Wendy McCallum (02:00)
Hey, coach. Welcome back to The Coaching Edge. Today, we're going to talk about something that stalls so many coaches and keeps them from getting their course off the ground. And that is having an idea that they feel truly confident about. Now, there are lots of reasons why people get stuck on this. Sometimes it's that they have like a million ideas and they can't figure out which one is the right one to start with. But a lot of the time, it's that they feel like they don't have anything unique to offer.
And so they see courses out there and they think, well, this thing that I'm gonna create or that I'm thinking about creating, it's just like what everybody else has out there. So we're gonna talk today about how to really nail the idea for an online course. Because let's get real, you don't wanna create just any course, you wanna create something that you're excited to teach, that your clients are really eager to buy, and that actually sells when you put it out there. I mean, why would you do it if those three things were not possible for you with this course?
This episode is designed to help you get there because you can absolutely do this. How do I know? Because I help hundreds of coaches create programming, including really resonant, marketable, unique online programs from start to finish. And, and they all do it and they all come in with the same feeling of confusion and lack of confidence and oftentimes overwhelm the idea of creating an online course. So today I'm going to share five
kind of key strategies that will help you to nail your course idea so that when fall rolls around this year, you're not staring at a blank chat GPT screen or a Google document trying to decide what to build, you're actually ready to roll. And if this is resonating with you, this is exactly what we do inside my coaching course creator program. That is my CCC program. It is open for enrollment right now for the October cohort. So we are starting again with a live coached version of the CCC in September.
October, early October, and that is a combination of access to the very comprehensive step-by-step online program that takes you through in a very bite-sized way each of the steps that are involved in mapping out the idea, getting super clear on the content, and then actually creating the content, including the tech side of that, how to create really great videos, how to create PDFs and resources to go with your program.
and how to upload the whole thing and get your course set up, because there are lots of different options for that. Don't let yourself get overwhelmed by the tech side of it. There are simple ways to run courses, and we talk about all of those in the CCC, how to create some really resonant marketing copy so that you can start selling this thing, and then how to launch with a beta program, so how to test this new course. So that happens in the CCC, and I take you through all of that in the content library, but you also get,
in the coach-led component of the CCC, like the one that is starting in early October, you get eight weekly one-hour sessions with me in a very intimate small group setting where I help you get this work done. I keep you accountable. I answer any questions that might otherwise kind of throw you off course or be keeping you stuck. I help you brainstorm content and strategy and copy.
and pricing and all the rest of it. So again, that course is open now. And so if you listen to this podcast episode and by the end of it, you're thinking, I do have a great idea. And I know that it is worth pursuing and I wanna create that course this year. Join us in the CCC, I'd love to have you there. I'll put the link in the show notes so you can grab more information there. So I'm gonna get started with strategy number one, but first I have to tell you, there's on a side note, this is the second time I've recorded this episode because
The studio that I used for recording my podcast crashed yesterday. I recorded this entire episode and then went on to record a second episode for another podcast, a coaching edge episode. And I got cut off in the second episode. It only recorded half of it, which was frustrating. Cause when you're on a roll, anybody who has a podcast, you know, when you're creating content, it's hard to get back into that groove. But what I realized this morning when I logged in to finish that second episode is that the first episode has not.
does not seem to have recorded or processed. So I'm recording it all over again. This kind of shit happens in business. This kind of shit happens when you're in charge of all the different parts of your business. And I just wanted to normalize that. It's frustrating, but I just, you know, I just go with the flow. So here I am recording this episode for the second time. So let's get into strategy number one when it comes to nailing your coaching course idea. So before we get into this,
When I'm talking about a coaching course, I am talking about an online course. So something that lives on your coaching platform somehow. So if you're using Squarespace, you can set this up as a course on Squarespace. If you use Kajabi, this would be a course product in your Kajabi library. If you're using a WordPress website, there are simple ways to set up a course. can literally just set it up in Google folders and give people access to Google folders once they have.
