Wendy (00:38)
Hello there, welcome back to the coaching edge. This is the official start of season four. I'm your host, Wendy McCallum, and I am so glad that you're here. I wanted to take a second to introduce myself a little bit to anybody who's newer to the podcast. This podcast has really exploded in the last year. I'm over the summer have gotten emails from coaches all over the world who are listening to the podcast. Last week I was on a call with somebody from Switzerland.
Yesterday I was on a call with someone from Chicago who's a podcast listener. I just think it's so cool. And I'm just really excited that you're here. If you're a new listener, you probably don't know very much about me.
I live on the East Coast of Canada. I have been coaching now for almost 17 years. which is bananas. I've actually been doing this longer than my first career, which was in law. I practiced law for about 12 years and was a partner in a large firm for the last four years of that.
Coaching really is my passion. I feel so, so lucky to sit down every day at my desk and be excited about my day. I don't have any dread like I used to have when I was practicing law. And I'm just genuinely excited to be able to do the work that I do. I love my one-on-one personal coaching business, which is mostly in the area of professional burnout and big transitions. I'm just, you know, I'm really a life coach at heart.
But I also love supporting coaches in building their businesses, something that I've only been doing for the last five years or so.
I really think that before you offer business coaching, you need to have done it yourself. And it wasn't until about five years ago that I felt like I really had a lot of
experience and learning that was valuable and would be helpful to share with other coaches. So for the last five years or so I've been doing business coaching as well.
And as I said, we are just starting season four, which is bananas to me, but also something I'm really proud of.
I love this podcast.
I
Aim on this podcast to share in a really honest way my experience as a coach, what I have learned about building a business, what works, what doesn't work. I try to dispel a lot of the myths that are out there. I try to keep things really practical and realistic because you're just a real human trying to build a business. And I know you've got a lot of other stuff going on in your life. And I know that you probably are coaching and
Trying to build a coaching business for a couple of reasons. One, you love coaching, you feel called to it, and you just really love the work. You light up when you're doing the actual work of coaching. you also are probably looking for some flexibility. You're trying trying to build a business that gives you some freedom. And I totally respect and get that. Me too. so this podcast is all about business building. And while
I often talk about it as, you know, business building in the early years. It's evolved to much more than that. I know I have lots of coaches listening who are much more experienced coaches and who have been working on building their businesses for quite a while. And you are so welcome here. And I think the topics that we talk about are really quite universal. And no matter what stage of business you're at, you're gonna get something from the episode.
If you're not following me on social media yet, you can follow me at Wendy McCallum Coach on Instagram. you can also check out my website, wendymaccallum.com. You'll find in the for coaches resources area that there are lots of free and low-ticket workshops and you know, presentations and masterclasses and templates and those types of things that are really, really helpful to you. That's the place to start.
And that'll also get get you on my mailing list so you'll be getting information about new podcast episodes as they come out and other things that are happening in my business. So it's a little bit about me. I have two 22-year-old kids. They have left the nest,
they're not quite graduated, but they're off starting their lives, both of them. And I also you know am am contemplating a different stage of life when it comes to work as somebody who is about to turn 55 when I'm recording this podcast, which seems so crazy to me. so that's a little bit about me.
I love to hear from you guys. So if you are a new listener or maybe you've been listening for a while just really quietly, get on my mailing list or send me an email or reach out to me through the DMs on Instagram. I love to hear from you guys. You can send me topic ideas. If you have questions, send them my way. Maybe they'll become the the basis for an episode at some point in season four.
Okay, let's talk about what we're gonna talk about today.
This is a bit of a personal episode, but it felt like the right thing to start season four off with. I'm hoping that it's going to act like a big permission slip for you as well today. And you're going to be inspired to take a look at your own business and figure out whether anything needs to change or should change or to feel better if it changed as a result of what I'm going to talk about today.
As many of you know, I have been running the Business Building Boot Camp for the last.
Four plus years. It has been my signature offer in terms of coaching, business coaching for coaches. It has helped so many coaches. We've had over 75, coaches come through. And this summer I decided to completely change it up. Not because it was broken, not because it stopped working, but because I've changed and my clients have changed and the market has changed. And what I built four plus years ago doesn't quite fit anymore.
doesn't quite fit for me and it doesn't quite fit for them. So I am evolving it, I'm restructuring it, I'm renaming it, and I want to talk about it today because I think there's something in this story for you too. So this is season four of the Coaching Edge, and we're starting with a conversation about change. there is a myth out there in coaching land that we should be really aiming
As coaches to create these evergreen offers that are passive and creates recurring revenue through systems that work without us. And listen, I'm not I'm not anti-systems. I think there's great value in that. And I love the idea of passive income. But I think the myth in this idea, this fantasy that we're sold, is that we can do this and then we can just sit back.
