Wendy McCallum (01:37)
Hello there, welcome back to The Coaching Edge. I'm your host, Wendy McCallum. Today we are gonna be talking about niching. Specifically, how to change your niche or broaden your niche or sub-niche after you have established your initial niche. I've just said niche like a thousand times here.
I say niche so much inside the BBB because we talk about niches so much inside the BBB. If I had like a dollar, maybe $10 for every time someone says, I think I need to change my niche or I think I need to narrow my niche, I would be so much wealthier than I am now. But it's an important topic. And it's something that I wanted to spend a little time on today because it goes along with everything I've been saying lately about the real beauty of
owning your own small business and building your own small business is that you get to change your mind and your business is going to evolve over the years and one of the ways and places it's going to evolve necessarily is around your niche. I have spent other podcast episodes talking about establishing your niche in the beginning and how it's very difficult for people when they are first starting.
out as coaches to know exactly what the niche is that they want to be working in and how that's actually not as important as people think it is. Today we're not going to be talking about establishing your initial niche. We're going to be talking today about what to do when you start to feel the pull towards something different. And we're going to talk about all the different ways that that can happen, how that shows up, and then practically speaking, how to manage that as a coach. So how to...
change your mind without like blowing up your business and how to really embrace this niche narrowing, shifting, broadening, whatever it looks like in a way that works really well for you as the business owner and the coach and also for your business model. So there is a time that comes for almost every coach. If it hasn't happened to you yet, it will happen where
nothing is technically wrong. So you're at a place where you've got a good client stream going. They're getting results, you're feeling good about the coaching that you're doing, your niche, you know, technically makes sense for you. But it feels like something is off. So it just it feels like maybe, you know, we're gonna talk about exactly how this shows up, but it just feels like maybe something's not quite right. Or, and these things sometimes happen at the same time.
you're starting to feel drawn towards something else. And when any of those things happen, that is totally normal. That is part of being the owner of a small business. It's part of the practice of coaching. It's part of building experience and it's all good. It's not failure. It's not bad niching. It's not a crisis for sure. Really what it is, is normal growth.
And I really want to have that be the foundation of this episode. Like this is going to happen to you if it hasn't happened already or if it isn't happening right now, it will happen. And when it happens, it's totally okay. But there are ways to deal with it that I have learned over my 15 plus years now of experience as a coach that work a whole lot better for you and for your business. And I want to talk about those. I want to talk about today how to know when you're misaligned. So how to know when that's happening. What
that misalignment actually means, how to evolve as I said without burning your business down and why you're allowed to hold more than one niche. This is gonna be a big part of the conversation today. It doesn't need to be just one niche. I mean, before we get started, let me just like use myself as an example there. I am somebody who now currently has two completely different tracks in terms of the work that I do. I do business coaching for coaches, obviously, that's why you're here.
coaches usually in the first five years of business, sometimes consultants. I help them build their business in a way that's sustainable and works with their real life. And then I also still do personal coaching, which really is mostly around the areas of burnout and overwhelm for professional women. But I have these two completely different tracks right now that I run. And if we look at the personal coaching side of my business, which is where I started as a coach 15 years ago,
That niching has evolved like in a really significant way over the last 15 years. I started in food and wellness. That's where I started. helping mostly mothers, busy mothers, help, I was helping them feed themselves and their families more real food. That was where I started. I published two cookbooks and eventually got to this place that I'm talking about today where that did not feel in alignment for me. Something felt off with that. And I realized that what I really wanted to be doing was helping women.
with the stress and the overwhelm that was making it really difficult for them to feed their families the way they wanted to feed them and to feed themselves the way they wanted to feed them. That led to me really starting to focus in on the burnout coaching. And I have my own personal experience with burnout, as you may know, and so I brought all of that in. That burnout niche soon became a burnout and alcohol niche because I stopped drinking eight years ago, and when I did that, I started to think...