joined your program. There are so many different ways to set this up from a tech perspective, but I'm talking about a course that has an online component, probably a combination of video lessons and some other resources that are maybe PDF based, or you could use some audio as well. Now, when I am teaching in the CCC, and I'm gonna really encourage you to be thinking about this as you're thinking about your course idea as you listen to this episode, when I'm teaching course creation in the CCC,
I am always helping my coaches create an online program that can be used in at least three different ways in their business. So create three different revenue streams. And if you do it right, you can always do that with an online course. So the first way that you can use an online program to create more revenue in your business is by incorporating it into your existing or a new one-on-one coaching offer. So,
What that does is it allows you to add value to that offer, which means you can increase the pricing of the offer without having to work more. So you might have, let's say, a 12 session coaching package. If you add this online course component and your one-on-one clients also get access to this one-on-one course and they can work on that in between sessions with you, you have added value to that package, which allows you to increase your price. So I'm all about that because most of the coaches that I work with are not charging enough to actually create a...
a model that is profitable and will allow them to stay in business. So I'm all about increasing your prices. And that's one way that you can use an online course that you create. You can also use it as the basis or foundation for a group coached program. So you can take a group of people through this and have live coaching sessions that go along with the online component of the program. And you can also use it as an evergreen program where you don't actually do any coach live coaching, but where people can
access the online course and go through it in a self-paced, self-guided way. So for example, my CCC course and all the courses I create are set up that way. So with the CCC course, I offer it coach led like I'm doing in October, at least once a year, sometimes twice, sometimes I'll do another one in the spring. And that includes these eight group coach sessions with me. But it is also a program that is available when I am not.
leading it live, it is available as a self-guided, there's a self-guided option which is less expensive, obviously. And then it is also a program that I could take a coach through privately. If I was working one-on-one with coaches, which I generally don't do, but if I was doing that in some kind of a one-on-one coaching program, I could use it that way. So I want you to be thinking about that with this course that you're creating. Whatever you're creating is something that you're gonna be able to use to create three different
revenue streams at a minimum because there are other creative ways that I use my courses to create more income. Sometimes I bundle them up together or I'll take lessons from a course and I'll use them in another course or I'll offer lessons as like master classes or freebies. there are lots of different ways to use this course that you're creating. It is worth continuing to listen to this episode and thinking about this. If you already have an online course out there, great. Let's nail your next course idea.
Let's nail your offer for this fall. All right, so the first strategy to nailing that idea, to getting the right idea that is going to feel great to you as you're coaching it, it's gonna be something that your clients really want and is therefore gonna be really easy to market, is you want to make sure that you are addressing the problem that keeps your avatar or dream client up at night. What is the problem that's keeping them up at night? This is always where I start.
myself and this is where I start when I'm working with coaches who are trying to create courses. every successful course starts with a very specific problem that your ideal client desperately wants solved. Your client is not buying an online course. I always say like nobody really cares about the nuts and bolts. They don't care about how many lessons there are or how long the workbook is or you know how many...
PDFs or cheat sheets are included. I mean, that's all like the bells and whistles, but that's not what people are buying. What people are buying is the solution to the problem that is keeping them up at night. They are buying clarity, confidence, and peace of mind. So in order to be able to sell that, you need to know what that thing is that's keeping them up at night. And then you need to create the solution for that. You probably already have it. That's probably already what you're coaching around and helping people with.
So a simple exercise is to complete this sentence for your ideal client. So whoever it is that you love working with, whatever problem it is that you love helping people with, answer this question for them. I lie awake at night thinking if I could just blank, I would feel blank. So again, this is the sentence to consider for your dream client. I lie awake at night thinking if I could just blank, I would feel blank.
