Wendy (00:38)
Hello there, welcome back. Last week we talked about how to know if that offer you've been sitting on is worth building. or you know, really how to evaluate whether it's just another kind of distraction tool for you, a shiny object, something you're not ready for yet, or maybe something that your audience isn't ready for, or whether it's like a really great idea that you should be taking action on. This week I want to talk about what to do once you've decided yes, this is something that I want.
to do. This is something I want to create. And why the answer is probably not what you think. Because here's what most coaches do. They decide to build the thing and then they disappear into creation mode. They build the modules, they design the workbook, they set up the tech, they tweak and refine and perfect over and over and over again, sometimes for months, even years. And then finally when everything is ready, they launch and a lot of the time they launch to crickets.
There's so much of a better way to do this. And that is something I want to talk to you about today. And it's gonna feel a little counterintuitive at first. I get resistance from coaches when I talk about this, but I I really need you to trust me and listen to this full episode because this is a strategy I have employed over and over and over again. I have taught it to other coaches, I have supported them and coached them through trying it themselves, and it works. This is the idea of selling it before you build it. Okay, so.
The trap is I'll sell it when it's ready. And that is, I think, the default mode for most of us when we are in creation mindset, when we're getting ready to put a new offer out into the world. And we get trapped into the into the the the kind of the perfectionism trap, you know, the it's not good enough yet, and I've got to just tweak this or I could just add this thing, or this would be better if I did it this way.
And we are just continually changing the program under the guise of improving it and making it perfect. and what happens is time just passes. Weeks turn into months. And I talked about the cost of that, the lost opportunity cost there. The longer you wait to put a program out, the the longer it takes to build momentum for that program, and longer it takes for the marketing to actually start to really work for that program.
And the longer it takes for you to make revenue, right? that perfectionism spiral almost always leads to people not making money. that's the truth of it. And and that's because people are avoiding the hard part. They're avoiding what we talked about last week, the vulnerable part of the actual selling, getting out there and talking about their offer. Creating it feels really productive. For a lot of people, it's really fun because there's no one watching them and they get to check things off a list. selling feels
Raw, it feels exposed, it feels uncomfortable for a lot of us. And so we hide in the creation mode. And the result of this, unfortunately, is that we often build things that nobody asked for, or things that that aren't aren't right for our clients. We also often burn out before we launch because of this. And
We end up with like a file full of content that never goes anywhere or ideas that never come to fruition. There are lots of fears that are underneath all of this for coaches. What if I try to sell it and nobody buys it? What if I can't deliver this program? What if it's not good enough? But the truth is that building first without any validation is actually incredibly risky. So spending all this time perfecting something without
Validating it is actually the risky move because you're gambling your time, your energy, often your money as well on an assumption. And there's a much, much better way to do it. Here is why selling first changes everything. And I'm just so hopeful that you'll listen to this episode and it will change the way you think about whatever this offer is that you want to put out into the world. And it will just
light a fire under you and you will get this thing out there that much sooner. And it will be as a result of what I'm going to talk about now, a much better program, a much more resonant program. You'll get better feedback from it, which means you'll be better able to market the next round of it and you'll also make money faster on it. Okay. The reasons why selling first changes everything. First of all, it validates demand. So you find out if people actually want it before you build it. When you get out there and you try to sell something you haven't built yet.
You will know very quickly whether there is real demand for this or whether you just assumed that there was demand for it. So you will not waste months creating something that nobody buys. And as I said last week, real interest is going to beat assumed interest every single time. The other thing that happens when you sell before you have created it is that that sale.
That very first sale and any sales that follow is going to create an incredible amount of urgency and energy for you. Nothing motivates you like a play a paying client. I always say nothing lights your fire lights a fire under your ass more than the first sale. When you get a sale on a program, you will start creating it. That program. You will build that offer once you have sold one spot in it. deadlines become real and perfectionism no longer.
is possible, right? It just it gets pushed out by the deadline. it doesn't stand a chance against a start date.
Selling your offer before you have created it will get you out of your head. It will also stop all this spinning and it will get you actually doing. It will take you out of motion into action. And if you're a coach, you probably know the difference. the pressure shifts from will anybody buy this, which is the mind frame you're gonna be in if you're just trying to create the perfect program.