man, would be really great to be able to support these women that I work with in changing their own relationship with alcohol if that's something that they want to do, but I don't have the skillset for that. So I went back and I got another coaching certification and I started coaching around alcohol and burnout for professional women. Eventually, I started to realize that post alcohol, when women left the alcohol behind and moved past the burnout, made the career transitions that they wanted to make or needed to make, that they were facing bigger questions about who they were, what their life's purpose was.
and what was the right next step for them. And that led to me niching in another area, which is really helping women make those really big changes in their life. And then most recently, having gone through my own personal separation and divorce process, I have started supporting women in like a really specialized niche who are going through their own separation and divorce process. You can see how my niche has shifted many, many times over the 15 years on that side of my business. And I have used the tools and strategies that I'm gonna talk about today.
to do that in a way that it has not in any way rocked my bottom line. It has only helped me grow my business and it has also only allowed me to feel more satisfied and fulfilled as a coach. Okay, so how do you know if you're starting to feel misaligned? This is like an energy check. I don't talk about energy a lot on this podcast because I'm pretty grounded and practical, but this is really a place where you wanna be paying attention.
to your energy, your energy gains versus your energy drains when it comes to the work that you're doing. if you are starting to feel drained from the coaching work that you're doing, where you used to feel really energized by that work, that can be a sign that something's out of alignment. It's not that you dread your clients necessarily, but it just all feels a lot heavier. And maybe you're feeling some resentment in really small.
quiet ways like you're hearing a little voice that's saying, I wish I didn't have this client tonight because I'd rather be doing this, right? Or, shoot, I wish I hadn't taken on that extra person because these issues that are not, know, they feel heavy to me or whatever it is. You're just, you're getting a little voice, a little gut check that's telling you like, this is maybe not working for me anymore.
When you're going into your office every day and sitting down at your desk, it feels more like you have to instead of that you want to, right? Those are all signs that maybe something needs to change. Now, it's not necessarily, I wanna say this as a bit of a caveat upfront, it's not that you necessarily need to ditch that niche and change your work altogether. Sometimes it's just that you need a little bit of a rebalancing. And that's really, think what I have mastered over the 15 years that I've been building my business is like,
tweaking the balance, even now I do this sometimes when I'm feeling a little misaligned, I think to myself, you know what, I'm really craving like the one-on-one stuff. And I'm not doing as much of that because the business coaching side has gotten, you know, really busy. And so I'm spending a lot of time doing group work, which I also love, but I'm missing that one-on-one side. And then I might take on a new one-on-one business client, or I might take on a new one-on-one personal coaching client.
to fill that. So sometimes it's a balanced thing. It's not necessarily that you're in the wrong niche. It's just that your niches are imbalanced. So I want to just note that because that can sometimes be the case. Really, like for me, this is how I know when things are misaligned or maybe it's time for something to change and I want to start exploring what that might be. It's when I feel differently walking into my office. The way I want to feel when I walk into my office and frankly the way I have
felt I'm very lucky, I think, that this is the case, but also I've been very conscious and deliberate about making sure that this is the case. So it's not all luck. But when I walk into my office and sit down on my desk, I am genuinely excited. I am feeling very light. There is no weight and heaviness attached with that. I am really, you know, feeling excited about whatever the first call is that I have that day. I feel lit up by the work that I get to do. I feel joy.
in my work. I know that sounds corny, but I love this. I love what I do. When I do not feel that way, I listen to that. So when anything shifts from that, I start to feel depleted or I'm like quietly resentful. I'm listening for that because that is a transition signal for me. That is a sign something needs to shift. So pay attention to that and listen to that. It is part of the normal process of running a coaching business. Okay.
why does this happen? Or what are some of the maybe more specific ways that you know that it's time for a change? Well, one thing that shows up sometimes for me is what I would call creative boredom. So the signs that this is happening might be that I start dreaming about other programs. So I start noodling other program ideas and they're usually a little outside of the niche that I'm in right now. So something brand new.
I also call this vacation mode, because for me this always happens on vacation. I come up with my best ideas when I'm not working. But I'm really starting to get into the weeds with some new program idea that I have, and it's really starting to get me excited. I might also be sort of thinking about a new niche. So those two things go hand in hand usually for me when I'm thinking about a new niche. There's a program that goes with it, but that may not always be the case. I am...
