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The Business Building Boutique

Take-What-You-Need Business Coaching For Coaches Who Want to Build a Profitable, Sustainable, & Consistent Coaching Business

(Without the Stress of a Long-Term Coaching Commitment or the 5-Figure Price Tag of a Fancy Mastermind)

 

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“I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs. BBB with Wendy is better than all of them."

It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers.

BBB fills every single gap that you need to get up and running – it’s SUPER valuable. I credit it for helping me properly price my services, run two successful group coaching programs, launch a podcast and organize my business so that it’s working for me!”


-Christy Osborne, Certified Coach and Author

 

“After completing my certification, I felt like a fish out of water… Now, I’m so much more confident in my ability to grow a successful coaching business.

I finished my certification and got completely overwhelmed. I wasn’t sure what to do next. For 8 months, I tried to start my business—but I didn’t know how and wasn’t confident. 

BBB was just what I needed to move forward... The tips and tricks are a massive time-saver... I’ve learned to value what I have to offer…and I know how to make money as a coach!”

Amy Edwards, Certified Coach

How the BBB Works

What's Inside The Business Building Boutique?

A La Carte, Take-What-You Need Style Business Coaching to Build a Profitable, Sustainable Coaching Practice

✔ 101 Series: Strengthen your foundations, create a clear business plan, and lay the groundwork for a coaching business you love.

✔ Advanced Courses: Expand into group coaching, scale your offers, create passive income, and become an in-demand expert in your niche.

✔ All Access Pass: Get ALL my coaching business courses, at more than 30% off!

✔ VIP All Access: Everything In the BBB + 6 Private Coaching Sessions to help you get clear, move fast, and create results in a fraction of the time.

Get Started

If you're a coach who's tired of stitching together strategy from free downloads and $27 guides... 

Done spiraling over what to post next, what to charge, or where to focus your energy...

And ready for real, practical guidance — minus the big commitment or the big price tag that comes with most group programs and masterminds...

You're in the right place.

(Especially if you're craving clarity and momentum without committing to a huge monthly program payment before you’ve started making real money in your own business.)

What if instead of...

 

Stressing about where your next client is coming from… 

→ You could consistently attract your dream clients, fill your programs, and 2-3x your current profits?

 

Spiraling in self-doubt and overwhelm…

→ You could get radically clear on your vision, claim the life you really want, and build a coaching business that supports it ALL.

 

Cobbling a “business strategy” together from free content and $27 courses…

→ You could get the proven frameworks I've spent 15+ years building — packaged based on exactly what you need, with none of the fluff or filler. 

 

Feeling like yet another voice in the crowd…

→ You could stand out in your space, own your one-of-a-kind voice and POV, and leverage your YOU-ness into a memorable, magnetic coaching brand.

Begging for PTO or stressing about lost opportunities while on vacation… 

→ You could fill your business with realistic passive and recurring revenue sources that frees up more of you precious time and energy. 

 

Scrolling at 11 pm, wishing you could figure out what those coaches have that you don’t… 

→ You could say F* the algorithm, build your business your way, and sleep restfully knowing you’re THRIVING in alignment with your purpose. 

 

I'M SO READY - LET'S GO!

That’s Exactly What I’ve Created Inside the BBB.

If you don’t know me yet... Hi! I'm Wendy McCallum.

 

I’m a former lawyer turned seasoned business coach (burnout is a b****) with more than 15 years of experience running my own successful coaching business, and teaching other coaches how to do the same. 

My approach to coaching is simple and straightforward:

  • We focus on the work that gets real results, not fluffy feel-good stuff that can eat up your time (and money) early on in your coaching business.
  • We lean on practical, proven strategy—the stuff I’ve personally been using to get clients consistently for years—rather than trends, expensive ads strategy, or (ugh) manifesting our way to millions from a beachside resort in Bali.
  • We focus on moving the needle NOW, because as a newer coach, your biggest obstacle is building early momentum. I teach real-life systems that get clients on the roster and cash in the bank, in a way that feels good and aligns with your values. 
Today, I’m proud to say I…

✔ Earn more than I ever did as a lawyer (because I finally cracked the code on turning a great profit as a coach!)