This is the pain point. This is the thing they're Googling at two in the morning. This is the thing that feels heavy every day. And this is the problem that you want to be addressing in your online program. I'm to give you an example, like a real life example from my life. Many of you know that I no longer drink alcohol. I coach in the alcohol free world now. That's a big part of my personal coaching practice and my group coaching practice. I quit drinking about seven and a half years ago now and
Right before I made the decision to reevaluate my relationship with alcohol in a way that I'd never done before, to sort of really get serious about it, I was waking up in the middle of the night, this is literally what's happening, I was waking up in the middle of the night, usually around three or 3.30 in the morning, and my hamster wheel would start going in my head, I would have great anxiety about the fact that I drank the night before, and I would be asking myself how I could get back in the driver's seat.
How could I take back control over alcohol? How could I keep this substance in my life because there's no part of my brain that wanted to get rid of it? How could I keep it in my life and not have it be making me feel the way it was making me feel? And I would oftentimes actually get out of bed because I could not get back to sleep. And I would go downstairs, I would make a cup of chamomile tea, I would get out my laptop and I would start Googling those questions. So that was the literal question that was in my head.
When I design programming now for women who are struggling with a relationship with alcohol, that's the problem I solve. I am actually meeting them where they are right now, which is that they're not ready to quit. They can't even fathom the idea of not having alcohol in their lives, but they know it can't stay the way that it is. And I am answering that question, how do I control my drinking or how do I moderate successfully in my programming? Okay, so that's an example of
What is your dream client thinking in the middle of the night? So listen, you may know this from your clients that you're working with right now, or it may be from your own personal experience of being that person at one point. What were the things that were keeping you awake at night? That's what you want to address in your program. So the very first strategy is to start with the problem that is keeping them up at night, right? We think about the CCC, which I'm gonna use as an example of a course, as I'm talking about course ideas here, just so that you can see how this plays out in real life for me.
With the CCC, I know that the thing that keeps coaches stuck is kind of what I'm talking about in this podcast episode, to be honest. They don't know where to start when it comes to an online course. They have an idea, but they're not sure it's unique or it's good enough. They say like, I don't wanna create something that flops. Or they're like have so many ideas that they keep spinning and they can't land on a topic. And the other thing that keeps them up at night is the idea that they might...
actually start building this thing and then not be able to manage the overwhelm of the tech, launching, the marketing, all of that stuff. So I'm meeting them there with the CCC. I'm addressing all of those things. Those are the problems that the CCC solves. And that's exactly what your course needs to do as well. It needs to meet your audience where they are with that big thing that's keeping them up at night.
Okay, so that's the first thing that I want you to start thinking about is what is keeping them up at night? And how can I design a course to solve that for them? And then the second piece of this kind of goes along with this, because like I said, sometimes you will know the answer to this question just because you're working with these people day after day, maybe in your one-on-one practice and you are aware of those things that are keeping them up or because you've been there and you know what it is. But I think the other thing,
it can be super helpful and that I encourage all coaches to do and it's actually built into the CCC is to go and survey your existing audience. Ask them the questions. So the truth is that we think we know what our people need and sometimes we even think we know what they want. But we don't usually. And it's so much more powerful to go and ask them directly.
And you can do this, no matter what stage you are in your coaching practice, there is a way for you to survey your dream clients. Your audience is literally going to tell you what's keeping them up at night if you give them a chance. When was the last time you did that? When was the last time you asked them? There are some simple ways to do this. So the first thing you can do is if you have a mailing list of any size, even if your mailing list is really small right now, you can send an email out with a link to a survey or you can, that's probably the easiest way to do it is to actually set up a survey. I love Survey Monkey for this because it's
There's a free version and it's easy to do. So can set up a little, at least there used to be a free version, I think there probably still is, but you can send out a short survey and you can ask them things like, what is your biggest challenge right now? If you could wave a magic wand, what's the result that you would want right now? If I could create the perfect program for you to help you solve that problem or get you that result, what would the program look like? What have you tried before that hasn't worked?