Thinking about the types of conversations that I wish I was having more and sometimes it's because those conversations have been coming up with my existing clients But I want to be having them more I'm really enjoying the coaching coaching sessions where we're talking about those specific topics But I'm not feeling like I'm getting enough of that My brain is just feeling like it wants to build something new that is really assigned to me That's something needs to shift and like I said for me, I don't know about you that usually happens on vacation
This is not like that shiny object syndrome that I've talked about before where we tend to like sometimes as business owners be like attracted to like the new thing because it's a way to distract ourselves from the hard work. That's not what I'm talking about here. I'm talking about genuinely feeling excited about a new project offer idea. It's actually, so it's an evolution as opposed to that shiny object thing. It's often,
just like the natural next step. And sometimes this new niche or offer, as I said earlier, it actually comes out of conversations I'm having with my existing clients. In fact, sometimes I would say that what's happening when I'm starting to feel a little misaligned or like something needs to change in my business, it's that the Wild West is calling me. And what I'm referring to here is that business compass model that I talk about.
On this podcast episode, there is a podcast episode at the end of December 2025, where I walk you through the business compass. It's a way of looking at your business, the top of the business being the North, and that is where you bring people into your world. So this is where you meet people for the first time. Then we have the East, which is where you're really warming up those people and pulling them further down into your world, eventually to the South, where you sell them programming. That's where your offers exist. The West is like the Wild West.
And the West is where you develop offers in a responsive way and you're developing them for clients that already exist. So the West is really, you know, uncharted territory. And this is really where this niche development and these new creative ideas usually are. And for me, sometimes it's at the West is calling. So I've been working with a group of clients for a long time around a similar type of issue. And what I'm realizing is that once I help them through that issue, there's actually a new thing that comes up for them that
is a big deal and that I know I can provide really helpful support around it. Maybe I'm doing that on a one-on-one case basis with them, but I'm thinking to myself, this would make such a great group program, for example. So sometimes it's just that I'm bored in the niche that I'm in. And sometimes it's that I'm actually aware of the fact that there is a need and a desire for ongoing programming that is different from the programming I already have.
So those are really two ways that this arises for me. And again, just to clarify, like this does not mean that I failed at niching. Your niche is not something that you are stuck with for the rest of your life. Your niche is necessarily an evolving thing. And it can evolve in a bunch of different ways. Sometimes you evolve completely out of that initial niche. That happens for lot of the coaches that I work with. They start off coaching around...
one specific thing and realize, shoot, no, that's not really what I wanna do. I wanna be a relationship coach. And they move into relationship coaching from, you know, alcohol coaching or burnout coaching or whatever. I've had lots of clients who have shifted from, you know, for example, being menopause coaches into being an intuitive eating coaches. They go back and get a different training. So your niche can entirely shift in this process, but it also can just spread out. And I'm making like tentacles with my fingers here to kind of demonstrate this as I'm recording this.
it can just branch out as well. And that's really when I look at my niche process, niching process over the last 15 years, that's how that worked. So when you choose your niche at the beginning, when you're just starting up your coaching practice, that's gonna fit the version of who you are at the time. It's gonna fit what you know about yourself and your clients, the clients you wanna work with at the time. But that's going to change because you're not static and your clients aren't static either, right? So as your...
coaching experience grows and as you learn more about yourself as a coach, your special sauce, what you love to do, who you love to work with, it's going to change. also as your clients needs change, as you help them through certain problems and challenges or as they mature and grow, that's going to change as well. In my early years, I was a young mom.