Forever and watch it create revenue for us. We can be, you know, drinking poolside and Bali and be making thousands and thousands of dollars a day from these programs that we've created. It's this idea that we can just set it and forget it. And that is the thing that I want to dispel today. That's the thing I want to talk about. I actually think that's really bad business. somewhere along the way, we get to a place where we start believing.
Probably because of what we're hearing out there on, you know, the interwebs and through Instagram, social media, that once something is working, we shouldn't touch it anymore. Just let it make money for us. And I think that is a terrible idea. I think the idea that if we change it, that means that we've somehow messed it up or it's wrong is wrong. And that idea that evolution
Is a sign that you have somehow failed is also a terrible way to think about it.
Instead, I think you want to think about your business as a living thing, as something that should change as you change. And I'm gonna talk today about why the thing that I thought was gonna stay the same needed to change because I was changing, because my clients were changing, because the market was changing.
what worked for you at one point in your career.
Is not going to work for you forever. I am living proof of that. When I first started out, my life was completely different than it is now. So again, I've been doing this for almost 17 years. When I first started out as a coach, my kids were five. Five years old. I had come out of a career that completely burnt me out, and I was very committed to being there for my kids while I built this business. Therefore, my hours of business were had to be very different necessarily. The amount of time I commit could commit was very different. I was
obviously distracted by mothering. So that was playing a factor in all of it. there were so many things that were different then
in my life. And therefore my business needed to change as my life changed. As I just said, my kids are now 22. They're they're effectively independent adults now. And the time I have is my own. I have complete flexibility in terms of my time.
but I'm also older. I also have other goals and different priorities now than I did 17 years ago. So the point of all of this is what worked for you in one moment in time, personally, and for your clients as well, might not work anymore. And that's totally okay.
evolution is actually essential. Evolution is really good business.
It's you staying in a relationship with your business instead of putting it on autopilot. How do you know it's time to change? How did I know it was time to change? Well, I paid attention to these three categories. And this is what I want you to be thinking about. Okay. So I want you to spend a little time reflecting on how you're feeling, how your clients are feeling, and the feedback you're getting from them and what's happening in the market. Again, it's how are you feeling? How you how are you as the coach feeling, as the business owner?
How are your clients feeling and what's happening in the market? When it comes to yourself, are you dreading something that you used to love? Are you feeling resistance to showing up in a program, a course, an offer? Are you delivering content you've been delivering for a while, but it doesn't feel very energizing or alive anymore for you? Are you feeling some quiet resentment around your business model? Like, why did I commit to 10 coach calls a month to this crazy schedule of coaching calls? Which is how I started feeling.
at a certain point inside the BBB, we'll talk about that in a second.
maybe your real life has changed significantly, like mine has in the last few years, and you're feeling like your business model hasn't caught up or you're not aligned there. In terms of your clients, are your clients asking you for things that you don't currently offer offer? Are they struggling with the format or the structure of your current offers? Is it just not working for them anymore? Are your engagement rates dropping
are people not coming to calls or are people not completing programs like they used to? or is the transformation that you have always promised just not landing anymore? Are people just not interested in that anymore? or maybe you're attracting different people into your world than you were before. Okay, so think about all of those things. What feedback are you getting? What are people saying? Listen to that. And then lastly, in the market, has what people need shifted?
Well, yes, because as times change, as people feel different, their needs shift. I mean, we've been going through lots of big changes from a social perspective in the last five years. I've been talking about these things on the podcast. We had the pandemic, we had post-pandemic, we had, you know, what what we're now calling like the trust recession. We have the had this like absolute boom in AI that has changed the way people feel about online stuff. Like there's been lots of shifts in terms of how people are feeling, which is necessarily going to shift what people need and what they're looking for.
