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I'm Wendy McCallum.

I help coaches learn to manage the business side of their business...

So they can spend more time doing what they love: COACHING. 

Powerful Coaching Questions

Be that coach who always knows just what to ask to move the session forward and help your clients transform their lives.


1:1 Pricing Masterclass

Discover how to price your 1:1 coaching offer to stay in profit mode and avoid burnout.



On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business.

Real coaches with real business challenges are featured and practical strategies and tools for success are shared.

It's not about making a million dollars overnight.  It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled to be going to work every day.

Packed with actionable and realistic advice, this podcast is perfect for coaches who are serious about building the business of their dreams.


BBB PowerPack

A "sampler" of lessons from the Business Building Bootcamp program for coaches, the BBB PowerPack provides a collection of foundational knowledge and essential skills for coaches looking to launch &/or build their businesses. It offers a curated selection of the most popular and highly requested lessons from the BBB's member coaches.


Wondering if the Business Building Bootcamp could work for you?

"I was up and running with a full client load within my first month..."

Newly certified with a million decisions to make about how to start my business was beyond overwhelming - enter Wendy! As a super successful entrepreneur and coach herself, she was gifted in helping me cut through the stress of all the decisions and showing me where to focus first. Her wisdom, direction, and accountability were invaluable!

Meade Shirley, Certified Coach

"The BBB is exactly what all solo coaches need..."

The content library in the BBB alone is worth the price of admission! But the access to Wendy’s expertise, other coaches, and the expert business-focused and practical masterclasses is pure GOLD! The BBB is exactly what all solo coaches need. No matter where they are stuck, there’s a video or template for that!

Karen King, Certified Coach

"BBB has far exceeded my expectations..."

Already after our first call, I knew this was exactly the right place for me to start. I love the structure with the modules and the instant access to all the content. BBB has far exceeded my expectations and I get so much value for the money invested. Learning from Wendy and my fellow coaches is priceless!

Charlotta Gustavsson, Certified Coach

Learn more about my business support program and community for coaches...