The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

All Episodes

Episodes

EP 29: Finding Your Voice on Social Media

Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not...
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EP 28: 10 Web Design Mistakes Coaches Make

In this episode of The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them. We'll talk about the importance of clear messaging, effective use of website space, and...
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EP 27: What to Do When You Feel Done With a Coaching Client

In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client. I give listeners three common scenarios: when a coaching...
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EP 26: Community Membership Structure for Coaches with Jenn Salib Huber

This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success. Jenn shares her journey of...
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EP 25: 5 Easy Ways to Generate More Coaching Income This Month

In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what...
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EP 24: How to Deal with a Disappointing Launch

In this episode of The Coaching Edge, I share how to deal with the disappointing launch of an online coaching program. I stress the importance of reframing success and defining it based on factors within your...
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EP 23: Copywriting Secrets for Coaches with Cassidy Dickens

This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting. I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches....
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EP 22: Creating An Online Coaching Course

In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers. I also...
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EP 21: Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne

In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for...
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EP 20: What To Do When Your Coaching Business Gets Hard

In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it...
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EP 19: How to Use AI as a Coach with Christy Osborne

Hi coaches! In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various...
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EP 18: A Different Framework for Goal Setting as a Coach

Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and...
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