Wendy McCallum (00:02.904)
Hello everyone, welcome back to the Coaching Edge podcast. I'm your host, Wendy McCallum. I'm just gonna be honest, my microphone has like blitzed out on me today, possibly because I don't know what I'm doing with tech and have it hooked up wrong. I am always like here to be fully transparent. This is part of what happens in small business. I think that the audio is nice and clear, but if it's slightly lower quality than usual, that's the reason why, and I will be fixing it.
I am excited to have Maureen Benkovich, which with me here today. Hi Maureen.
Hi Wendy, how are you?
It's so nice to see you. Maureen's got her like her really fancy professional setup for her podcast and I am working with like minimal tech today, which is kind of ironic. Maureen is one of the coaches in my BBB. She started with me a couple years ago in the business building bootcamp community and since then has done some really cool things in her business, including launching a podcast. And so I am, you know, one of the people who helped her do all
that stuff and she's now a guest on my podcast with better tech than I have. Anyway, it's great to have you here, Maureen. Thanks for joining us.
Maureen Benkovich (01:12.695)
Yeah.
Maureen Benkovich (01:17.206)
Yeah, absolutely. I'm thankful to be here because I wouldn't be in this position if it weren't for working with you, Wendy, at the BBB. And we'll talk about that. And I'm happy to be here.
Yeah, I wanted to have Maureen on today because Maureen is just such a great example, I think of, first of all, I think the way that Maureen felt when she joined the BBB is the way that most coaches feel in the early stages of their business. And Maureen is gonna, we're gonna talk about that today. And I think, you know, she's also a really great testament to what you can accomplish if you just stay consistent and stay in a space of...
you know, self-compassion with yourself as a small business owner who really doesn't know anything in the beginning, but is like committed to building a business because you are passionate about coaching and about the niche that you serve. And I think I wanted to have Maureen on to just share what she has been able to do over the last couple of years of just staying consistently focused and
This isn't a situation where Maureen, I mean, you work hard, but I also see you on vacations and enjoying your life. This isn't a situation where Maureen has burned herself into the ground, but she's just stayed consistent and she showed up every day in her business and over time has built the foundations of a really, really great small business coaching practice. So we're gonna share all of that today. So do you wanna start Maureen maybe by telling people like,
when you got certified and what it is that the area that you coach in maybe, and then we can talk about how you felt when you first got certified in terms of launching a business.
Maureen Benkovich (02:59.726)
Sure. Yeah. I came out of certification, very excited and ready to have my coaching business. And I quickly realized I had no clue what to do. I didn't know how to even start, how to start with a website. How do I let people know what I'm doing? What is my message? I really didn't have a clue. So before I met you, I kind of looked around and there were other...
coaches who had identified this gap of people coming out of certifications and not knowing the next step. But nobody really had a nice structured plan. And then I started hearing about Wendy McCallum and the BBB. And you were really that was your beta, I think you were really in the beta formation of it. And I had a discovery call with you.
And because I was scared, like, should I spend my money here? Should I spend my money there? I didn't know really where to invest. But after speaking with you, I felt really confident that you, had a good idea of how you wanted this to go. you had a structure. there was a library of resources you were offering how to really start from point A, you know, and to build from there. And then also.
you talked about having a community of other coaches. And I really liked that aspect because there's other people like me, like-minded coaches in different areas too, all trying to start their businesses. So having those weekly office hours was appealing to me where we could come on and share our challenges and our wins and everybody kind of chimes in. So that with the structure you were offering and the library of resources made it seem really appealing. I'm
I'm glad I took the leap and joined.
Wendy McCallum (04:46.062)
Yeah, and that was in like, you got certified in July of 2022 and then joined the BBB a few months later, I think, right? Yeah. And just tell people a little bit about your niche. Like, what's your certification and what do you, how do you support people as a coach?
Yes. Yeah.
