The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

Ep 82: Why I Switched from ChatGPT to Claude (And Got Scammed Along the Way): Embracing AI in Coaching

I have a confession to make. I almost published an entire podcast episode about switching to Claude... only to discover I'd been using a scam platform called Chatly the whole time. Not my finest moment — but honestly,...
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Ep 81: How to Know When You’re Ready to Create a Group Coaching Program (And What to Create When You Do)

At some point, almost every coach wonders: “Should I be creating a group program?” It sounds scalable. It sounds leveraged. It sounds like the “next level.” But group coaching is not a shortcut. And it’s not...
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Ep 80: Selling Coaching in a Trust Recession: Why Urgency Isn’t Working Anymore

In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market. For years, offering a limited-time bonus after my BBB open house...
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Ep 79 Why “Overdelivering” is not “Great Coaching”: It’s Not Helping You or Your Clients

Overdelivering in your coaching practice can feel generous. Responsible. Even strategic. You answer messages quickly. You send detailed follow-up notes. You offer, “Just text me anytime.” You throw in extra resources,...
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Ep 78 When You’ve Outgrown Your Coaching Niche: How to Evolve (Without Rebranding Your Entire Business)

There may come a point in your coaching business where on paper, everything is going pretty well.  You have clients. You’re getting results. Your niche “makes sense.” And yet… Something feels off. In this episode, I’m...
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Ep 77 When Marketing Feels Gross-10 Things I Don’t Do in My Coaching Business (And Why)

If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing. It’s probably because you’re trying to follow a strategy that doesn’t match your values. In this...
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Ep 76 The Most Versatile Coaching Questions I Use Again and Again

There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough. But in real coaching sessions, that’s rarely how it works. In this...
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Ep 75 What to Do When Your Coaching Feels Stuck (And You Know Your Client is Trying)

Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session? In this episode, I’m talking about what’s really going on when...
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Ep 74 What To Do When a Coaching Session Goes Off-Script (and Why That's OK)

There’s a moment every coach knows. You’re mid-session. Your client says something unexpected. The conversation shifts — emotionally, directionally, energetically. And suddenly, you feel it: I don’t know what to do...
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Ep 73 Be Yourself (On Purpose) Why Real Talk Is Your Most Powerful Coaching Business Strategy

If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy. And yet… even now, I still catch myself getting pulled...
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Ep 72 What to Do When Nothing Is Selling (Without Spiraling or Scrapping Your Coaching Business)

Let’s talk about that moment every coach hits at some point — when nothing is selling. The launch flops. The offer lands with a thud. The inbox is quiet. And suddenly your brain starts telling some very convincing...
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Ep 71 2026 Goal Setting for Coaches-A New Framework that Actually Works (Without Burning Out)

This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable. Most coaches set behaviour-based goals: •...
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