The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

Ep 76 The Most Versatile Coaching Questions I Use Again and Again

There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough. But in real coaching sessions, that’s rarely how it works. In this...
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Ep 75 What to Do When Your Coaching Feels Stuck (And You Know Your Client is Trying)

Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session? In this episode, I’m talking about what’s really going on when...
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Ep 74 What To Do When a Coaching Session Goes Off-Script (and Why That's OK)

There’s a moment every coach knows. You’re mid-session. Your client says something unexpected. The conversation shifts — emotionally, directionally, energetically. And suddenly, you feel it: I don’t know what to do...
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Ep 73 Be Yourself (On Purpose) Why Real Talk Is Your Most Powerful Coaching Business Strategy

If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy. And yet… even now, I still catch myself getting pulled...
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Ep 72 What to Do When Nothing Is Selling (Without Spiraling or Scrapping Your Coaching Business)

Let’s talk about that moment every coach hits at some point — when nothing is selling. The launch flops. The offer lands with a thud. The inbox is quiet. And suddenly your brain starts telling some very convincing...
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Ep 71 2026 Goal Setting for Coaches-A New Framework that Actually Works (Without Burning Out)

This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable. Most coaches set behaviour-based goals: •...
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Ep 70 Selling Without Feeling Salesy: The Power of Simple Conversations

This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations. Not funnels. Not fancy sales pages. Not...
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Ep 69 You Get to Change Your Mind: How to Build a Flexible & Responsive Coaching Business in 2026

As we head into 2026, I want to talk about something that I believe is going to matter more than almost anything else in your coaching business this year: your ability to stay flexible and responsive. Not reactive....
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Ep 68 The Coaching Edge Year-End Virtual Business Retreat 2025

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your...
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Ep 67: The 3 (and a Half) Big Coaching Business Lessons 2025 Taught Me

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business. From...
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Ep 66: Nail Your Special Sauce: Standing Out as a Coach in a Crowded Market

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you. Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of...
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Ep 65: Your Story Sells: How to Share it Authentically in Your Coaching Business

Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have. In this episode, I’m breaking down how story sells — not in a slick or...
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