Those are all really good questions to ask in a survey type email. You can also poll on social media. So you can do this directly in your Instagram stories, or you can actually do a post on this on LinkedIn or Facebook. Ask them those same questions. Ask them what they want, what they're looking for, what keeps them up at night. Even just that question, what's keeping you up at night right now? What's top of mind for you? You know, when you have like,
free time in your day, what are the things you're thinking about? If you could change one thing in your life, what would that be? Ask them those questions. And then the other thing that I absolutely love, and this is really great for anybody who's been coaching for a little while, is to go and identify who your MVBs are. So these are your most valuable buyers. These are the people in your existing world who have already worked with you. Usually they're people who have...
oftentimes invested a lot in your programming. So for me, my MVBs on the business coaching side of my world are going to be the members of the BBB because the BBB is my sort of top level investment. And most people who are in the BBB have also done my other coaching programs. So they have probably done a version of the CCC. They have maybe taken part in the beta of some of the other courses that I offer, like my coaching skills intensive.
and they show up for all the things. They listen to the podcast, they read my newsletters, they have already bought into me. They trust me, they like me. And those are the people that I'm gonna get the most helpful feedback from. And they're also the people that I am designing my programming for. So they are my dream clients. I love working with them. I want to keep them in my world. I want to make sure that I'm filling any gaps that they have that I can fill.
So identify who those people are. Who are your MVBs?
Who are those clients you absolutely loved working with that only had good things to say about you that loved their experience, that keep sharing the word and referring you on to other people that join your group programs when you launch them? Who are those people? Ask them to get on a 15 minute call with you and do a little interview with them and ask them all of these questions that I was just talking about. You're gonna get really good information from that. You can offer them.
something to sort of incentivize them getting on a call to thank them for taking that time out of their day to talk to you, like you might offer them a discount on this group program when you do create it, or this online course, or some other form of incentive, or more of a thank you, maybe a discount or a free access to something that you would normally charge for, or something like that. When you hear their actual words, you're going to collect gold.
both for your course design and also for your marketing language. Because this is what we call inside the CC, this idea of like getting inside the actual head of your ideal customer, like getting inside their brain, joining the conversation that is already happening in your dream client's brain. And meeting with your MVBs is gonna help you get that actual language that they're using and help you join that conversation. It makes your course feel like you are reading your client's mind.
And if your course feels like that and your landing page copy feels like that, your messaging feels like that, it's gonna be a no brainer for people to buy it, right? So I love that idea of interviewing your MVBs. Okay, and this is, if we go back to the CCC as an example, this is exactly what I did with the CCC. I came up with this idea for a course that in eight weeks helps coaches go from an idea to a completely finished polished course that they can actually beta test. Gives them all of the,
pieces, puts all the pieces in place that they need to go out there and start selling this thing. And I knew it was a good idea. My gut told me it was a good idea. My experience told me it was a good idea, but I wanted to talk to my MBBs about it. So I asked the existing, whatever the BBB group was at that time, I said, look, I've got this idea for program. I would love for you to fill out this survey because I want to make sure that if I create this program, it's a program that actually gives you all the things that you need. And I want to create the most valuable program.
I can. So they were all very excited about this idea of the course. And I sent out a survey and it was quite a detailed one because again, these people already like No Trust Me and are happy to help me because I help them all the time. So they will always support me and I know that about them and I love that about them. And so I sent out a very detailed survey and I asked them about all of the things that are keeping them stuck around course creation and what a valuable program and support for me would look like and what format they'd prefer and all the rest of it. And they gave me lots of great feedback.
around this in their own words, how they were feeling about course creation and how they wanted to feel about course creation. And a lot of that language ended up getting incorporated into the marketing language for the beta of the CCC and the next cohort of the CCC. And definitely the ideas that they gave me in there in terms of their gaps in knowledge and what felt really overwhelming and hard for them about creating courses got put into the actual offer itself and the outline and the course itself. So.