This trust recession, which has been something I've been talking about now, I talked about it basically all of season three. There were lots of mentions and discussions of the shifting market and the trust recession and how to respond to that as a coach. People don't trust as easily anymore. People need more time and more involvement with somebody before they trust them. And so the sales cycle is a lot longer than it used to be in terms of somebody entering your world.
getting to know you and then eventually converting to a paid client. economic realities are different. We are, you know, the market's been all over the place. There is, you know, lots of lots of shifts in certain industries as a result of political instability, as a result of basic chaos, I'll call it, of the world these days. also as a result of AI, like there's
there's just lots of shifting happening.
The platforms and strategies that used to work are not working the same way. and so you have to pay attention to that. So if you're noticing shifts in yourself, shifts in your clients, shifts in the market, none of that means you failed. It just means that you are paying attention, and that's a good thing. So let's talk about what happened in my world as a real life example of noticing shifts in all three of these areas, how I was feeling, how my clients were feeling, and how the market is behaving and feeling, and and how I
Actually, used that insight to make change in my business to evolve.
so the business building bootcamp, which was you know my signature program for over four years when it comes to supporting coaches and building their businesses, effectively, just really briefly, the format of it was that there was a long-term commitment. So when you joined, you were in for the first few years, it was a twelve a 12-month commitment. So it was a one-year program.
It came with a very reasonable price tag, but a bigger price tag. It was about a $5,000 investment. And it included pretty rigorous call schedule. So you had the option to join a lot of calls a month. So one live office hours call a month, a copy call, a masterclass, and sometimes another bonus call. So I personally was committed to 10 about 10 calls a month because I had two different office hour times a week.
so it involved in person, not in person, but Zoom online coaching, live coaching every single week. And it also involved a huge content library, a 12-month commitment, and a community of coaches. and it really worked for a long time. Really worked. I absolutely loved running the program in that structure. But what I started noticing was that
You know, all the things I was seeing in the market were playing out with the marketing of the business building boot camp. And I've talked about that on this podcast. So that longer sales cycle, the trust recession was having an impact. coaches were just being more careful about investments, which I totally respect.
and I also noticed that inside the BBB, there was a little bit of a quiet apathy kind of growing, and the engagement was starting to dip a little bit.
And I just wasn't feeling energized by it anymore. And I felt like the coaches weren't really feeling energized. So I was started having conversations with them and I started thinking about it myself. and my own life, as I've said, had I'd gone through a lot of changes in my personal life as well. And so I started asking myself the hard questions, you know, what is working in this program? What would what do I want to keep? What would this program look like in a perfect world for me? What do I think it would look like for clients and for coaches that might
be better and feel more accessible for them. What is not working that I need to let go of? What's working that I want to keep? what do I want my role to be? what in a perfect world would work best for me as a as a coach and as a human? and how do I do that? And that is what led to, and I want to be really clear, this was not reactive for me. This was very responsive. I thought about this for a long time. There was actually a transition.
Where the format and structure of the BBB shifted from 12 months to a six-month commitment. And now where I am is that I have created and restructured so that I have an entirely different offer, same content. So it is now what's called the business building boutique. And basically what I've done is I've repurposed the content in a very deliberate way that I have created over the last five years for coaches. I have done a careful curation of it.
To remove the things that I don't think are relevant anymore because times change. And I've also, repackaged and reorganized it in a way that I think is gonna be really, really helpful for coaches. I have created what is effectively an a la carte menu so that you can come in and you can take advantage of whatever courses or vaults or programs feel like the right fit for you right now, and you can leave the rest. You can also
Do what you could do inside the BBB, which was get all of it at once for a really great price. There's an all-access price where you can get access to all of my courses. Or you can get access to all of the courses and also choose the VIP level where you work with me privately. So it's like something for everyone. I feel like the way it's organized right now provides a really reasonable access point, but also the flexibility.
For coaches to take as much or as little support as they want or need.
And so, why have I done that? Because it provides a ton more flexibility for coaches. It I think is a lot more accessible for coaches. It's a lot less scary in terms of a time commitment or an investment. And people can still get, you know, the high level of personal support that they're looking for if they're looking for that. But
They can have a hands-off self-guided experience if that's what they're looking for. So it's just much, much more flexible. It's also a lot more flexible for me. So I am not committed anymore to 10 calls a month because the group coached component of it is no longer there. That is something that feels really good to me right now and is, you know, me really paying attention to how I'm feeling and what's gonna work for me. We're gonna talk a little bit more about that in a second.