And then go out and try to sell it. You're in that mindset of like, my gosh, I don't know. I think this is so great. But is anybody actually gonna buy this? Your energy shifts once you have pre-sold to I'm gonna be able to deliver this to the program, to the people who said yes. Like the people who want this program, I'm gonna create this for them. That means you're building with real people in mind, not imaginary people, not your avatar dream client, but with a real person who's already purchased it. That makes a huge difference. Not only does it
Create momentum and urgency, but it also allows you to design and create content that is actually bang on for that person, right? Because you have a real person who has purchased this program. It also lets you build based on real feedback. Because the truth is, when you are selling something before it's built, you are very often still building it while you are offering it. So
very often what ends up happening when people pre-sell like this is that they say, okay, this program's gonna start in a month. And as I was, if if if I was supporting you as a coach, I would say just make sure you have your first like two to three weeks of content done. So you're you're set for that. If you're pre-recording something, have those things done. But if it's an eight-week program, you don't need all eight weeks done. Just get a few weeks done.
And then what happens is as you're offering the program, you're also making new content. So every week you make a new module. So you offer week one, and in week one, you're actually, you know, putting together week four, for example, and you're dropping new content on a weekly basis. What that allows is for you to get real-time feedback feedback, which means that you are tweaking the content based on what people are saying.
In the actual live sessions. And that means the program is going to be really resonant for your participants. It's going to be tailored to them because you're listening to real-time feedback. So your fo your first cohort is going to tell you what they actually need, what they love about this, what feels like it's missing. And you're able to start filling in those gaps real in real time, which is great. So the offer gets better because real people are in it, right? And
There is also this enormous shift from this, like, gosh, I hope people buy this thing and the fear that goes along with this to like people bought this and now I get to deliver it. And it feels really different when you're creating content from that place. It it's a difference between like pressure and excitement and momentum. and that is it's gold. It's gold. I can give you so many real examples from my life. I I the reason I wanted to do this episode is because.
I'm recording this in July, and it was just last week that I had one of my coaches, because the BBB in its current iteration is wrapping up at the end of July. So we're still having office hours. And I had an office hours call last week with a coach who came in beaming and wanted to share the fact that she has sold spots to a fall group program that she hasn't designed yet. So she has been listening to everything I've been saying inside of the BBB. She doesn't have the modules or the content recorded and created, she doesn't have a polished sales page.
but she has paying clients. And now she is super excited and energized to build this program in the fall. And this is a coach who has previously built programs the other way, who has had, you know, not done any pre-selling and created the whole program and then had to go sell that program that all of that energy has been poured into. And she is noticing the difference in terms of how it feels this time around. The confidence with which she went out to her people and said, look, this is what I'm doing in the fall.
You know, I'm starting their seats are limited. You can come and you can sign up right now. And and the the confidence that comes from having pre-sold some spots is really impacting the way she's feeling about the content creation process. she is not building into a void. She is building for real people who are waiting for this program now. and so when she was sharing that story last week, I thought I have to do an episode on this in the coaching edge because I could see it.
in her face, what a difference it had made for her. And I've seen her in other stages of her business where she's been selling something after she's built it. And it's a very it was a very different energy last week in the room. As I said, like can think of lots of examples in my own business where I have done this. In fact, almost every offer I've ever created, I have pre-sold. And I do the pre-selling in different ways. So sometimes if it's a program that I naturally think is
The next sort of the evolution of whatever it is I'm teaching in a current group or would serve a number of members of the members of a group that I'm already coaching, I will start talking about the idea in the group itself. And I will get real-time feedback on the idea before I actually sell it. So that I can think of as happened a number of times in the last four years, happened within the BBB. I think I talked about some of these examples in last week's episode, but
you know, the the CCC or the Coaching Course Creator program, which is now available self-guided in the business building boutique. That course arose out of some of my coaches after a couple of years inside the BBB saying, we're ready to create online courses and we really need support with that. We want to know what platform to use, how to decide what to put in our courses, how to structure and organize our course material, how to create videos, how to upload the videos, how to create like
A marketing strategy to go along with it, et cetera. How to price group programs, all of that stuff. That is where the CCC came from. And it came from me dropping ideas and having conversations inside of the group. Like I was thinking maybe I could create this. How would you, would anybody be interested in that and getting feedback on that? And then I pre-sold it as the beta right in the group. I said, I'm opening spots up to you guys first. And here's the pricing on it. And I only have this many spots. And I filled that course very quickly from the people inside that group.