✔ Serve a thriving community of brilliant, inspiring coaches doing life-changing work.

✔ Am more than 6 years alcohol-free: a separate-but-important win that followed when I decided to take my dreams seriously—and start filling my soul, not my wine glass.

✔ Have built a coaching business that aligns with my desired lifestyle and brings me immense joy.

If you LOVE your work, LOVE your people, and LOVE the idea of making great money doing the work you feel called to do…

But investing $$$ in a fancy mastermind, a huge course taught by a celebrity coach, or yet another certification that doesn’t teach hard business skills aren’t in the cards…

I’ve got your back. That’s literally what the BBB was built for. 

I took the long road so you don’t have to.

The Business Building Boutique is about short-cutting your path to success and accelerating your growth—so you can get:

👉 A straightforward, painless path to profit—even if you don’t currently have much of a following or a client base.

👉 Accessible, impactful business guidance from someone who’s been where you are and can outline the precise next steps you need to take to reach your goals.

👉 A customizable growth strategy based on what you actually need TODAY—so you can create predictable profit and a thriving business that works in the long-run.

THIS is the program I desperately wish I’d had when I was first starting out.

>>> Want practical strategies that get you closer to your revenue goals?

>>> Ready to stop stressing about how you’ll fill your programs, and build a raving audience who can’t wait to buy from you?

>>> Excited to step into the level of success you dreamed of when you first started your certification?

We can make it happen!

GIVE ME THE DETAILS!

Taking a risk on your coaching dreams takes GUTS.

The sheer fact that you’ve hung out your shingle and landed on this page tells me you’ve got:

✔ An intense drive to change your life.

Whether you’re looking to leave corporate behind, travel the world, spend more time with your kiddos, make millions, or something else entirely… You’ve got BIG dreams, and you know coaching is the key.

✔ A burning desire to make a difference.

No run-of-the-mill, boring desk job will do for you. You want meaning. Purpose. Passion. Freedom. A career where you’re exercising your unique genius day after day. A business that lights you tf up.

✔ Years of valuable expertise and experience.

You might be a new coach… but you’re no new kid on the block. You’ve been a powerhouse in past careers—and even though you may feel you’re ‘starting over’, you’ve got HEAPS of talent and genius to bring to the table.

✔ A story that could put some TEDx talks to shame.

Your drive to coach others stems from having created massive transformation in your own life. You BELIEVE wholeheartedly in the power of your work, because you’ve EXPERIENCED it for yourself. You’re ready to develop a clear, magnetic coaching brand, so you can spread your message far and wide.

✔ Courage, determination, and your sights set on success.

You’re ready to set self-doubt, overwhelm, and uncertainty to the side… and step into a way of doing business that brings the profit, stability, and confidence you’ve been craving.

But your first few steps into this new foray?

Let’s just say building a million-dollar business from the beach isn’t as easy as social media makes it out to be.

✔ You've spent boatloads of money getting certified...

...But contrary to what may have been promised, clients aren't exactly knocking down the door. You need to start turning a profit, STAT—but you're (understandably) uneasy about continuing to invest when you're not seeing regular revenue.

✔ Every "expert" is selling you a different magic formula.

Post 3 Reels a day! No wait—focus on your email list! Actually, you need a podcast! Or maybe you should be on TikTok? The advice is EXHAUSTING and leaves you feeling “busy” even when you have no sales to show for it. 

✔ You're tired of getting battle plans from people who haven’t seen the trenches in a decade. 

That coach who built their audience when Instagram was chronological and online courses were the new It Girl? 

The “guru” who got lucky and launched their business right as everyone was flush with c*vid stimulus cash and free time? 

Great for them. But their strategies don't work in today's algorithm-obsessed, attention-scattered, economically anxious, and increasingly skeptical market.