Why am I sharing all this? Well, first of all, I mean, I want you to know about the business building boutique, obviously, and that things have changed because I've been talking about the BBB for a long time in another format for, you know, the last few years on this podcast, but mostly because I want you to see that this is allowed. You are allowed to do this. I want you to see that evolution is part of business building. It's just part of the work. It's not like you create it and then you're done. I want you to know.
That your business not only can change with you, but that it really has to change with you in order for it to still for it to keep working, both for you and for your clients.
Okay, how did I do this? Well, this is largely an exercise in restructuring and repurposing. So I wanted to spend a little time in this podcast episode talking about repurposing content and how you don't have to start from scratch. In fact, if you don't have to start from scratch,
Don't start from scratch ever. I teach all of my coaches this in the coaching that I do. For example, inside the course creation program, the CCC, I talk right at the beginning. I talk about like every piece of content you create from this moment on, try to make it as neutral as possible so that it is as flexible as possible and can be repurposed as many times as possible. And I have always done that with my content and
That is paying off for me right now because I can repurpose and repackage this content very easily. Repurposing is not lazy, it's really smart. It's really sustainable. It's really good business. And frankly, it's honoring the work that you've already done. In the process of doing this restructuring, as I said, I went through and curated and I removed some, I removed some content and I re-purp, you know, reorganized content and put different things together. I watched a lot of this content again.
and some of it I hadn't watched again for a really long time, probably since since the very first iteration of it, honestly. And I was really impressed with the content. I watched a number of these videos and found myself thinking, man, that's really good advice and strategy. That is so relevant and so helpful. so this really is about honoring the work I've already done,
Repurposing, there's so many different ways to do it, guys. I just want you to think about it right now as we start into, like for a lot of us, what feels like a new year, September always feels like the start of a new year to me. ask yourself, is there room for some repurposing in my existing content? So repurposing can look like lots of different things. It can look like taking a program that you've coached live and never recorded before and actually taking the teachings and the coaching that you do and recording it.
So turning it into a self-guided course, it can look like taking a course and turning it into a membership or a live group coach program by adding a live coaching component to an online course. It can look like taking a bunch of different things that you've done and creating a new resource library for your one-on-one clients. It can look like, you know, pulling the best pieces of multiple offers together to create a new offer, which is kind of what's happening inside the business building boutique.
It can look like repackaging your signature content for a different audience or at a different price point. Again, the pricing has shifted drastically inside the business building boutique. Things are, because it's been broken into smaller parts, it's much more accessible and affordable. so it can look like any of those things. it can look it can look like using existing content as the foundation for a whole new offer. I've done that before too, or I've taken
A small group of content and built something much bigger on top of that, right? So there's just so much, so many different ways you can do this. Questions to ask yourself as you're considering whether there's some room for repurposing in your business this year are things like, what have I already built that's really valuable, but it's underused? So it's not getting a lot of eyes on it. It's not helping a lot of people, it's not getting out there. What can I, what could I take that I know is really valuable but isn't?
Having a ton of impact right now? And how could I use that in a different way? What content could serve my clients better in a different format? So is there something that, for example, is a PDF that I could turn into a video series? Or is there self-guided course that might be way more impactful or interesting if it was offered live, for example? What am I?
Currently, thinking about creating from scratch that I've already done is a good question to ask yourself. Because there have been times where I've found myself about to create something and then realizing, I think I already have this somewhere, right? So ask yourself that question. those are really good places to start. the business building boutique.
It's a repurposing project. That's really what it is. I didn't throw everything out. I looked at what I had. I asked myself what was still valuable, and then what might be more valuable in terms of how it was organized for people. And I just restructured it all. And you can do that too. You can absolutely do that. the other thing I really wanted to highlight in this episode, because this is one of the main reasons why the BBB changed this year, is that your business should fit your life, not the other way around. the quickest route to burnout as a coach.
is to try to fit your life inside your business or around your business. Most of us went into business for ourselves so that we didn't have to do that anymore. I know I did. I want to be able to have the flexibility and the balance in my life. I don't want to ever burn out again. So instead of trying to fit my life into my business, I try to I fit my business into my real life. And my real life changes year by year. your business should fit your life, not the other way around.
sometimes your life changes and your business needs to catch up. Could be health shifts, family, you know, changes, or needs, your priorities might might evolve. you just want something different. and you know, for me this this summer, things needed to change. I'm taking I'm recording this episode in in July.
