I'm Wendy McCallum.

I help coaches learn to manage the business side of their business...

So you can spend more time doing what you love & grow a profitable, sustainable coaching business with ease. 

1:1 Coaching - Get It Done In 6 Weeks!

Private 1:1 Business Coaching & Project Management to Finally Finish That Project — So You Can Move the Needle In Your Coaching Business & Turn Your Big Idea Into Profit. 

Right now, there's a project sitting on your list that would move you forward in your business in a BIG way... if you could just get it done.

The podcast. The new program. The messaging revamp. You know the one. 

In your 6-week "Get It Done" private coaching package, you'll work with me directly to move your project across the finish line—

Strategically, efficiently, in a way that sets you up to reach your long-term goals with as little friction as possible.

EXPLORE 1:1 COACHING

The Confident Coaching Skills Intensive

Strengthen your coaching skills and build your confidence with supporting clients!

If you're a newer coach who wants to...

-Feel more at ease in sessions (no matter WHAT your client brings to the table)

-Create higher value programs that get better results (and command higher rates)

-Support your clients through a diverse array of challenges (so you don't panic when conversations veer beyond your niche)

...The CCSI will help you become a more confident and effective coach, TODAY.

GET STARTED

Coaching Course Creator

Take your digital course idea from "could this work?" to "fully launched!" - in just 8 weeks!

From mapping out your modules + lessons, to creating quality content, to how to price, to how to launch and sell - the CCC has you covered.

This course perfect for coaches who are ready to create their first online course or offering NOW.

(Plus, if you're craving some personalized support, you'll get the option to add on a 1:1 course brainstorming session + offer audit with Yours Truly at checkout!)

CREATE YOUR COURSE

"I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs, and BBB with Wendy is better than all of them. 

It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers."

Christy Osborne, Certified Coach & Author

Powerful Coaching Questions

Be that coach who always knows just what to ask to move the session forward and help your clients transform their lives.

FREE CHEAT SHEET

Get Coaching Clients NOW
Masterclass

Discover how to get new clients NOW as a new coach without a big social media following or email list.

FREE MASTERCLASS

Get Coaching Clients NOW
Masterclass

Discover how to get new clients NOW as a new coach without a big social media following or email list.

FREE MASTERCLASS

Launch Fundamentals Checklist

Launching your coaching business doesn’t have to feel overwhelming. Use this Launch Fundamentals Checklist to stay on track and cover every crucial step with ease.

FREE CHECKLIST

Get Coaching Clients NOW
Masterclass

Discover how to get new clients NOW as a new coach without a big social media following or email list.

FREE MASTERCLASS

Coaching & Pricing
Masterclass

In this masterclass, you'll discover how to price your 1:1 coaching offer so that you stay profitable and avoid burnout. Coaches call this "pure gold" and say it pays for itself immediately. 

At just $37, it's a no-brainer!

GET THE MASTERCLASS

2x Your Profit
Masterclass

Create the detailed roadmap to double your profit in the next 12 months with this free Masterclass and workbook.

FREE MASTERCLASS

Get Clients with Confidence Template

Take the stress out of discovery calls! Grab this simple, step-by-step script designed for coaches who want to book more clients—without feeling salesy.

GRAB THE TEMPLATE

THE 
COACHING EDGE
PODCAST

On The Coaching Edge: A Business Building Podcast, I provide coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business.

Packed with actionable and realistic advice, this podcast is perfect for coaches who are serious about building the business of their dreams.

TUNE IN TO RECENT EPISODES ↓

What to Offer Clients After 1:1 Coaching Ends

Apr 13, 2026