So I've done it that way. I've also sold pre-sold group programs to one on one clients. So I might be in a one-on-one call with somebody, and at the end of the call, I might say, Before you go, I just wanted to mention to you this idea that I have. I'm thinking about creating this group program and I might run it by them and see what they think. yeah, that sounds great. I'd love to be part of that community or that group. awesome. Okay, well, why don't I get back to you next week? I'll make a note to let you know because I think I'm by next week I'll have like the details of it.
finalized. And then I'll come back to them and I'll say, okay, I've got that set. Here's when it's starting. This is the price. Are you interested in that? I'd love to offer you an early spot and I will sign them up right there. So sometimes it happens in a one-on-one call and then sometimes it's a discovery call. So somebody might in fact this happened with the business building boutique. I had a couple of calls with coaches last in the last couple weeks who were interested in the BBB, but it was before I had
switched I'd switched over to the business building boutique. And so the landing page and all the information about what the program was going to look like going forward wasn't publicly available yet. But those people on discovery calls, I just taught I just talked to them about a what I was thinking about doing and I was in the process of doing it. And I have two coaches who are ready to go. And basically I just said to them, perfect, I'll send you the link as soon as I've got the links ready. and actually one of the courses I sold without
even having the I just created the link for that person. So again, pre-selling and testing the offer before the offer is even up, I have confidence that the new structure of the build business building boutique is going to work for coaches because of the conversations that I've had with coaches in the last few weeks since making the decision or months I guess since making the decision to switch up the the format and structure. so sometimes it's a discovery call that I that I sell these offers that I don't actually have created yet.
So you know, I can think of like a number in the a number of examples in the in the coaching, business coaching world, but also in on the personal coaching side of things. Like I pre-sold a back-end membership group to a bunch of one-on-one clients. So I coached for a year in a particular niche. It was when I first started coaching women who were drinking too much to cope.
And I started talking to these women about how I had a goal of starting a group at some point. And it was going to be a group that was made up of alumni, women that I had coached one-on-one and who I thought would be a good fit in a group. And that the idea was that it would provide them with continued support once they had finished the one-on-one coaching with me. And I just started gauging interest from a variety of one-on-one clients who I thought would be a good fit for this group. And I had time and time again, I had people saying, Yeah, I would love that. Like when that's available, let me know.
And so as soon as I had enough people saying, when that's available, let me know, I just created it. I created the offer, I created the price. I didn't have, I didn't have a program yet. but I was able to pre-sell that. And let me tell you, I got that program done really quickly after that. So the common thread in all of these, in like my BBB coach's story and my story, is that the offer got built because somebody bought it. Not because it was perfect.
But because somebody was waiting for it, right? So this is the beauty, this is the life-changing magic to magic of selling before you have it. And I really want to encourage you to try it. The thing is, is that what you actually need to sell it is a lot less than you think. And this is the part I want to spend some time on because I know you're probably thinking, no, I can't do that, Wendy.
I need to know that I have it working and that I have the things done before I go and sell it. What if I disappoint people? What if it's not if it's not ready? You need less than you think to do this. What you need to sell, like that actual moment of selling the thing, all you really need is a is a decently clear offer. And it's okay to say, I'm not sure exactly what this is gonna look like, but here's what I can promise you it's gonna do for you, right?
So you might not know like exactly how many sessions it is, or how long things are, or the date and time of these things, but you do know that it is for this group of people, and this is what they're gonna get in terms of the value, and this is gonna be the outcome for them. You need to know that. You need to have a price for it, and you need to have a start date. so you know, I've done this before and said I'm gonna canvas the group to find out what it's gonna start this week, you know, the first week of September.
Once I have some members signed up, I'm going to canvas you to find out what dates and times work best for people. And I'm going to offer, you know, session a couple of different options a week for call times or something like that. So you can, you don't necessarily need to have it all nailed down. but you know, that's that's up to you again. It's it it it it's what you feel comfortable with, but it does not need to be all of it. It's not the whole enchilada, it's just a skeleton that you need at this point. And you need a way to take payment. That's it. A way to accept payment.
