All Episodes
Episodes
Ep 88 The Courage to Charge What You're Worth as a Coach (And Why It's Not Really About the Money)
Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper — and still feel a knot in...
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Ep 87 Selling to Skeptical Buyers: How to Build Trust When Your Clients Have Been Burned Before
Trust in the coaching industry isn't what it used to be. Your ideal clients — smart, professional, discerning — have likely encountered overpromising, high-pressure tactics, or programs that didn't deliver. They're...
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Ep 86 Spring Cleaning Your Coaching Business-A Practical Reset for Q2
I'm in the middle of moving houses, and it's forced me to do something I'd been avoiding for way too long — clean out my office. Two years of accumulated papers, old workshop materials, client files from programs I'd...
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Ep 85: Partnering for Success: How to Avoid Coaching Collaboration Mistakes
Welcome back to The Coaching Edge! In this episode, we dive into the dynamic world of collaborative coaching and partnerships. Whether you're a seasoned coach or just starting out, understanding how to effectively...
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Ep 84: The "Boring" Strategies That Actually Build Coaching Businesses
There’s a lot of noise online right now about how to build a coaching business.
Post more content. Master the algorithm. Go viral.
And while visibility can certainly help people find you… the truth is that most...
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Ep 83: What to Offer Clients After 1:1 Coaching Ends
Most coaches spend the majority of their time trying to grow the front of their business.
More visibility. More leads. More discovery calls.
But there’s an entire quadrant of your business that’s often ignored — and...
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Ep 82: Why I Switched from ChatGPT to Claude (And Got Scammed Along the Way): Embracing AI in Coaching
I have a confession to make. I almost published an entire podcast episode about switching to Claude... only to discover I'd been using a scam platform called Chatly the whole time. Not my finest moment — but honestly,...
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Ep 81: How to Know When You’re Ready to Create a Group Coaching Program (And What to Create When You Do)
At some point, almost every coach wonders:
“Should I be creating a group program?”
It sounds scalable. It sounds leveraged. It sounds like the “next level.”
But group coaching is not a shortcut. And it’s not...
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Ep 80: Selling Coaching in a Trust Recession: Why Urgency Isn’t Working Anymore
In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market.
For years, offering a limited-time bonus after my BBB open house...
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Ep 79 Why “Overdelivering” is not “Great Coaching”: It’s Not Helping You or Your Clients
Overdelivering in your coaching practice can feel generous. Responsible. Even strategic.
You answer messages quickly. You send detailed follow-up notes. You offer, “Just text me anytime.” You throw in extra resources,...
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Ep 78 When You’ve Outgrown Your Coaching Niche: How to Evolve (Without Rebranding Your Entire Business)
There may come a point in your coaching business where on paper, everything is going pretty well.Â
You have clients. You’re getting results. Your niche “makes sense.”
And yet…
Something feels off.
In this episode, I’m...
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Ep 77 When Marketing Feels Gross-10 Things I Don’t Do in My Coaching Business (And Why)
If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.
It’s probably because you’re trying to follow a strategy that doesn’t match your values.
In this...
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