Polling, surveying, and interviewing your audience, which includes your MVBs, is a really great strategy for nailing your idea. The third thing I wanna talk about is how you can mine your own journey in order to get clearer on the right course idea. The best courses often come straight from your own lived experience. Now, I have created over the years
I have never really counted, but I'm guessing I'm up close to 30 courses at least. I've created so many online programs and courses. They have all come from my own experience. And I continue to add new things to my offer suite, both on the business coaching side of things and also on the personal coaching side of things based on what I have experienced and lived myself. Because that's fun and exciting for me to coach. And because that's where my expertise grows.
you have probably already walked this path already. Whatever this course is you're gonna create, you've probably already walked the path. And now what you get to do is reflect back on your experience in getting and overcoming whatever this area of challenge was in solving this problem that you're gonna help other people solve in this course and reverse engineer your own process so that you can help other people follow the same path. So you go back and you say, what?
have I learned? let's take, again, let's take course creation. Okay, so the CCC, when I was creating that program, I'd created, before the CCC, probably at least 25 programs at that point. I've created many more since I did the CCC, but let's say it was 25. What have I learned from the course creation process? What are the things that over the years I put in place that made this so much easier for me? Where are the shortcuts? What are the things I can share with people so they don't have to reinvent the wheel? What are the...
you know, what are the best pieces of advice that I've gotten? What are the biggest lessons that I've learned? How can I put all of that together in a program so that I can shortcut this for other coaches so they don't have to spend 15 years learning how to create courses and they can actually just get one out right now? What are the things that are really critically important and what are the things that are like nice to have and not important at this stage? And that is how I mapped out the outline for the CCC. So.
You can do the same thing. Ask yourself, what did I struggle with when I was in their shoes? What key steps, frameworks or shifts made the biggest difference for me? What do I know now that I wish I'd known sooner? And from that, you can build your client roadmap, which is what we call it in the CCC. So we start with big milestones and then we start filling in the gaps between the milestones that get people from, you think of it as stepping stones in a river, like to get from that step one to step two.
What did you need to learn? What did you need to have in place? What tactics or tools did you need to have? What mindset shifts needed to happen? And then to get from step two to three, same. So we map all of that out and what we call the client roadmap. But a lot of that is based on your own personal experience in solving this problem. Okay, the next thing I wanna talk about is the importance of meeting your client exactly where they are.
And this kind of seems obvious. mean, the point of the program is to solve a problem and fill a gap that your client's actually experiencing right now. But this is actually a place where a lot of coaches get way off course. Pun intended there, I guess. I talk to coaches all the time who are coming, you have come up with this really great idea for program, but the program is not actually meeting their dream clients where their dream clients are right now. It's meeting them somewhere down the path, a place that they are not yet.
So let me explain what I mean by that. I'm gonna use an example of, I'll use an example around alcohol coaching, because this comes up a lot in this area, but you can transfer this over to any niche that you're coaching in. So often have coaches who say that really excited to create like a life coaching program that is for people who are alcohol free. So helping them like create their best life post alcohol and really expand their life and create a life that's, a life that they don't wanna escape from using that.
common verbiage that we hear all the time. So coaches will come up with this idea and they'll say, think I could create a really great program around that. And I'll say, great, that sounds like a great program. And I'm sure that you can coach that really, really well, but let's talk about where you are in your coaching practice and who you have in your audience right now. And especially for newer coaches, the answer to that is often like, I have a small audience and the people that I've worked with are all people who are just at the very beginning of their journey with alcohol. So they're just starting.
to contemplate taking a break from alcohol. They need a lot of support around that. Sometimes, you know, they're going back to drinking for a while and then coming back and trying again. The point is that they don't have a critical mass of people who follow them in their audience or of clients that they've already worked with who are at a stage where they are happily alcohol-free and starting to look at like what the next area of personal growth is for them. So these coaches in thinking about this program are designing a program that they don't have a market for yet. And that's not to say that that program
is not a great program for them to put in the vault. Put a pin in it, or even start thinking about it and mapping it out, but it's not gonna be something that they're gonna start to sell until they have taken enough people through the first part of this journey, for lack of better word, I hate it, but I can't think of another one right now, that they have enough people who are ready to buy that program. Where their avatar clients are right now is they just wanna get like, they would be delighted if they could take a 30-day mindful break from alcohol.