Maureen Benkovich (05:02.68)
So I got certified initially through this naked mind, which is more like cognitive and behavioral kind of coaching. And I decided to call my coaching sober fit chick coaching because I was always a personal trainer and, you know, interested in health and wellness. but now I became a sober fit chick versus a non sober fit chick. So it seemed like a great name for my coaching. and I also have been certified in gray area drinking.
As I went along in my coaching, I realized that I wanted to add something else to my certification because the gray area drinking coaching is more the physiology base, which made a lot of sense with my background as a personal trainer and a pharmaceutical sales rep. I really appreciate that angle and mixing the two certifications together. And my niche is really people who looked a lot like me, high functioning, busy people, people who really care about their health and their wellness.
But we're all doing this behavior. I like to call it the elephant in the room, the thing we don't want to address, but it's there. But we'll drink our green drinks and we'll work out and we'll go through these detoxing periods. We'll need a retox on the weekends. I was that kind of a drinker, a binge drinker. So that's really kind of the person I work with. They're aware that they're drinking more than they want to, but it's not what traditionally has been deemed.
something you would take a look at. And we're changing that, right? We're changing that narrative with coaching and what we do now that it's okay to reevaluate your drinking if you're just a person who's not, it's no longer serving you and it's not happy with you and help them develop the skills and the habit changes and, you know, changes in their thinking and how to regulate their central nervous system without alcohol.
Awesome. So when you started in, let's say the fall of 2022, so a couple of years, been in the BBB now for a couple of years. So anybody who starts in the BBB, it's a one year base membership. And then after that, a lot of my members stay on as continuing month to month members. And so Maureen's been in the community now for just over two years. Do you remember how you were feeling about all of the pieces and...
Wendy McCallum (07:12.974)
It's just generally like the overwhelm that is being a brand new business owner.
Yeah, yes, very overwhelmed. Three years ago, I didn't even have an Instagram account. So I didn't know anything about running an online business. I had been an entrepreneur before I'd had my own personal training business, but I did all old school, know, on paper, paper charts, word of mouth is the way I got clients. So this was all new as far as putting yourself out there on social media, making videos of yourself, but having a strategy to it.
Email lists, I didn't know what that meant. I didn't know about growing your list or why that was important or funnels. I would hear these words about marketing funnels. Freebies, all of this terminology was new to me. So I felt completely overwhelmed and I had no idea where to start. So that's how I came into the BBB, completely overwhelmed and not really knowing where to go.
And I mean, I think that's so typical. just wanted to add that because I'm sure there are coaches listening to this right now who are feeling that way. I think we all feel that way, especially those of us that have zero experience with small business. And even if you do, it's probably not remotely connected to whatever niche you're serving as a coach. And there are so many pieces like Maureen's talking about that maybe are not, were not part of your past, your past business model, your past professional experience. So,
I remember that. remember you coming in. I remember you being somebody who always had their hand up, had so many questions about things and which is great. Like we welcome that in the BBB, but just feeling like there were so many things that you should be doing and us having conversations about, the whole like you can't do it all at once. And this is a piece by piece thing and figuring out where the first place was to focus your attention and spend time.
Wendy McCallum (09:07.67)
And so I know that together we built a website, we built your website and dealt with some of the copy on your website. And I eventually got you to a place where you were doing what most coaches start off doing, which is one-on-one coaching and trying to bring more clients into your one-on-one coaching practice. What I wanted to talk about specifically today was the two big things that I think you have done that have been really helpful and really pivotal when it comes to both the marketing side of your business and building your audience.
and also to actually serving your clients in a way that serves them best. And that is the online course that you've created. So I wanna talk about that course and how you use it. And I also wanna talk about the podcast. I just think of all of the things you've done, that's the thing that I'm the proudest of. I just know I was there for the resistance around it and for all the fear that is associated with doing something that public. And frankly,
like that technical, because it feels really technical and overwhelming when you're starting a podcast. So maybe let's start with the course, because I think that that came first, right?