✔ You constantly compare yourself to other coaches.

How are they selling out their programs? What do they know that you don't? You try not to let comparisonitis weigh you down, but some days, it's enough to paralyze you entirely.

✔ You feel like you're spinning your wheels and making zero progress.

Your "dream business" has unravelled into a never-ending to-do list. You're committed to the vision—but you're so. freaking. done. with being stuck in overwhelm, burnout, and uncertainty.

✔ You don't feel like anyone in your circle really "gets" what you're trying to build.

Your friends and family are supportive... but they don't see the vision the way you do. You have TONS of big ideas and no one to bounce them off of.

You're craving community, direction, and meaningful connection with others who are walking this same path.

✔ You're overwhelmed by ALL the conflicting advice.

Should you be filming Reels and TikToks? Running ads? Growing an email list? Launching a scalable group programme? Starting a podcast? Healing your money blocks? Argh! You don't know where to put your energy, or who to trust.

The BBB cuts through the noise and makes it easy to take your next logical step, so you can AVOID:

-Getting swallowed up by the online hype
-Freezing in overwhelm and self-doubt
-Spending way too much money before your business is financially stable

And INSTEAD:

-Move forward consistently, one day, week, month at a time, with results that show up in your bank account.

-Create predictable income, so you can take a deep breath and feel like your business is actually working.

-Invest in a way that makes sense for you, based on where you really are in your business right now (NOT mortgaging your financial safety today for the mythical promise of vague "abundance" tomorrow.)

What's inside the Business Building Boutique?

ALL the intel you need to build a profitable, streamlined coaching business that lights. you. up.

 (In an a la carte style menu that meets you where you are.)

—BEST FOR BEGINNERS—

The 101 Series:
For the Coach Who’s Just Starting Out, Building Your Foundations, & Wants a Clear, Strategic Plan to Start Coaching With Confidence

 

LAUNCH FUNDAMENTALS

⭐ Take the guesswork out of choosing your business name, domain, branding, and more. Make a strategic decision you can stand by, and move forward to the work that actually gets you paid.

⭐ Demystify tech, learn what tools you actually need, and implement a simple business admin system.

⭐ Get everything you need to start offering your coaching services and land clients right out of the gate!

>> GET LAUNCH FUNDAMENTALS 
(US & INTERNATIONAL)

(Canadians - register in CAD here.)


1:1 Coaching 101

⭐ Get a simple formula to confidently price your 1:1 coaching services (without the guesswork or the underpricing)

⭐ Get testimonials that do your selling for you (even if you only have a few clients at first)

⭐ Learn to onboarding and offboard clients like a total pro (this is KEY to getting referrals and build your client base!)

>> GET THE 1:1 COACHING COURSE
(US & INTERNATIONAL)

(Canadians - register in CAD here.)

 

Group Coaching 101

⭐ Design a group coaching experience that positions you to make a bigger impact (and more profit!) while working fewer hours.

⭐ Choose the right style of group program for you, your business goals, and your niche.

⭐ Learn best practices and pro tips for running effective, engaging, powerful group coaching sessions.

>> GET GROUP COACHING 101
(US & INTERNATIONAL)

(Canadians - register in CAD here.)


MARKETING FOR COACHES

⭐ Build a marketing plan that doesn't depend on the algorithm, trends, or going viral.

⭐ Create content and messaging that deeply resonates with your dream clients, so client attraction becomes a breeze.

⭐ Get a simple, sustainable marketing system so you can stop posting and praying—and show up online strategically, without getting overwhelmed. 

>> GET MARKETING FOR COACHES
(US & INTERNATIONAL)

(Canadians - register in CAD here.)

—BEST FOR SCALING—

Advanced Courses: 
For the Coach Who’s Ready to Scale With Passive-Income Courses, Create Higher-Value Programs, & Grow to 6-Figures (Or Beyond!)

