The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

Ep 101: BEST OF Re-Release Ep 58 - What You Really Need to Start a Coaching Business (and What You Don't): Essential Tips for New Coaches

I've got another listener favourite re-releaseΒ this week β€” and one I think every coach in the first year or two of business needs to hear. This episode breaks down exactly what you actually need to have in place to...
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Ep 100: Best of Re-Release Ep 63: The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week

This week I'm bringing back a listener favorite β€” one of the most requested episodes in the archives. If you've ever felt like you're spending tons of time on your business but not actually getting anywhere, this...
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Ep 99: Best of Re-Release - The Best Business Building Advice You'll Ever Get

This is the first of five "Best Of" episodes I'm re-releasing in August while I take a break β€” and it felt like the right one to kick things off with. I'm sharing the single mindset shift that has shaped 16 years of...
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Ep 98 The Question Behind the Question- How to Hear What Your Client Actually Needs (Not Just What They're Asking)

When your client asks, "Should I leave my job?" β€” that's not really what they're asking. Chances are, underneath that question is something else. Maybe it's "Am I allowed to want something different?" or "Will I be...
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Ep 97 The Summer Slump - What to Do When Business Gets Quiet (And How to Set Yourself Up for a Strong Fall)

It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation β€” and honestly, you'd like to be too. If you're feeling the summer slump, you're not...
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Ep 96 When Marketing Feels Gross-10 Things I Don’t Do in My Coaching Business (And Why)

(Note: This is a RE-RELEASE. It was previously released in March 2026, but not sent to my email list, so you may not have heard it if that's how you access The Coaching Edge!) If marketing feels heavy, awkward,...
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Ep 95 It's OK to Not Want a 7-Figure Coaching Business (And Be Happy Where You Are)

A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form β€” including...
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Ep 94 Five Difficult Client Conversations Every Coach Needs to Know How to Have (Without Damaging the Relationship)

Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing...
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Ep 93 The Price Conversation: What to Say, Whether to Post Your Rates, and How to Pre-Qualify with Confidence

There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested β€” and then they ask the question: "So, how much does it...
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Ep 92: How to Follow Up After a Discovery Call That Didn't Convert (Without Feeling Salesy or Desperate)

You had a discovery call that felt great. Real connection, good conversation, they seemed ready to move forward. You sent the link to sign up and then... crickets. A week goes by. Then two. You tell yourself they must...
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Ep 91 How To Network as a Coach (Even If You Hate Networking)

You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the...
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Ep 90 How to Get More Coaching Clients Through Referrals (Without Feeling Salesy)

Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The...
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