Yes. Yeah. Yeah. I, I knew that you had a course and I was in your course and I was seeing how it worked. And, I had an ability to go to a library and look at a bite-sized video clips of you teaching me how to do something. And there might be some worksheets with it too. And as I was going through your course, you were also talking to us about creating our own course. And it felt like so insurmountable when you first said that I thought, my gosh, I don't know how to do this.
But then you also in the BBB, you kind of had an offshoot the CCC, the content course creator. And from my experience of being in the BBB, I knew, you know what, I'm going to take this leap too, because the only way I'm going to learn how to do this course is to take Wendy's course and go through it. And I was so glad I did. I cannot believe I now have a six week alcohol reset course where I made over
Maureen Benkovich (11:11.534)
36 videos and that was quite a challenge in itself and learning how to upload them and create this course and content and then put it all in a sort of a structure that made sense and then to market it and then have people actually join it. It's been surreal at times.
It's amazing. mean, Maureen was so afraid of doing this. This is common. This it comes up all the time in the BBB. The first time you put together some kind of an online program, it is really overwhelming. It feels like there are so many moving parts and getting it done. And of course, that's one of the reasons why I created that CCC program is to help you deal with all of the different components. But getting that course up was such a feat for you. I am just like, I'm really proud of you for doing it. One of the things that Maureen,
does really well, even though she resists it, is she will talk about it and sell it before it's done, which is something we talk about all the time in the BBB. Do you remember your experience with that? Like, how did that work for you? Because you done the course and you were in process of creating your stuff, but there was a resistance, I believe, to like actually do videos, like getting the actual videos done and up, even though you had it all mapped out. Do you remember how that went and...
and tell people what I'm talking about in your situation when it comes to like talking about it and selling it before you actually. I'm like, what did that look like and how did that feel?
Well, in the course, was like, gung-ho, this makes sense. You can even see behind me as my client journey map. We talked about how do I want to take the client through the journey? How do I visualize? And I'm a very visual person. And you talked about how to map it out. And I did all of that. And then when it came down to making videos, I kind of stalled for a while because just the fear of, well, know, perfectionism and putting yourself out there and doing something I'd never done before. So Wendy does talk to us often about this. And she said,
Maureen Benkovich (13:05.342)
start talking about it. Say you're going to do this thing and nothing will light a fire under you like having a few people sign up for a course that you have not finished creating. So I did, I started talking about it and my gosh I had six people sign up and I wasn't finished. So I just stayed about a week and a half ahead of my people when they joined. I had the intro mapped out and it wasn't perfect and I had the first week how things were going to work and then I kept
creating videos, you know, like I said, about a week ahead and I kept uploading them. And as we went through the course, I finished it. And Wendy is famous for saying this and I've really it's in my head now. It's a beta. It's a beta. It's a trial. You're going to learn from this. And so just just do it with that mindset. And so I said to my first group, this is a beta. And I'm glad you guys are joining and I offered a discounted rate and I want your feedback.
Let me know what works for you, what doesn't work for you. What would you like to see? What can I add? And then Wendy has also taught me to always at the end of whether it's one-on-one coaching or a small course to send a form to them that says, give me your feedback. Let me know what you think. What could I have done better? What would you like to see? Would you recommend this course? That kind of thing. So it's really important to follow all the way through on all of that. So now I'm actually in my third.
iteration of my course and I have 11 people in the group this time and I'm continuing to change it and add in things as we go and I see Wendy do that all the time in our BBB course. She'll say, hey guys, I uploaded this module today and check it out. So I watch and I learn and then I just do it.
That's amazing. So I'm so great. Like it's so great to have gone from that place where you're like, I don't know if I can do it. And just the terror around organizing and actually recording the content to a place where you're now, this is the third time you've run this group program. It's become.