 

The Masterclass Vault

⭐ Get my FULL library of live masterclasses—35+ in-depth trainings and workshops that will help you expand in virtually every arena of business. (NOTE: Sold independently, these trainings are valued at $1,000... and I don't sell them independently. This is the only way to acces them. Buying them together in this vault is an absolute steal.)

⭐ Get exclusive access to trainings from me that ONLY exist in this vault... PLUS learn from dozens of experts hand-selected by me to share their expertise in this library.

⭐ Sharpen your skills around social media, copywriting, email marketing, money mindset, pricing, running live events, using AI ethically and effectively... and soooo much more

>> GET THE MASTERCLASS VAULT (US & INTERNATIONAL)

(Canadians - register in CAD here.)


The Confident Coaching Skills Intensive (CCSI)

⭐ Hone your coaching skills and become a stronger, more confident mentor.

⭐ Stop second-guessing yourself on client calls and feel like you KNOW how to show up to support your people.

⭐ Feel comfortable coaching outside of your niche, so you can walk your clients through the broad array of issues that can surface during coaching sessions. 

⭐  Design higher-value programs and deliver more transformational services—so you can get more referrals, charge higher rates, and stay booked with premium clients. 

>> GET THE CCSI 


The Coaching Course Creator (CCC)

⭐ Get a complete, step-by-step system for turning your expertise into a profitable, sellable course—from nailing your idea, to structuring your content, to launching with confidence.

⭐ Break the course creation process down into bite-sized actions, so you can zero-in on what people really want to know, and how to most effectively delivery it for a great course experience. 

⭐ Go from "idea" to generating passive income with your course in as little as 8 weeks. 

>> GET THE CCC 

—MOST POPULAR—

💎 ALL ACCESS PASS: Get EVERYTHING Inside the BBB & Save 34%

Every 101 course, every advanced program, the entire Masterclass Vault, ALL at one easy, accessible investment.

Buying everything individually would cost well over $2,000. This pass saves you more than 30% and ensures that you always have your next best step right in front of you. 

>> GET THE ALL ACCESS PASS (US & INTERNATIONAL)

(Canadians - register in CAD here.)

—BEST VALUE—

👑 VIP ALL ACCESS: Everything Inside the BBB, PLUS 6 Private Coaching Sessions.

VIP All Access is for the coach who wants to move FAST. You’re done playing around and want to create transformational results, in a fraction of the time.


With this program, you get the complete BBB library—PLUS personalized coaching, accountability, and guidance through 6 private coaching sessions.


6 coaching sessions with me are typically $1,500 on their own. Bundling all the courses and a coaching package together saves you nearly $1,000 and sets you up with the mentorship you need to create massive momentum in your business.

>> GET THE VIP ALL ACCESS PACKAGE + 1:1 COACHING (US & INTERNATIONAL)

(Canadians - register in CAD here.)

“BBB is GOLD for a hungry new coach!

When I first heard about BBB, I thought this would be a great way to boost my business after completing my certification… and it has exceeded my expectations!

ALL the pre-recorded modules are fabulous, and having access to Wendy’s Time-Saving Tools & Templates has been so helpful...

After BBB, I feel confident in my skills as a coach and a business owner. It’s crazy to think that three months ago, I was terrified of even showing up on social media… Now, what used to be stressful and scary is joyful!

From my marketing strategy to my money mindset, BBB has refuelled me and solidified my belief in my business. I’m charging well for my coaching. My website is launching next week. I’m feeling confident in all the work I’ve done, and I now know how to adjust and evolve as I go.”

—Charlotta Gustavsson, Certified Coach

"Start here. Lay your foundation right. Wendy is successful, professional, and knowledgeable... Her methods enable her clients to save precious resources and avoid the pitfalls and mistakes that cost time and money. Succeeding as an entrepreneur requires you to be at your best, and BBB's tools and resources help you at every step of your journey."

Suzanne, Certified Coach

“BBB brought immediate clarity and relief to building my business. 

Starting a coaching business can feel very overwhelming. Wendy organizes the content in BBB in such a clear and concise way… BBB has been amazing. I only wish I’d had this before I launched!”