I had two four year old kids when I started my coaching business and I was, you know, not coincidentally working with women with young kids who were busy working women looking to feed themselves and their kids better. That audience matured. A lot of those women that I helped in those early days are women that came back to me for support around alcohol when they hit perimenopause and menopause, right? And women who I have worked with on the career transition side of things because they have, you know, as their children,
grew up, their careers also matured and they found themselves in a place of great responsibility that sometimes led to burnout or a place that didn't no longer felt resonant to them. your audience, your clientele is going to grow and mature. Their problems and challenges are going to change as they do and therefore your offerings and your niche is likely going to change. So you get to
pay attention as a coach and not just get to, I really wanna encourage you to pay attention to what's lighting you up, what you're curious about, what you find yourself daydreaming and thinking about, and then also like what you're the most skilled at supporting and also how your life experience yourself has changed, what you have gone through as a coach and how that might inform a new area of focus for you or a niche for coaching, right?
I talked about that on the last podcast episode how one of the things for me in terms of values based marketing is that I am committed to only coaching in areas that I have had my own life experience in. So I don't market myself as a coach in an area if it's not an area that I feel like I have some personal really valuable meaningful personal experience in. And so as your personal experience changes that might lead you to feeling like that is an area that I feel
very differently about coaching and now than I did before I had that experience. So that might also lead to some shifting in your niche. This is not inconsistency. Again, this is just maturation. This is just you maturing as a coach, which is all part of the process.
So the next thing I wanna talk about is how to shift your niche. If you're feeling any of these things, you're noticing any of these things happening, how to do that without burning your business down. Because I have seen coaches do this the wrong way.
and I have also helped lots of coaches do this the right way inside the BBB. So what we wanna be thinking about here is not rebranding on a whim. Okay, so this is something that you want to take your time with. There is no rush. So let's say you go on vacation and you have this amazing idea for a program, which again, happens to be almost every time I go on a vacation. What I do not do is come home from that vacation,
put up a new landing page, shut down my home page on my website, replace it with something brand new, and then start spamming everybody with marketing on this new offer. That is such a bad idea for so many different reasons. It's gonna just absolutely break your funnel probably. It's gonna really confuse people. There's a pretty decent chance you haven't got it right yet if you only came up with this cook this idea up on a beach.
while you were drinking like my ties or whatever. And also like you have not got this idea right yet and you wanna do some testing and you wanna see how it lands with people. So don't do that. Don't rebrand, know, on a whim is the best way I can put it. Instead, what I want you to do is test quietly. So what I call, this is what I call beta.
on the side. So anyone who's been listening to this podcast for a while, who's worked with me knows what a big fan I am of the beta mindset, which is the idea of experimenting with things in your business, testing things, owning things as a test, which provides you with a little bit of safety as a business person and an opportunity to just see how things go, learn from that, and then create the best thing possible from what you learn. So what we're talking about here, when you're thinking about maybe a new offer, maybe a new niche,
maybe either niching down or changing a niche or adding a niche. I'm talking about a beta on the side. So what that means is you're going to develop the idea while you're still serving your existing niche. So you keep doing all the work that you're doing and you soft test it with, there's a bunch of different ways to kind of soft test the idea itself as opposed to the offer. You can soft test it.
on social media, you can start talking about the particular issue or challenge, can say, I don't know about you, but this is a big deal for me, or I'm hearing more and more from my clients that this is happening, how does this land with you? Is this something that you've noticed? You can start putting the idea out there for the program, softly on social media, you could do that through your newsletter, if you have a good newsletter following, you could do that just through conversations. Sometimes what I do is I'll reach out to clients who I think might be a good fit for this new program and just ask them what they think about it, just get their feedback on it.
And then from there, you're going to design and run a small beta. So let me use the BBB as an example. This was about five years ago or so now. I was finishing up my certification around alcohol to be able to do some alcohol coaching in conjunction with the burnout work I was already doing. And I was in a cohort. It was a fairly big cohort of coaches going through this certification. And I had coaches coming to me.
lots and lots of coaches coming to me saying like this certification told me that it was gonna teach me how to build a business but all of the things that it's telling they've been telling us about business building don't feel right to me or I actually don't feel like I got the information that I needed you have a successful coaching business can you help me build mine I don't even know where to start that led to me working one-on-one with coaches so I spent the first maybe a year just doing one-on-one business coaching with coaches who were trying to launch
coaching businesses. And I loved that work. It was really fun. But in the process of doing that year of work, I learned a lot of things and learned a lot of things about what coaches need. And it also became really clear to me that this was not something that was accessible to most people because hiring a private coach to, you know, of my level of experience was just out of, it was just not, it was not accessible for people. It was too expensive. And
So for that reason, I started to think about and dream about the idea of a group program for newer coaches. And that's really where the BBB came from. I did a beta on the side. I was running a super busy practice at the time on the personal side. I was doing tons and tons of professional burnout and alcohol coaching. was, I would say like coaching at least four full days a week with clients. It was very, very busy, but I knew this was a good idea.