Wendy McCallum (15:04.95)
a really important piece of your business model. And I want to talk, make sure that we talk about flexibility, because this is something that it's so important when you're creating online programming, is the backbone of the CCC program is making sure that whatever you create in that course with me is flexible and you can use it in at least three different ways in your coaching business to,
to create three different streams of revenue, which Maureen has done. So can you explain to people how you use this one course in three different ways in your coaching business?
Yeah. So at first it was just do it. It's a beta. And then as I had the course, I could see, well, okay, now I can also offer this as a self-led course. could, you know, copy this course in our Kajabi platform where my course lives and I can copy it and make a self-led version. Cause there are some people who don't want the group aspect and I can offer it at a lower ticket as well. And they can go through it at their own pace. So that's the second way. Now I can use my course.
and also my one-on-one clients, part of the value of having that one-on-one and it's a higher ticket item, but they get access to the course as well. And it's been really interesting to see the different ways I can use that because maybe a one-on-one client and I are talking about something and I'm like, well, actually, I'd like for you to go to module two, lesson three, I have a video on this and a worksheet and you can do that and then we can talk about it the next time.
or they can go through, you know, at their own pace. So I use it with my one-on-one clients. They have access and that's added value. I have the group coaching, which I now am offering a couple of times a year, and then also the self-led version. So three ways to use one course.
Wendy McCallum (16:49.878)
Amazing and with the self-led version that's evergreen somebody can sign up anytime so that helps you to generate revenue from that course even when it's not being offered as a group in a group led form because you can only do that so many times a year and then I love the idea of incorporating a an online program as part of your one-on-one offer because it's a really easy way to increase pricing on a one-on-one offer
And to get people out of that mindset. And if you're a regular listener of this podcast, you've heard me talk about this before. think people are likely to, if you're just offering a time for money exchange as a coach, so 12 hours of my time, 12 sessions with me for this price, they're likely to just take the price divided by 12 and immediately have a number in their head, which is how much you're making an hour. know, clients are incapable of factoring in things like overhead and the amount of work that it takes to create programming and all of that. They just see it as that's how much
Maureen makes an hour. so the more value you can build into a program, the more complicated you can make that, the less likely it is that people can do that kind of calculation and arrive at that, frankly, that number that is not really the right number anyway. It's not a good representation of how much we're making an hour.
So I love that idea and I've always done that with my one-on-one programming. There's always an online library or access to a couple of different courses that comes as part of like a burnout program with me, for example, or an alcohol coaching program. And certainly like that's a key component of the BBB. There's an enormous content library that comes with the BBB as well. So.
Maureen is now using this one program in three different ways, which is what I encourage you to do if you're thinking about creating an online program. Now there are lots of things that go into that. talk a lot about make sure the content is super flexible and easy to repurpose in other ways and like how to take a course that is a coach led course and convert it to a self led evergreen program. But it's not as hard as you think. And it's just, it's so great to be able to use one product in a variety of different ways.
Wendy McCallum (18:54.51)
that flexibility. Okay, let's talk about, can we talk about the podcast for a sec? Do you remember like when you started thinking, well, maybe I could have a podcast someday? Do you remember how that happened?
I think after I was on your podcast and I started going on other podcasts and then I would get feedback from people that, hey, you're really pretty comfortable talking on the microphone. I didn't realize that most people weren't comfortable talking on the microphone. And that's probably something I'm good at is talking and I enjoy it. And I thought, well, I'd really like to do that. But the technical part.
just scared me and then and again that perfectionistic mindset gets in the way like somehow unrealistically I should know how to do this all at once. So came in the beta mindset again like let's just do this you know get it set up get what you need of course you don't need to get the fancy mic and the headphone but that's what I do so I did and then deciding on the name that was challenging and we went back and forth and in copy class and
I tried all kinds of iterations and finally landed on sober fit life, because that just really worked with my whole message. And I'm bringing in now experts who give science-backed research and also clients and other people who are telling their stories. I have doctors come on who, you know, have stopped drinking and they talk about why, and then they share their research. So it's really turning into something really interesting. But I was terrified. I think I put it off for, I don't know, a year.
