB Open House to see how I help coaches like you grow profitable businesses without working around the clock: www.wendymccallum.com/bbb
👉 Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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