And I'm taking the entire month of August off, and I'm very excited about that. Now I'm also moving houses. So I needed to do that, right? I needed to make my business fit my life because the thought of trying to manage client a client schedule and especially the BBB call structure of like all of these calls every month, trying to do that when my office was half packed up and I was in between two different houses, you know, potentially.
without Wi-Fi in some of the places for a period of time, felt totally overwhelming to me. And and also just the time requirement of running a practice, the energy requirement of that while I was trying to pack up a house of four and get everybody moved out where they needed to go, just felt way overwhelming for me. So I needed
Change that for the summer. And I also going into the fall knew that I wanted things to be different. I wanted more flexibility. I am not ready to retire by any means. I love my work, but I wanted to create a structure that gave me more flexibility where I could go away for a month, for example, if I decided to. And that was always really hard with the old structure of the BBB because I was the head coach and the only coach. And so I needed to show up for all the calls. And while
I could take a week off here or a week off there. There was, it was really difficult for me to take any kind of longer, longer time off. And I often found myself doing calls from vacation, you know, and I didn't want that anymore. I wanted more flexibility. So it's about doing what's right for you right now. And I really believe that your clients benefit when you're working in a way that feels aligned for you. So I think I'll be a better coach this fall because I've created the structure for me that works better with my.
with my life. I think one-on-one business coaching right now, in conjunction with this amazing suite of like resources that I've created in the business building boutique is gonna work better for me. It's gonna be more flexible. And I do think that that's going to translate into better coaching on my part and just better value for everybody who either works with me or who listens to this podcast or whatever, because I'm happier. and if you're
Happier because your business fits your life, then you're more present, and your energy, I think, changes and reflects that, and that translates into everything that you do. So if you were needing permission to make a change this year, this is it. Consider this your permission you get to evolve, your clients are also allowed to evolve, and you might need to change things this year to reflect.
your needs, your clients' needs, or the market shifts. And I'm just here to say, please do that. Please go away and think about all these things we're talking about today. because you want to create a business that works for you but that is also aligned for your clients and meets them where they are right now. And where they are right now might not be where they were three years ago when you started. And it is it is a really important piece of being
I think a successful coach and a successful business owner to always be taking stock of that and be revisiting that. okay. Practical questions to ask yourself to know whether it's time to make a change. For those of you who are listening to this thinking, yeah, maybe it is time, right? And if you're in the new stage, like at beginning stages of your business, by the way, this is all really helpful information for you to have now because I want you to go into the business building process.
Knowing that you get to change your mind, knowing that what you decide on for this year might not be what you decide on for the year after that. I don't ever want coaches to feel like they're building something that they have to like keep going for another 10 years. Maybe you will, because maybe it'll work and it'll be great and you'll just need to tweak it a little bit. I've had lots of programs that are run for a long time, but also maybe not, and that's totally okay. And I think it feels a whole lot better to be building a business knowing that it gets to change.
and that if something changes for you or it doesn't feel right anymore, you get to change it. Okay, so here's some questions to ask yourself. What's working that I really want to protect? What do I love about my business? What programs and offers do I have that I just absolutely love? So for me, one-on-one coaching. I love one-on-one coaching. I always have, I'm really good at it. I never ever get up from my desk at the end of a day of one-on-one coaching and feel anything except grateful and joyful, honestly, even if it's been a hard day.
That I get to do this work.
I know it's something that I want to protect and keep. And that's why it is absolutely a part of this going forward. And it's now a part of the business coaching, in that you can work with me one-on-one. And there are different ways to do that.
so what's working that I want to protect? what's not working that I've been putting up with or tolerating? Like what's starting to feel like a bit of an energy drain for me? What's starting to feel like something I'm resisting or I'm dreading a little bit? what do I wish were different about how I spent my time? I I encourage my coaches always to think about this. If if I could just mad wave a magic wand and make the perfect business, the perfect structure for my business and structure for my week, what would that look like?
just like that business coach years ago who I had a business coach who asked me what my life what would change in my life if I started taking Fridays off. And I thought to myself, everything, everything would change. And she said, Well, what's stopping you? And I realized the only thing stopping me was me. And I made that change and I've haven't a Friday since. you have to think about these things and you have to make the change for yourself if
And you have to dream about it. You have to really allow yourself to dream like what would the perfect schedule or the perfect life look like? And how can I start working towards that now?