And I resisted the idea of like scaling back on the personal coaching side while I built this program. And instead I built it in my spare time. And you know, I've also talked about this a little bit on the podcast. When you run your own business, it's kind of a, there are waves, there are seasons of busyness with it. And you have to, do you have to sort of accept the fact that there are gonna be times when you're going to need to put more time into your business than you will at other times.
And for me, that always pretty much happens when I'm doing offer creation. So when I'm building a new program or an offer, oftentimes I will look at my calendar and I will basically commit to giving up like a good portion of my weekends for a month or two while I build this thing. And that's what I did with the BBB. I built out the base offer in terms of the online course component of it. It was a much smaller library than what is there now, obviously. It's evolved and grown over the years. And then I ran a very quiet on the side beta.
I offered it up to coaches who had come out of this last certification that I had come out of and I said, look, this is what I'm doing. I'd love to have you guys come in and beta test it. I'm offering it at a really low price. It was maybe like a thousand dollars or something. It's a three month program for now. I would love for you to help me with this. In exchange for that, I'm going to help you build your businesses. And we had a really lovely, I think maybe like 20 people or something in the beta group and I tested it on the side, but I kept all the other stuff going.
I wanted to make sure it was a program that had legs. It was a program that was sustainable. I also wanted to make sure I got it right before I even started thinking about giving up any of the personal coaching stuff. I needed to keep making revenue. I needed to keep my business going and I wanted to gather some data before I made any big decisions. So that's how I evolve my business always and that's what I mean encourage you to do if you're thinking about a new niche, a new offer, maybe narrowing your niche.
Do it experimentally. You don't have to do like a big dramatic pivot. It's not an identity crisis. We're gonna talk in a second about what is really important when it comes to your coaching brand and identity. But it's not those things. It doesn't need to be really dramatic. Think of it as an experiment and think of it as a side experiment until you get to a point where it feels really...
good calling it something more than that, which is obviously eventually what happened with the BBB. I ran it through two more side betas though before I offered it up as a full year program and before I started marketing it like just generally out there to to all coaches. I think you need to be aware of the difference between like feeling a pull versus feeling a push in your business. So a push is I hate this, I don't want to do this anymore, this feels gross to me.
And it's not that you don't wanna listen to pushes, you wanna listen to pushes. We talked about that last week when I was talking about when your marketing and your sales process feels completely out of alignment with your values. There's often a push feeling that's happening there. But I wanna encourage you to pay more attention to the pulls when it comes to niching and offers. And the pull is I feel drawn to this thing. I find myself dreaming and thinking about this thing. Because that is like an energy plus. That is a...
that is an energy gain as opposed to an energy drain, which is usually what's happening when you feel a push. So listen for those pulls where you're feeling drawn to something new, you're feeling excited about it, you're feeling energized by the idea. when you notice that thing, pay attention to it, but remember that following that thing and doing some work around that thing does not require you to delete all the other things that you've done.
you can do that in the way that I just talked about it. You can do it by side testing that niche and started to experiment with that in a softer way. And the other thing that I really want to stress in this episode is you're allowed to have more than one niche. And I talked about this earlier on. My model is not a single niche model and it never has been and it's worked so well for me. So anybody who you hear out there saying you have to have a very specific one, very specific clear niche, I actually don't subscribe to that.
