All Episodes
Episodes
EP 10: Get into Profit Sooner with guest April Stroink
In this episode of The Coaching Edge, I sat down with April Stroink, a Master Profit First Professional and Money Coach extraordinaire, to unravel the first steps to financial success for small businesses.
April and I...
View Episode
EP 9: Crafting Compelling Freebies: Boosting Opt-Ins and Building Trust
In this episode of The Coaching Edge, host Wendy McCallum delves into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, Wendy...
View Episode
EP 8: YOU Are Your Brand: Building Trust as a Solopreneur Coach
In this episode, Wendy McCallum explores a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, Wendy breaks down the vital connection between personal trustworthiness...
View Episode
EP 7: Marketing Mindset Matters with Coach Christy Osborne
One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the...
View Episode
EP 6: The Write Path: Navigating the Publishing World as a Coach with Emily Lynn Paulson
In this episode of Coaching Edge, I’m joined by Emily Lynn Paulson, a Coach and two-time author with valuable insights into the world of publishing. Emily shares the three key things she wished she'd known before...
View Episode
EP 5: The Price is Right: Pricing Lessons with Coach Christy Osborne
Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely...
View Episode
EP 4: The Importance of Small Talk with Coaching Clients
In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be...
View Episode
EP 3: How to Market Old-School (& Make Money Now)
While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to...
View Episode
EP 2: My Biggest Coaching Mistakes! (What Not To Do) Pt 2 of 2
In this episode, I’m pulling back the curtain and sharing even more of the mistakes I made early on in my coaching business so you don’t have to learn the hard way. I’ll share how to establish that like, know, and...
View Episode
EP 1: My Biggest Coaching Mistakes! (What Not To Do) Pt 1 of 2
Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never...
View Episode
Introducing: The Coaching Edge
Join Wendy McCallum, a former lawyer turned thriving life coach, as she unveils the secrets to building a rewarding coaching business. Tune in every other Monday for practical wisdom from over a decade of coaching,...
View Episode