—Susan Joy

WHY THIS MATTERS:
Did you know 82% of coaching businesses fail in their first 2 years? 

 

It’s not because 82% of coaches don’t know what they’re doing. It’s because while you may be an expert in your niche—no one taught you how to actually run a business!

Doing great work is the first step. 

But finding clients? Pricing your offer? Showing up in a way that doesn’t burn you out? 

That’s all stuff most coaches are left to figure out on their own. 

I’m passionate about coaching as an industry. I believe strongly in the power of great mentorship, and I believe this world needs more good people making good money doing good, deeply fulfilling work. 

I don’t believe it should cost you your right arm to learn how to do that. 

And I don’t believe in paying 5 figures for “business coaching” that’s 10% strategy and 90% “energy” and “belief work.”

(There’s a place for those things. But you have bills to pay!)

The BBB is designed to bridge the gap. Inside, you’ll find grounded, proven, practical business strategy that meets you where you are and helps you take the next needle-moving step forward…

…Whether you’re literally starting from ground zero, ready to scale with semi-passive revenue, or somewhere in between.

 

Your business doesn't need more freebies stitched together, or one more course collecting dust in a folder you never open.

It needs traction. Focus. A plan built for where you now AND where you're headed.

You could keep piecing things together from strangers on the internet. Plenty of people do.

Or hey, you could invest in that high-ticket mastermind if that’s your jam. The right program can be helpful, if you’re willing to foot the bill. 

But if you’re tired of the stress and uncertainty that comes with DIY-ing it…

Or if the idea of spending the equivalent of a home down payment or a year of university tuition on a mastermind makes you queasy…

Here’s your alternative. 

Grab the practical, proven strategy that helped me build my own reliable six-figure coaching business—and that dozens of new coaches like you have used to start and grow their own profitable, practice businesses. 

 

Choose Your Path

“A MASSIVE shift… I’m so thankful!”

I was feeling stuck in my business. I had done all the ‘basics’ but couldn’t shake that, ‘What now?’ feeling. I had a lot of ideas but clue how to execute them.

BBB was the ‘how to’ I was looking for. Wendy’s simple tactics make it easy to stay on track and implement. She’s done what you want to do successfully, and her coaching leaves you feeling empowered with practical action items.

Through BBB, I got unstuck and gained momentum. I’m relaunching a website that’s more authentic to ME, promoting a new freebie, getting out of my networking comfort zone, and I am preparing to launch a course. That’s a massive shift from where I started!”

Rina Bowring, Certified Coach

“BBB is practical, clear & easily digestible. It’s helped me make sure I stay on track in building my coaching business.

BBB helped me get back to basics, remove the guesswork, and start to strategically lay my business out.

Wendy’s shared experiences—her mistakes, do’s, and don’ts—are invaluable. Getting her perspective as an experienced coach and successful business owner is reassuring, and the layout of the program is great."

Susan Hodgson, Certified Coach

HAVE A QUESTION?
Here's everything else you might need to know...

Take Your Next Step to a Profitable Coaching Business Inside The Business Building Boutique

A La Carte, Take-What-You Need Style Business Coaching to Build a Profitable, Sustainable Coaching Practice

✔ 101 Series: Strengthen your foundations, create a clear business plan, and lay the groundwork for a coaching business you love.

✔ Advanced Courses: Expand into group coaching, scale your offers, create passive income, and become an in-demand expert in your niche.

✔ All Access Pass: Get ALL my coaching business courses, at more than 30% off!

✔ VIP All Access: Everything In the BBB + 6 Private Coaching Sessions to help you get clear, move fast, and create results in a fraction of the time.

Get Started
CRAVING COMMUNITY? JOIN ME FOR A FREE COACH CONNECT CALL! Meet other coaches, swap ideas and tips about what's working, and surround yourself with other like-minded entrepreneurs who get it -- no sales pitch, no marketing, no price tag, just a chance to connect on a deeper level.
Register - Free Coach Connect Call