That is it. what you don't need for sure is a polished sales page. In fact, I usually recommend people don't even do a sales page in a beta. You might want to create a little PDF that outlines the program. You can test some marketing copy with people. you want to be clear on what the program is all about, who it's for, what the transformation is going to be, you know, the value of the program. But creating a fancy sales page for your first offer, especially if you're pre-selling like this, it's just not, it's not.
necessary. And oftentimes it's a waste of time and money because you end up changing it after the beta anyway. you definitely don't need all the content created. As I said, if it's an eight-week program and you've got a couple, two, three weeks of content sorted, organized, pre-recorded, if you're going to be putting pre-recorded content in, that's great. That's enough. Or the time to do that. So you you might not even have that yet when you're selling it, but you know the course doesn't start for a month. So you have time to get
A few modules done and dusted, right? you definitely don't need fancy technology for this. This can be super simple. That back-end membership that I was talking about, it just happened on Zoom. That's all it was. It was a Zoom call four times a month. so there was no special anything. I think I sent a news, I sent like an email out to the group every week with some bonus content that I had recorded. So it was very, very simple. You don't need a huge audience audience for this. You can be selling to your pre-existing clients.
Right. it just does not need to be perfect. usually I'm saying something like, I'm running, I'm gonna be running this program starting in the fall for this type for like, you know, burnt out women who are on the verge of making a big decision in their lives. we're gonna work on getting you from a place of you know fear and anxiety to a place of clarity and confidence with your decision. It starts in the first week of September.
And I have eight spots. Are you interested? Like you just need those basic details to sell it. And I guess the price, right? you can figure the rest out later. Once somebody says yes, you are going to figure the rest out. I promise you. And all those details are gonna come after that first commitment. It's just going to light the fire and get the thing done.
People often are are worried about what if nobody buys this. So this idea of pre-selling is, you know, the same nerves that come into selling anything, the same vulnerability, the same uncomfortableness. It plays in, maybe even a little more when you're trying to sell something you don't have yet. It's not tested, you don't have feedback, it hasn't been proven. and so it it can feel really scary.
But if nobody buys, it's actually just useful information and it's really useful information, right? Like if you can't sell one spot, then building the whole program would not have helped. It actually would have been an enormous colossal waste of time and energy. So it's better to learn now that it's not gonna sell, that there's some problem, which we'll talk about in a second, because the problem might not be the actual course or offer. It's better to learn that now than after like 50 or 100 hours of content creation, right?
It tells you that you need to refine either the offer, the message, or the audience. Like there's something that's not right. And so if it doesn't sell, if you can't pre-sell something, great. You're not out a bunch of time and energy and money in creating an offer that has a problem somewhere along the way in the sales chain. I talked about that a little bit last week. You are in a position where you can actually
Find out why you can actually fix this in a really meaningful way by asking people. So if there were people who said, yeah, I'd be, I would absolutely be interested in that if you created that, and then they didn't actually buy it when you tried to pre-sell it, ask them why. Reach out to them and say, Hey, I remember you and I talked about that, and you thought it sounded really cool, but then I didn't hear from you. Or then I noticed that you didn't opt into that offer. I'm just genuinely curious. No.
No strings on this. I just I'm genuinely want to know so that I can do a better job next time, or so that I can, you know, make sure that whatever I create is the thing that you thought it was going to be. Like where was the disconnect for you? Or was there there's something that was missing? Or what could I have done to make that a no-brainer for you? Ask those questions, get the feedback, be genuinely curious, don't be dis defensive, don't be critical. and then you get to adjust the offer or the price or the copy, the marketing copy, or the positioning. You get to change all of that.
to be in alignment with the feedback that you're getting. And then you can try it again from a different angle. or you can let it go because sometimes what you learn is this thing is not actually the right offer. Not always, but sometimes that's that's what you get from it. So selling first is not actually the risky move. It's the building first without any validation that's risky. This is it's a huge mindset shift. I get that, but I really wanted
To spend a whole episode on this because this is a place where I get a ton of resistance from coaches when I first start supporting them. This idea that they should be actually out there selling the thing before they have created it. And they feel like that feels so risky to them. The truth is that is not risky. That's actually very safe. It's very safe and it's very smart. What is risky is pouring a ton of energy and time into a program and then and then trying to sell it and not being able to sell it because it's the wrong program.
Right? Or there's something broken in it, or there wasn't actually a an a real demand for it in the first place. A no now saves you a ton of wasted work. It allows you to actually create something responsive, to create the right thing, to create something that's going to be incredibly marketable and sellable down the line. you are not failing if nobody or only a couple of people buy the beta or the pilot. You're really not. That is how you learn.
It's how you create the better offer. and then I guess lastly, this fear that you can't deliver you won't be able to deliver if you sell it. Like, what if I can't actually meet these deadlines? And again, you got to trust me on this. You will. You will absolutely do it. And you don't need to have it all done before the program starts and all the things I've already said. but I think people are are also afraid that what they do deliver isn't going to be good enough and they're not going to be able to.
