I'm Wendy McCallum.

I help coaches learn to manage the business side of their business...

So they can spend more time doing what they love: COACHING. 

Business Building Bootcamp

If you're looking to learn the business end of coaching, I've created a straightforward, painless, and affordable path to profit for you, and an intimate space to connect with other like-minded coaches.

My popular signature program includes one-year's access to weekly group support calls with me, monthly masterclasses, a huge content library and an active community between calls... and SO MUCH MORE!

TELL ME MORE

Coaching Course Creator

In this program I'll walk you through the exact steps you need to go from Big Idea to Launching your digital course in just 8 weeks. From mapping out your modules + lessons, to creating quality content, to how to price, to how to launch and sell - I've got you covered.

(Option to add a private course brainstorm and final audit with yours truly at checkout!)

This course perfect for coaches who are ready to create their first online course or offering NOW.

SIGN ME UP!

The Clarity Compass Business Audit

Find Out Exactly What’s Keeping You Stuck & Where You Should Focus Over the Next 3-6 Months—So You Can Start Earning More From Your Coaching Business, ASAP.

You get:
✔ Customized Coaching Business Audit
✔  2-3 Key Focus Areas
✔  Personalized Action Steps & Strategies

You’ll know exactly where you need to focus your attention over the next 3-6 months to grow your business as efficiently and effectively as possible. 

$197 USD

LET'S DO IT

"I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs, and BBB with Wendy is better than all of them. 

It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers."

Christy Osborne, Certified Coach & Author

Powerful Coaching Questions

Be that coach who always knows just what to ask to move the session forward and help your clients transform their lives.

FREE CHEAT SHEET

Get Coaching Clients NOW
Masterclass

Discover how to get new clients NOW as a new coach without a big social media following or email list.

FREE MASTERCLASS

Get Coaching Clients NOW
Masterclass

Discover how to get new clients NOW as a new coach without a big social media following or email list.

FREE MASTERCLASS

Launch Fundamentals Checklist

Launching your coaching business doesn’t have to feel overwhelming. Use this Launch Fundamentals Checklist to stay on track and cover every crucial step with ease.

FREE CHECKLIST

Get Coaching Clients NOW
Masterclass

Discover how to get new clients NOW as a new coach without a big social media following or email list.

FREE MASTERCLASS

Coaching & Pricing
Masterclass

In this masterclass, you'll discover how to price your 1:1 coaching offer so that you stay profitable and avoid burnout. Coaches call this "pure gold" and say it pays for itself immediately. 

At just $37, it's a no-brainer!

GET THE MASTERCLASS

2x Your Profit
Masterclass

Create the detailed roadmap to double your profit in the next 12 months with this free Masterclass and workbook.

FREE MASTERCLASS

Get Clients with Confidence Template

Take the stress out of discovery calls! Grab this simple, step-by-step script designed for coaches who want to book more clients—without feeling salesy.

GRAB THE TEMPLATE

THE 
COACHING EDGE
PODCAST

On The Coaching Edge: A Business Building Podcast, I provide coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business.

Packed with actionable and realistic advice, this podcast is perfect for coaches who are serious about building the business of their dreams.

TUNE IN TO RECENT EPISODES ↓

Better Discovery Calls For Increased Conversions

Apr 28, 2025