Ep 112 What's Your Coaching Process and Why Does It Matter? (Hint: It's Not Your Certification)
What's your process as a coach?
Not your methodology. Not your certification. Not a fancy name you've slapped on something generic. Your actual process — the way you take clients from where they are to where they want to be.
This is something I've been thinking about a lot lately. After my conversation with Lauren Balterman about psychological signatures and the five Ps, she pointed out that my process was the one area I hadn't clearly articulated. And I got stuck — because I don't have a formula. I don't have a signature six-step system.
Then I realized: that is my process. The anti-formula is the formula.
In this episode, I'm sharing how I came to that realization, how it shows up in everything from my discovery calls to the way I rebuilt the Business Building Boutique, and how you can start figuring out what your own process actually is — even if it looks nothing like a traditional system.
In this episode, I cover:
- What process isn't: your methodology, your modality, a fancy name on something generic
- What process actually is: your beliefs, your patterns, how you play to your strengths
- My process: the anti-formula — meeting people where they are, recommending only what they need
- How this shows up in the way I've restructured the BBB (and how coaches are responding)
- How to figure out your own process: questions to ask yourself
- Why it might be structured — or might be the opposite of that
- Why this matters for your positioning, your sales, and your sustainability
Resources & Links:
- November 25 Coach Connect Call: Sign up HERE
- The Business Building Boutique: www.wendymccallum.com/bbb
- Episode 110: Your Psychological Signature with Lauren Balterman: Listen HERE
- Take Lauren's free Hidden Expert quiz - https://laurennicole.life/quiz
- Free and low-ticket resources for coaches: Grab them HERE