You know, get it built all built in time and that you're gonna they're gonna let people down somehow. I think there's a really important reframe here. Like you already know how to deliver value. These people who you pre-sold it to already believe in you as a coach. You've been coaching for X number of years, and your content doesn't need to be perfect. It's not about that, it's about how you show up. And this is something I've learned.
Through years and years and years, almost 17 years now of coaching. It is never about the bells and whistles. And we all want them to be perfect. We want the cover slides to be perfect. We want the video content to be perfect. We don't want to make any mistakes. We wanna look our best. We wanna, you know, have really great workbooks and printables and templates and, you know, all the rest of it. That is not what keeps people coming back. That is not what what
People give the really glowing feedback about. It's always about the way you make them feel in the coaching sessions. And I can tell you you talk to anybody in the BBB, and that's what they'll tell you. They'll say, I loved the way that space made me feel. I loved how it felt to be in community with other coaches. I loved how you know, it felt to be able to meet with Wendy and talk to her about the parts, the things that were feeling hard for me. I loved, you know, I loved the way.
The BBB made me feel. It's not, I loved it. There were like there was a cheat sheet for this or there was a template for that, or you know, her the way that she recorded the videos and she never made any grammatical errors. Like that is not what people will value in your program. And so you don't need to worry about it that as much as you're worrying about it.
Your first version also doesn't have to be your last version. This is something that I emphasize all the time. And this is really that whole beta mindset thing. You create this course the first time or this offer or whatever it is you're putting out there, it doesn't need to be the same the next time, and it probably won't be. And you can always go back and re-record things or recreate things. I have a coach that I'm working with one on one right now who's just gone through. He created a course and started selling it. He did it all the right way. And when he reached out to me for some support around making this course the best.
That it could be, and also figuring out how to market it and build a funnel around it. He was in the process of going back and re-recording each of the 10 modules. And he was doing it kind of week by week. He would do one, he would re-record one module. So he recognized that the first iteration of this was never meant to be the permanent version of it, and that he would go back and make them better. And he did do that. So you need to remember that. Like you can always go back and re-record something. I always say done is better than none.
This is one of my sayings that I think everybody who was in the BBB will probably never forget. Done is better than none. So get it done and then know that later you can redo it and make it and make it better if if you decide to do that. Or maybe it's just going to be really great content. And when you go back and look at it like I did last month when I was restructuring the BBB content, I was like, wow, these are actually pretty great. I actually did a really good job on these videos. maybe you'll feel that way. You never know when you go back.
but your first version doesn't need to be your final version. And then the other little tip that I wanted to share is you can also build it as you go. and this is an even more literal set in the even more literal sense. In that, one of my favorite ways to build a course is to present the material for the week live and record it while I'm presenting it, and then use that recorded.
Portion the next time I offer the course as the pre-recorded module. So, for example, when I ran the beta of the CCSI, the Confident Coaching Skills Intensive, which is designed to help coaches build their skill set, confidence, and flexibility as coaches, and is available for you to do self-guided in the in the in the new BBB in the business building boutique. When I first created that course, I had a beta group of members from the BBB, and I think we had.
Two coaches from outside the BBB who were in the beta. I can't remember. Anyway, I ran that course and I showed up every week with the slides done for the topic I wanted to teach on, but I presented it live and recorded it. And then I edited the the conversational piece that happened afterwards where I talked to the group and we did practice coaching and all of that. I edited that out and I just took the part where I was presenting the topic and that became
the module for the next cohort of that course. So I didn't have to teach it live again because I had recorded it the first time around and then I just uploaded it and they were able to watch that. The next, the second cohort of the CCSI was able to watch the module before they came to the coaching session. So you can do that. And it's a really great way to build the content in a course. Just teach it live and record it. Do a little editing and then put it up as the permanent sort of module after you've done that.
One of my favorite things to do. I've done that in a couple of different cases. and again, you can use your your first cohort or your beta group to shape the content. And you really should do that because that's how you create the best program possible. You get feedback, you get it live. Some stuff is gonna, you know, really resonate with people. And sometimes they'll say, we want more on that topic. We would love more on that topic. And sometimes they'll say, this part like wasn't as relevant or important to us. And you get to change the next iteration based on that feedback that you get.