My model right now is about 60 % business coaching and about 40 % personal coaching. And on the personal coaching side of things, I do a lot of different types of work. As I said earlier on, historically, you know, I've done alcohol coaching, I've done wellness and food coaching, I've done burnout coaching, business coaching, life transitions coaching, all kinds of different things. But they all coexisted over the years because...
The thing that makes it cohesive, the thing that is important when it comes to your branding and your business is not having only one niche. It's your special sauce. And you've probably heard me talk about this in other podcast episodes, but this is the thing that really matters. This is what I consider your brand identity. And it's a combination of things. So the real anchor, the real glue in your business is not your niche.
It's your identity. And your identity is really the same as your special sauce. I like to call it special sauce because I like those words. So you don't build your consistency through coaching on only one topic. You don't build it through super narrow niching or hyper narrow branding and like just the one landing page forever. Like that is not how you build that consistency. You build it through
consistently showing up with clear values, with a clear voice, and with a clear coaching philosophy. So your voice, your values, your philosophy, those are the things that create that special sauce, that identity for you. And when you have created that, you are then able to easily create all kinds of different offers. And as long as you keep your voice, your brand, your values, that identity,
really consistent and aligned, then all of those other offers are gonna make sense, even if they're in very different niches. So I can say that I'm the same coach, whether I'm supporting a business owner, so I'm supporting somebody like you who's building their coaching business, or I'm supporting a burned out professional. My values are the same, my style is the same, my basic sort of core beliefs.
around and sort of coaching philosophy around, you know, sustainable, steady change that doesn't, you know, burn you out and overwhelm you. That's always been the approach I've taken when I'm supporting people through change. That stays the same. That's the through line in everything that I do. And that is what really, really matters. And so that's the thing I want you to be focusing on. I don't want you to be afraid when you get this feeling like, maybe something needs to change here. I've got this really great idea, but I don't think it like in any way jives with this last...
this other thing that I've been doing, that's okay. It's okay to explore that. What I want you to be thinking about, and again, this I think ties in really nicely with last week's coaching episode, if you haven't listened to that, go back and listen to that one. I really want you to be thinking about your values. I really want you to be thinking about your special sauce, who you are as a coach, what matters to you, what you want to be known for as a coach, because you don't get known for your niche. You get known for who you are as a coach. You get known for your special sauce.
So I want to encourage you to work on defining that if you're not sure on that. Who are you as a coach? What do you stand for? What is your work center around? How do you help people in a more general way? What's your process? What's your approach like? Because that is the real niche. That's the truth of it. Your special sauce is actually the real niche. And I wish I had learned this a lot earlier than I did.
But I do think it's really, really helpful. I think one of the main reasons why coaches stay in a niche that they've outgrown is because they don't feel confident coaching outside of it. So they are worried to be stepping outside of that niche because they were trained in a very specific area or it's the niche they've always coached around.
And it can feel really scary even if you have a really exciting great idea for what's next or even if you've been maybe dabbling in coaching in this area with your existing clients because they've been asking for it. It can feel really scary to actually own it and to say this is something that I'm doing and this is something I can help you with. And a lot of that is around that confidence piece. Coaches often do not feel confident in terms of their versatility and in being flexible in coaching. But as I've said in other episodes,
This is really critically important when comes to being able to continue to make money. You have to be able to be responsive. And if you also want to enjoy the work that you do, you want to be able to be flexible because that's how you get to create new offers and change your niche. And so this is the perfect time for me just to remind you guys that the CCSI, which is my Confident Coaching Skills Intensive, starts probably in about a week from the time that this podcast episode airs. It starts on March 11th. It runs for 10 weeks.
If you are feeling this, if as I'm saying this, you're thinking to yourself, that is me. I have these ideas for this new niche or I would love to create this offer or this program or I've been really dreaming about a group, like running a group, but I just do not feel like I have the skills or the confidence to manage that. And I'm worried about all of that. Or I don't know if I can create that value for people.
The CCSI is the solution for that. It is a program that's designed to help you build your confidence and your skillset and your flexibility and your versatility as a coach. Post whatever training and certification you have in a really small, intimate environment. So there are 12 people max in this program. So you can check if you're interested in it, check through, put the link in the show notes, check and see if there's still space left in it. But it's me as the head coach and the only coach and we get together.