Sometimes it's like they would be delighted if they could get a weekend away from alcohol. And so I always say, start there. Meet your client where they actually are right now. As you get more experience, you build a bigger audience, you take more people through your programming, you're gonna find that there is a space to now meet those clients where they have gotten to and maybe where you have helped them to get to. But you have to be really careful that you're not designing a program that solves a problem your clients don't have yet. And this actually happens a lot more often than you would think.
when it comes to course creation. So meet your client where they are today, speak to the version of your client who's still stuck, overwhelmed and confused. That is really, really important. The last thing I wanna talk about is how to nail like the marketing hook. Now this is kind of separate from nailing your course idea, but also kind of connected to these other four steps that I've talked about. So just to recap, what I've talked about is starting with the problem that's keeping them up at night.
And then from there, we went on to talk about polling, surveying and interviewing your audience, asking them what's the problem that's keeping you up at night, getting you clearer on that and what it is they're looking for in terms of how they want to feel, the goals that they have for themselves and what they're looking for in terms of support and programming. And then the next thing that we talked about was your personal journey and tapping into your own personal
overcoming of this particular problem or challenge and what you learn from that process. And then we talked about meeting your client exactly where they are, making sure that you are meeting them in the problem that they have right now, not a future based problem that maybe they will have down the road. And then all of those strategies and doing that work is going to get you to a place that you have, where you have like a really solid idea for your course, but also where your marketing practically writes itself. So the job of your hook,
the job of that like one liner that brings your clients into this course is to make your ideal dream clients say, that is exactly what I need. And if you have done the work on these other four steps that I have talked about in this podcast episode, that's exactly what you're gonna be able to
whether that's a sales page or it is a PDF that you create to send to people, or we're just talking about social media promotion here, you want that copy to be so clear as to the problem you're solving and gets tap in so well to the voice inside their head that when they see it, they think this is exactly what I've been looking for. This is a no brainer for me. And there are lots of different ways to do this. We talk a lot in the CCC about creating this hook in this marketing language.
I think it's better to really park that until you have got the course mapped out and outlined. There's this, oftentimes it's kind of frenzy to name the program that I hear from coaches. like, I've got to nail a really great idea for the name of this program. And I will always try to get them to just park that because that will become a lot, process becomes a lot easier once you have your course mapped out in terms of finding the right name for it, finding the right like, know, sub.
subline or whatever for your program. But what I do want to encourage you to do is keep really good notes from these first four steps because those notes that you take are going to help to inform the marketing and the copy that you come up with for this program. The other thing that you can do, you know, and along this whole line of like joining the conversation in their head is when you are creating that marketing copy for this offer and you are thinking this offer through and really
mapping out what's going to be included in it, I would really encourage you to think about what some of the objections might be that your dream client might have to joining this program. What are some of the things that would keep them from joining the program? The problems before the problem is what I always call them. So for example, with almost everything we create as coaches, it's not our clients first time trying to change it, trying to solve the problem, right? They've tried to solve it in other ways before they have found us.
And so a very common objection is something like, what if I fail again, or what makes this program different from all the other things I've tried? I will always address that upfront in the marketing. I do that with every course I create. It's either in the frequently asked questions, usually it's actually been incorporated into the main copy on the page. I talk about how the program is unique, what's different about it, what's setting them up for success this time versus other times.
and why I can guarantee the value in this thing. So you can start heading off some of those objections. Another thing to think about is what is the thing that has probably thrown my client off course or off track and led them to feel as though they have failed in past attempts to solve this problem? And you can deal with that upfront in your marketing as well.
So again, your marketing copy is going to be informed by all of this other work that you're doing to nail your course idea. So you wanna keep your notes, keep them somewhere. But I really encourage you not to get too caught up in, first of all, I always say like clear over cute, always when it comes to titles for things, names for things, like we get really caught up in creating a really clever, cute naming idea for something, but it's much better that it's clear. You want people to see the name of the program and know what it's about.