You're gonna create much better content when you have real people in the room. Trust me. and the other thing you can do, and this can be really helpful when it comes to like dealing with this worry that you're gonna let people down, is you can you can really work hard to set expectations on this beta, on this this first iteration of the offer. You can tell people signing up: this is a beta, this is a you know, a first, a founding cohort.
Therefore, it's the first time I'm offering this content, presenting this stuff. There are probably going to be some glitches. Some things are probably going to go wrong. We're probably going to have a few laughs. in exchange for the likelihood that there will be a couple of little glitches. I am gonna offer this to you at a at a special founder's price or at a beta price. so you set expectations that it's a first run. They get early access to it and they get
good price, a lower price, and you in exchange get feedback. And I always say to people, in exchange for this lower price and early access to this program, I am going to be asking you for feedback a couple of times during the course of the program. I usually ask for pre-program feedback on how they're feeling now. I ask for mid-program feedback and then I get end of program feedback from people. So it's a win-win for everybody, really. and setting those expectations
can really help to alleviate that fear that you might not deliver what they want. You will deliver what they want because they're gonna tell you what they want. You're gonna ask them how it's going and you're going to respond to that. So how do you get started on this? That offer you've been sitting on the thing that when we were, when you listened to last week's episode, you you thought to yourself, yep, I need to do this. I'm ready to launch this thing or create this thing. You're gonna start making a simple offer to people.
You're gonna get out there and in a discovery call when someone feels like a good fit for this program, or if you have a one-on-one client that you know this would be a natural, perfect next step for them in their coaching journey, or if you have a group of people that you work with or a community that you support, you're gonna get in there and start talking about this offer. You're gonna get clear first on who it's for, what they get, what the outcome is of the program or the offer, like what the transformation is gonna be for people, when it starts, how much it costs.
what the beta pricing is going to be. Remember, the great thing about a beta is you get to change the price the next time around. So it doesn't really matter. You know, you want to make it as close to like a dis a slightly discounted value of the program price as you can. You don't want to sell it for peanuts, but you want to make sure that it feels like these people are getting really good value and a discount in exchange for being beta members and providing feedback. But you also
Are reserving the right to make the price whatever feels good to you after you have run this first cohort. And you probably are gonna increase the price maybe quite a bit because you're gonna get some validation on the program, the transformation, the value, all of that. and you probably need to know how many spots because that's helpful for selling. Now, if you have been listening to me for a while, you know the thing I probably hate the most when it comes to scammy, icky marketing is false scarcity.
So if you're telling people there are only eight spots, there are only eight spots, people. You can't be telling people there are only eight spots and then opening up another 15 spots later because that will piss people off. so if you know how many, if it is limited, you can tell them how many spots and you need to, in my opinion, it is good ethical business behavior to stick to that.
So I'm really gonna encourage you to sell it this week. Mention it on a call, mention it in your community, talk about it somewhere, send an email to your list, post about it, DM some people about it who you think are a good fit for it, and see what happens. If people express interest, if people buy it, you're gonna build it. If they don't, you're gonna learn why. You're gonna learn something from that. Either way, you have moved forward, which is amazing. And remember, the goal here is action and progress.
not perfection, it's not about a flawless launch, it's not about you know selling selling it out. it's just about getting out there and starting to talk about it and and taking some action on this offer instead of just sitting and spinning and tweaking and trying to perfect something without selling it. Okay. the life-changing magic of selling before it's done
Isn't about being unprepared. It's about getting out of your own way. Okay? It really is. I have seen this work time and time again for me and for so many coaches that I have supported over the years. It's about trusting that you know how to deliver value and that you'll figure out the details once someone says yes, because you will. It's about letting real people, real money, and real deadlines motivate you more than your perfectionism ever will. Charlotta sold.
Spots in her fall program before she built it. I sold out my CCC beta before I built it. I sold out my CCSI beta before I built it. I have done that with so many problems, with so many programs. And then you get to build it with energy and focus and paying clients waiting for you. And that is what works so, so, so well. Stop building in isolation. Stop waiting until it's perfect. Start talking about it. Start selling it.
and then let that momentum carry you forward. I promise you it will. I hope that you found that helpful. I really want to encourage you this week to get out there and start looking at some of the offers you've been building in your head. If you've got one that you're ready for, I want you to start mentioning it to other people. Start mentioning it in calls, start mentioning it in conversations, in an email, maybe or a post. Just push yourself a little bit and see what happens.
All right, have a wonderful week and I'll see you next time on the coaching edge. Thanks for listening.