Every week for 90 minutes, there are prerecorded really phenomenal modules. I beta tested this quietly on the side, just like I'm talking about today. I beta tested it last spring and the coaches who took it said it was absolutely phenomenal and worth significantly more than I charged them for. And so I've got it now set up to run again, again, just 12 spots in it. And if you're thinking to yourself, I have these great ideas where I'm feeling this pull towards something different.
but I'm also feeling resistance because I don't feel confident that I can actually coach in that area. This program will provide you with those tools. I talk about all of the big areas that come up in life coaching, and I give you not just the specific tools, strategies, powerful questions, exercises that I use with clients in those areas, but also an opportunity to practice using those things and build your confidence in a really, really safe space.
So I'm very proud of this program and excited about it. And it just jives really nicely with what I'm talking about today. So if you're about a niche change or an offer change, but you're feeling underconfident, check that program out. I think it's probably the perfect fit for you and I would love to see you there. But before we go today, here's what I wanted to leave you with in terms of things to ask yourself around this whole, am I misaligned? Is it time for some changes in my business?
Where are you feeling energized? Pay attention to that this week. What parts of your business light you up and what parts feel like a drain or do you feel like you sort of are dreading them? Where are you feeling resentful? That's basically what I just said. So where are you feeling irritated that you have to do the work or do the things?
What conversations do you wish you were having more often? Are there certain things that you would love to be talking with people about more that you're not talking about? Maybe they're coming up every once in a while in your sessions, but they're certainly not the focus of any offer or program that you have. What are the ideas that I keep having, that I keep dreaming about when I'm out for my walks or I'm driving in the car or I'm on my vacation? What are those ideas that I'm...
it can continually mulling over that really excite me and just will not leave me alone. Where am I feeling like that feeling that pull towards expansion? So that feeling of like there's more here available. And then also where am I feeling pushed by some discomfort? No, discomfort is not a bad thing. Sometimes discomfort is telling you like there's something that needs to be addressed here. So I'm not saying that's a bad thing, but pay attention to those two things. They can be really...
enlightening. And then, I trust my coaching skills enough to follow through with that poll is the next question. And again, that's, like, if you're feeling like, no, I don't have these really great ideas, but I don't then consider the CCS, the CCSI. The messaging from this podcast that's really important for me to make sure you get is that you are allowed to evolve, you are allowed to change your mind as a coach. In fact, it is part of building a coaching business.
And it's definitely part of building a coaching business that continues to feel really resonant and aligned and bring you joy. I don't know anybody. I really don't. I know lots of coaches who are really experienced and have been doing this for a long time because I've been doing this for a long time. And I don't know anyone who is still coaching in the same niche, specific niche as they were when they started. It has evolved for everyone. That is just part of it. So you are allowed to change your business.
But what I really want to encourage you to do is think about doing that in a really thoughtful and intelligent way instead of in a reactive way. again, the beta mindset is really important here. And what's also really important just to underscore is the fact that your real niche is not who you serve and what problem you help them solve. It is your
special sauce. is your identity as a coach. It is your values. It is your coaching philosophy. It is who you are as a coach, not who you serve and what problem you help them solve. And as soon as you accept that and embrace that, you're going to find it so much easier and feel so much more available to you to actually start thinking about evolving your business, changing your niche, creating new offers. So.
That's my messaging for you today. I hope that you found that helpful. I hope that you're excited about maybe the opportunity for you to start shifting something in your business and doing like a soft beta, a little side beta testing to see whether that offer is actually a good idea or not. I am guessing it's a great idea and I would love to see you try it. If you are trying something new right now or if this episode made you think...
I'm gonna do it. I'm gonna take that step. I would love to hear about it. You can always send me a message at wendy at wendymcallum.com or you can reach out to me through the DMs on Instagram. I'm at Wendy McCallum Coach. I love talking to you guys. Hope you found that helpful and I'll see you next time on The Coaching Edge.