I have had lots of coaches over the last couple of years say, I really love your offer. I love the idea of the BBB, I love the content, I love you, but I am, I just don't think I need all of it right now. And I'm not ready to commit to all of it.
But it was really all I had to offer. And so that is all information that I've been listening and kind of listening to and storing away. And it's one of the reasons why I created this more partitioned, kind of broken up model that allows people to choose smaller, to come in at a smaller entry point and just makes things more accessible for people. And that was me listening to that feedback for what clients were asking for that I wasn't actually offering.
at that time. And listen, you can't offer everything everybody wants. And you have to make hard decisions as a business owner. And I'm I knew that there were going to be people who didn't want the whole enchilada, which is what the BBB was. And those people just kind of weren't my people for those years that the BBB was the real focus for me.
Sometimes it's helpful if you've been at this for a while to ask yourself, if I was gonna build this thing from scratch today, what would I build? And that's kind of what I thought about with BBB. Like if I was starting again, but today with my real life life, what would be different? How would I build this? and also like thinking about what would make me feel excited again about my business? What would make me feel energized? And you don't have to change everything. In fact, I encourage you not to change everything.
Encourage you to smart start with some tweaks, try things try some things out, stay in beta mindset around all of this, make small changes at first, gather feedback, figure out what's working and what what's not working. sometimes you need a full restructure like I did this year, but even my full restructure, I hope it's clear here, didn't happen overnight. This was an iteration, an iterative process over the last year of me gathering feedback, changing from a 12-month model to a six-month model.
starting to offer a lot of my live coached other live coach programs like the CCC and the CCSI self-guided. Like it's been a slow process that now looks like an enormous restructure, but really it didn't all happen at once. and I encourage you to just take your time with it. but but if something feels off in your business, it probably is. And I just wanted to be really clear today with this kickoff episode for season four that you're allowed to respond to that if you feel that.
And it's actually a really great thing to do. So coaching edge questions, these are always included in the newsletter every month, they or every week, sorry, in relation to the podcast episode of the week. Sometimes I share them on the podcast itself. I'm gonna share them today. These are the things for you. There's usually a reflection question, there's like a little experiment that you can start doing this week in your business, and then there's an implementation or an action step. So the reflection question is.
What part of your business feels like it's not quite fitting anymore, either for you or for your clients, or maybe also for the market? What would you change if you gave yourself permission? Okay, so what's not working anymore, either for you or your clients, and what would you change if you just gave yourself permission to change it? In terms of a little experiment, this week look at one offer, one system or structure in your business and ask yourself, is this still working? Does this still feel aligned?
What would I do different if I were building it today? It might be your signature program you look at, it might be something you know smaller, but ask yourself: like what's working and what's not working in this? Does it still feel aligned? And if I was just designing this from scratch today, what would I do different? And then lastly, an implementation step, make a list of content you've already created. This is a good exercise for everyone. What content do you have? List it all: workshops, trainings, courses, programs, resources.
And then ask yourself, what is underutilized right now? What is not really seeing the light of day? What are people not getting access to? What could be repurposed? And what is sitting there waiting to be useful again? And then think about all the things I've talked about in this episode and start to imagine a repurposing or restructuring, or maybe even the building of something new off of something that you already have. Okay.
That's it for today. Thank you for listening. Welcome back to the Coaching Edge season four. as always, I want to keep doing what I've always done on this podcast, which is provide practical, grounded, real conversations about building a coaching business that works for you, that doesn't lead to burnout and that feels really aligned for you. I also want to model something this season, and I'll probably be actively modeling this as I record new episodes going into the fall.
as I said, I'm recording this in July. so I don't know how this is all gonna go. It's all a beta, right? So things will probably continue to change. And that's okay. Change is not failure. It is all about building something that can grow with you. And the Business Building Boutique is my example of that. I'd love for you to check it out. I'll share more about it probably in coming weeks and in my newsletter.
You can take a look at it through the link in my show notes, which is just wendymacallum.com forward slash BBB. but for now, what I really want you to hear is you don't have to keep running a business that doesn't fit. You really don't. In fact, it's just a recipe for failure, honestly. If you just keep trying to fit your life into a business model that it doesn't fit into, you get to change your mind. You're allowed to evolve, and that is
not inconsistency or failure. It's actually really, really good business. Thank you so much for listening today. Drop me a note if you have a second. I'd love to hear from you. And I'll see you next week on the coaching edge.
