I'm Wendy McCallum.
I help coaches learn to manage the business side of their business...
So they can spend more time doing what they love: COACHING.Â


Business Building Bootcamp
If you're looking to learn the business end of coaching, I've created a straightforward, painless, and affordable path to profit for you, and an intimate space to connect with other like-minded coaches.
My popular signature program includes one-year's access to weekly group support calls with me, monthly masterclasses, a huge content library and an active community between calls... and SO MUCH MORE!

Coaching Course Creator
In this program I'll walk you through the exact steps you need to go from Big Idea to Launching your digital course in just 8 weeks. From mapping out your modules + lessons, to creating quality content, to how to price, to how to launch and sell - I've got you covered.
(Option to add a private course brainstorm and final audit with yours truly at checkout!)
This course perfect for coaches who are ready to create their first online course or offering NOW.

The Clarity Compass Business Audit
Find Out Exactly What’s Keeping You Stuck & Where You Should Focus Over the Next 3-6 Months—So You Can Start Earning More From Your Coaching Business, ASAP.
You get:
✔ Customized Coaching Business Audit
✔  2-3 Key Focus Areas
✔  Personalized Action Steps & Strategies
You’ll know exactly where you need to focus your attention over the next 3-6 months to grow your business as efficiently and effectively as possible.Â
$197 USD

"I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs, and BBB with Wendy is better than all of them.Â
It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers."
Christy Osborne, Certified Coach & Author


Powerful Coaching Questions
Be that coach who always knows just what to ask to move the session forward and help your clients transform their lives.
FREE CHEAT SHEET
Launch Fundamentals Checklist
Launching your coaching business doesn’t have to feel overwhelming. Use this Launch Fundamentals Checklist to stay on track and cover every crucial step with ease.
FREE CHECKLIST
2x Your Profit
Masterclass
Create the detailed roadmap to double your profit in the next 12 months with this free Masterclass and workbook.
FREE MASTERCLASSGet Clients with Confidence Template
Take the stress out of discovery calls! Grab this simple, step-by-step script designed for coaches who want to book more clients—without feeling salesy.
GRAB THE TEMPLATE
THEÂ
COACHING EDGE
PODCAST
On The Coaching Edge: A Business Building Podcast, I provide coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business.
Packed with actionable and realistic advice, this podcast is perfect for coaches who are serious about building the business of their dreams.