I'm Wendy McCallum.
Former lawyer turned coach with 15+ years of experience helping people transform their lives.
Whether you’re a coach looking to grow your business or a successful person navigating burnout, alcohol-free living, or a major life shift, you're in the right place — I'll meet you exactly where you are.
"I’ve taken lots of business training as a coach, including Marie Forleo’s B-School and one of Jenna Kutcher’s programs, and BBB with Wendy is better than all of them.Â
It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, community and content that Wendy offers."
Christy Osborne, Certified Coach & Author
"Working with Wendy is an investment that will change your life in ways you cannot begin to imagine.Â
If you're suffering from burnout and are struggling with finding your way out of it, don't hesitate to contact Wendy. She has years of experience in helping high-performing women through proven methods of recovering from burnout. She provides structured, yet flexible, processes to help you heal, confront self-limited beliefs, find more joy in your life and set you on a better path."
Gloria P
I’m Wendy McCallum—
A coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to.
When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard.
I made all the classic mistakes — undercharging, overworking, second-guessing every move —
and spent tens of thousands of dollars trying to figure it all out. But every mistake taught me
something, and eventually, I built the kind of coaching practice I once only dreamed about —
one that’s profitable, sustainable, and full of work I truly love.
Today, I coach two kinds of people:
✨ Busy, driven professionals who are ready to make big, meaningful changes — whether that's
finding balance, rediscovering purpose, recovering from burnout, or building a healthier
relationship with alcohol. These are the kinds of transformations that change lives from the
inside out, and I feel very privileged to walk alongside my clients as they create lives they don’t
need to escape from.
✨ And newer coaches who are building their businesses from the ground up and want a clear,
sustainable path forward without all the gimmicks and noise. Through my Business Building
Bootcamp, Coaching Course Creator, and The Coaching Edge podcast, I provide the
straightforward, supportive guidance I wish I'd had when I was starting out.
Whether I’m helping someone simplify their business or reclaim their personal life, the heart of
my work is the same: giving smart, capable people the clarity, encouragement, and real-world
tools they need to move forward — in a way that feels good, not overwhelming.
If you’re ready for something better — in your work, your life, or your business — you’re in the
right place. And I’m so glad you’re here.
THEÂ
COACHING EDGE
PODCAST
On The Coaching Edge: A Business Building Podcast, I provide coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business.
Packed with actionable and realistic advice, this podcast is perfect for coaches who are serious about building the business of their dreams.