So don't spend too much time on chat, tbt, trying to come up with cute ideas for a program. Like if the program name doesn't actually tell you something about the program, it's not a very good program name in my opinion. So, and oftentimes the clarity on what the right name for the program is, it doesn't come until after you have the whole program done until you've got the content all mapped out and mostly all recorded, frankly. So don't get too worried about that in the early days. So let's recap what we've talked about today in this episode.
the steps in terms of how to nail your course idea. First step is to really get clear on the problem. And that is the first step in that is what is keeping them up at night? What is the biggest thing right now that they are struggling with? You might know that from the work that you're already doing. You might know that from things you're seeing and responses you're getting to posts that you're making and to newsletters you're sending out and all of that stuff.
But you might want to validate that through some polling, surveying, or maybe some interviews of your MVPs. You also want to double check that with your own experience, your own journey of transformation in this particular area. What are the things that you did that were most helpful that changed the game for you, that helped you to finally get unstuck and move to a better place? And you want to make sure that you're meeting your client exactly where they are right now, not someplace where they might be.
down the road, but exactly where they are right now. And then you really wanna work on making sure that because of all of that work that you've done, you are marketing and talking about this program in a way that you are joining the conversation that your ideal client is already having. So the conversation that's happening in their head right now, you wanna join that by taking all of the information and language that you have reaped from those first four steps in this process and using that.
and incorporating that in your marketing copy. And when you do that, creating your course becomes really exciting instead of overwhelming because you know you are actually creating something that speaks to the very thing that your clients are struggling with and that you are actually creating a program that solves this problem in the way that they want this problem to be solved and that you are going to be able to help them get to a place of feeling the way that they want to feel. And that changes everything. And again,
If you want to actually build this course this fall and you are feeling like, I think I have a good idea. I'm feeling a lot more excited about this process, but I'm also feeling really overwhelmed with the idea of actually creating a course and getting it up online and selling it. I get it, you're not alone. I really encourage you to think about joining us in the next CCC. Again, we have a cohort starting in early October. The feedback to this program is always overwhelmingly positive. People say that it is
tremendously value packed in terms of like the live coaching sessions are invaluable for people. And coaches are really always very surprised at what they accomplish in the eight week period. So this course will help take you from like the half baked idea that you might have right now. It's not fully cooked yet to a fully ready to sell program. It's going to take you step by step through clarifying your big idea, designing your unique roadmap for your course and for your client who takes the course.
We're gonna talk about validating your offer. So we're talk about using a beta as a way to validate the offer and other ways that you can pre-validate your offer that we didn't talk about in this podcast episode. We're gonna get really clear on the marketing message for this program. I'm gonna help you join that conversation in your client's head so that this becomes something that you feel really good about. And if you feel really good about it, it's gonna be a whole lot easier for you to sell it. And we're gonna also obviously get you.
to a place where you have actually built the first beta version of this course. You've got it up and loaded and online. You've got an offer created and you are ready to start selling it. So again, enrollment's open right now. I'd love to see you inside the CCC. I'll put the link in the show notes for that program. I hope that you found this episode helpful. I hope it's gotten you really thinking about what your next big idea for a course is because courses are the way to scale your business. Courses are the way to stay out of burnout as a coach.
And for me really, they have been the absolute key to me creating this really easeful model of business that I have now. And I wanna be clear, it wasn't always easeful. That's why I do this podcast. Building a small business is hard. But online courses, especially flexible online courses that you can use in many different ways in your business to create different streams of revenue are a really key component of creating a profitable model.
that allows you to actually feel like you have some balance in your life. So no matter where you are in your coaching business, this is something you should be thinking about. And I hope that this episode has got the wheels turning. I will see you next time on The Coaching Edge. Thanks for joining me as always. And don't forget to give this podcast a like and a little review. If you have been enjoying it and feel free to share this with all of your coaching friends, that's how we get the word out to more people.
Have a great rest of your day.
