The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

Ep 95 It's OK to Not Want a 7-Figure Coaching Business (And Be Happy Where You Are)

A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form β€” including...
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Ep 94 Five Difficult Client Conversations Every Coach Needs to Know How to Have (Without Damaging the Relationship)

Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing...
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Ep 93 The Price Conversation: What to Say, Whether to Post Your Rates, and How to Pre-Qualify with Confidence

There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested β€” and then they ask the question: "So, how much does it...
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Ep 92: How to Follow Up After a Discovery Call That Didn't Convert (Without Feeling Salesy or Desperate)

You had a discovery call that felt great. Real connection, good conversation, they seemed ready to move forward. You sent the link to sign up and then... crickets. A week goes by. Then two. You tell yourself they must...
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Ep 91 How To Network as a Coach (Even If You Hate Networking)

You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the...
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Ep 90 How to Get More Coaching Clients Through Referrals (Without Feeling Salesy)

Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The...
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Ep 89 How to Explain What a Coach Does (So People Actually Understand)

If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call β€” this episode is for you. The truth is, most coach training teaches you how to coach,...
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Ep 88 The Courage to Charge What You're Worth as a Coach (And Why It's Not Really About the Money)

Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper β€” and still feel a knot in...
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Ep 87 Selling to Skeptical Buyers: How to Build Trust When Your Clients Have Been Burned Before

Trust in the coaching industry isn't what it used to be. Your ideal clients β€” smart, professional, discerning β€” have likely encountered overpromising, high-pressure tactics, or programs that didn't deliver. They're...
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Ep 86 Spring Cleaning Your Coaching Business-A Practical Reset for Q2

I'm in the middle of moving houses, and it's forced me to do something I'd been avoiding for way too long β€” clean out my office. Two years of accumulated papers, old workshop materials, client files from programs I'd...
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Ep 85: Partnering for Success: How to Avoid Coaching Collaboration Mistakes

Welcome back to The Coaching Edge! In this episode, we dive into the dynamic world of collaborative coaching and partnerships. Whether you're a seasoned coach or just starting out, understanding how to effectively...
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Ep 84: The "Boring" Strategies That Actually Build Coaching Businesses

There’s a lot of noise online right now about how to build a coaching business. Post more content. Master the algorithm. Go viral. And while visibility can certainly help people find you… the truth is that most...
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