The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

Ep 69 You Get to Change Your Mind: How to Build a Flexible & Responsive Coaching Business in 2026

As we head into 2026, I want to talk about something that I believe is going to matter more than almost anything else in your coaching business this year: your ability to stay flexible and responsive. Not reactive....
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Ep 68 The Coaching Edge Year-End Virtual Business Retreat 2025

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your...
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Ep 67: The 3 (and a Half) Big Coaching Business Lessons 2025 Taught Me

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business. From...
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Ep 66: Nail Your Special Sauce: Standing Out as a Coach in a Crowded Market

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you. Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of...
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Ep 65: Your Story Sells: How to Share it Authentically in Your Coaching Business

Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have. In this episode, I’m breaking down how story sells — not in a slick or...
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Ep 64: The One AI Question That Can Help You Reach More Coaching Clients (and Make More Sales)

If I could only ask AI one question to help me grow my business, it would be this one. In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers...
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Ep 63: The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week

Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels...
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Ep 62: Is This Business Coaching Program Worth It? How to Decide Before You Buy

Are you wondering if that shiny new business coaching program is actually worth the price tag? This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times...
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Ep 61: 3 Pivotal Times to Invest in Your Coaching Business (And Why They Matter)

How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off? In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s...
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Ep 60: How to Take December Off and Hit Your January Coaching Sales Goals

What if you could actually take December off — without tanking your coaching business? That’s what today’s episode is all about. I’m pulling back the curtain on how I’ve structured my own coaching business for years...
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Ep59: Podcasting for Coaches: How to Attract Clients Without Relying on Social Media

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe...
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Ep 58: What You Really Need to Start a Coaching Business (and What You Don't): Essential Tips for New Coaches

If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call this Shiny Object...
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