The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

Ep 63: The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week

Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels...
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Ep 62: Is This Business Coaching Program Worth It? How to Decide Before You Buy

Are you wondering if that shiny new business coaching program is actually worth the price tag? This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times...
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Ep 61: 3 Pivotal Times to Invest in Your Coaching Business (And Why They Matter)

How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off? In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s...
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Ep 60: How to Take December Off and Hit Your January Coaching Sales Goals

What if you could actually take December off — without tanking your coaching business? That’s what today’s episode is all about. I’m pulling back the curtain on how I’ve structured my own coaching business for years...
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Ep59: Podcasting for Coaches: How to Attract Clients Without Relying on Social Media

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe...
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Ep 58: What You Really Need to Start a Coaching Business (and What You Don't): Essential Tips for New Coaches

If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call this Shiny Object...
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Ep 57: Getting Your Holiday Coaching Offer Ready Now (So You Can Actually Enjoy Your Holidays)

If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year. I used to leave my...
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Ep 56: Coaching State of the Union: 3 Shifts to Get More Clients in Today’s Market

The coaching industry isn’t in freefall, but let’s be honest — the buying climate has changed. People are taking longer to make decisions. Trust is harder to earn. And clients need more reassurance than ever before...
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Ep55: Creating a Signature Coaching Course: When to Start and How to Get It Right

 What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year? That’s...
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Ep 54: Podcast Guesting to Grow Your Coaching Business with Jessica Rhodes

If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen. I’m joined by podcast publicity pioneer Jessica Rhodes,...
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Ep 53: Building a Coaching Lead Magnet That Grows and Builds Trust

Build a Lead Magnet That Grows Your List and Builds Trust Email lists aren’t growing the way they used to — and here’s why: People are tired of junk, low-value opt-ins that deliver zero value. In this episode, I walk...
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Ep 52: Stop Playing Small: Start Building a Profitable Coaching Business

Stop Playing Small: Start Building a Profitable Coaching Business If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this...
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