Hi, I'm Wendy McCallum

I'm a ā€˜recovered lawyerā€™ turned Business Coach for Coaches.

With over 13 years in the coaching game, I get the lonely grind of building a business solo. Trust me, I've been there.

Hi, I'm Wendy McCallum

I'm a ā€˜recovered lawyerā€™ turned Business Coach for Coaches.

With over 13 years in the coaching game, I get the lonely grind of building a business solo. Trust me, I've been there.

My business coaching programs are your no-fuss roadmap, cutting through the chaos to turn your coaching dream into reality. No more spinning wheels, drowning in details, or breaking the bank. And no more going it alone, a fantastic, inclusive community of coaches is just a click away!Ā 

Imagine a fusion of practical wisdom, kind honesty, and upbeat energy ā€“ thatā€™s my style. I'm here to share not just my experience but also my wealth of lessons learned, proven business systems, templates, and shortcuts. Why start from scratch when profit's calling?

Imagine a fusion of practical wisdom, kind honesty, and upbeat energy ā€“ thatā€™s my style. I'm here to share not just my experience but also my wealth of lessons learned, proven business systems, templates, and shortcuts. Why start from scratch when profit's calling?

I'm not just your coach; I'm your go-to vault of knowledge and resources. With tons of value-packed freebies and popular, well-tested and loved business coaching programs, I've got your back. Let's kick those business-building woes to the curb and make your coaching dreams a reality!

I'm now a highly experienced and successful coach with a very profitable coaching business that I absolutely love.

But when I was just starting out 13 years ago, I had no one to show me the ropes and guess what?

I floundered.

Big time.

Even though I was smart and driven and passionate about changing lives as a coach.

Even though Iā€™d been a successful lawyer for 12 years.

Yup.

I made loads of painful mistakes, but I learned from every one of them.

I also spent tens of thousands of dollars on expensive business advisors, web designers, and consultants, but I learned from every one of them too. I've taken all that learning andĀ created a straightforward, painless, and affordable path to profitĀ for you, including a bi-monthly podcast, a course library of amazing business resources and an intimate space to connect with other like-minded coaches.

šŸ‘‰Ā MyĀ Coaching Edge podcastĀ isĀ the resource I wish Iā€™d hadĀ from the get-go:Ā bite-sized episodes thatĀ provide clarity on the biggest business questionsĀ and challenges coaches struggle with.

šŸ‘‰ The Business Building BootcampĀ is the all-in-one business builder and coaching community I desperately wished I'd had when I was launching and growing my coaching business.

šŸ‘‰ And lastly, The Coaching Course Creator is your step-by-step solution to getting your dream coaching course up and running: I take you from your big idea to launch in just 8 weeks, using the proven course creation method that Iā€™ve used to create over 25 of my own unique and successful coaching programs, courses and memberships.

Join the CCC waitlist!

A few things you need to know about me...

I donā€™t mess around.

If youā€™ve got big business goals, I believe with hard work and my expertise we can make them happen. But Iā€™m not going to sugar-coat it. While I can provide the ā€œeasier buttonā€, thereā€™s no such thing as a magic bullet. Building a sustainable coaching business takes grit, but it will also be the most rewarding and fulfilling thing you ever do.

Coaching coaches is one of my favourite things to do.

I built my business as a busy mom, but Iā€™m now a new empty nester who lives a stoneā€™s throw away from the cold but beautiful Atlantic ocean with my husband and two (very spirited) Portuguese Water Dogs, Elsa and Anjo. My two kids are at university and starting to build their own amazing lives.

I love to write. Iā€™m currently working my second novel. Maybe someday Iā€™ll do something ā€œfancyā€ with it, but for now I just write for the pure joyĀ of it.