And I would get so close to the edge and I'd be afraid. And so once again, I finally did what Wendy said to do and I asked a couple of people if they'd want to be on my podcast and they said, yes. So put it out there and people will come. And I had one person, Maggie, who does the Sober Summit, who's like, I really want this to come out on this date. I'm like, okay, this is it. She needs it out on this date. So that's going to be my first one that I publish.
Maureen Benkovich (21:02.062)
That's kind of how it happened. And I just, I'm learning as I go, I get frustrated at times. But then I get really big ah-has when I do something. I'm like, okay, I did that. I edited that podcast. I made that social media clip. I'm starting to understand how it all works together and that this is my biggest freebie offer. And that this is where I can offer the most value to people who are thinking about changing their drinking or people who have stopped drinking. They're trying to figure out how to
live without alcohol. I'm starting to understand the value of it. And Wendy and I had a meeting in the beginning of this year about now being more strategic about my podcast and who I ask on and how I'm going to post and be more regular and consistent. So the first few months were about like just getting it out there and just doing it and letting go of the perfectionistic mindset. And now I'm starting to add some more strategy to it.
Yeah. And I remember the first, I remember saying to you like, just record one episode. Like if you can just get one episode recorded and up, you will keep going. Right. And, and you did do that. You recorded that first episode. In fact, I think I came on and interviewed you for your first episode to help you get that first episode up. Right.
Yes, I just could not get past me going on by myself and telling my story. And so I asked Wendy if she would come on and interview me. And that just felt very natural and it went really well. And I so appreciate it your time. And that was my first post published podcast. Yes.
Yeah, and then it's just grown from there. you've had, know how many episodes you've put out now?
Maureen Benkovich (22:42.926)
12. Yeah.
It's been like it's been regular. You've been doing it. You've got a strategic plan now going into this year around.
Yeah, I'm bumping up the frequency and I've been inviting guests and I just invited six different invites and they all accepted. And so this is moving again, moving me forward into like, okay, so because when people come on, they want to know when it's going to come out, what kind of offers they're going to talk about. So maybe it's timely that they need it out soon. And so it's again, it's pushing me forward to to do that.
And the podcast for you is sort of serving a couple of different functions like it does for me and like it does for everybody who's a podcast host who has who has a business. And that is that it's allowing you to reach more people. It's it's allowing you it's providing you with a platform for really good, valuable free content. It's providing you with a place for people to over time get to know, like and trust you, which is then
providing you with a funnel, the top part of a funnel to bring people into your world and eventually into your paid program.
Maureen Benkovich (23:54.988)
Yeah, and now I'm starting to understand getting the pieces of the funnel to talk to each other. And so as you said, okay, now it's time to start putting in some promos in your podcast. And, and each one of these steps, I always have to get through the resistance, but to record a little promo, like I just did about my self led course, because how else am I going to let people know if I'm not using this biggest freebie that I have this biggest
information that I'm putting out there. now I'm starting to put in promos and about that I am a coach and I have coaching sessions available. So I'm now, like I said, more strategically using the podcast. And also it's great networking too. You get to meet so many interesting people and the kind of collaborations that come out of that is another benefit I'm seeing too.
Yeah, absolutely. I I think that I would say 75 % of the podcasts that I've appeared on have been because I've had that host on one of my podcasts. And so she's been across, like across collaboration that's happened. So yeah, there are so many benefits to podcasts and there is an entire module on podcasting.
in the BBB. Some of my coaches never access it because podcast is not something that they want to include in their business model. But many of the coaches in the BBB have now started podcasts or are in the process of putting podcasts together. Did you use that module Maureen? you remember?
Oh yeah, definitely. When I was setting it up, absolutely. It was a great framework and guideline. And there's so many other things in your BBB for people who are writers. I am not a writer, so speaking is something I prefer, but you have other modules for people who are writing. There people in our group who have written books. mean, there's all kinds of coaches in there. There's something for everybody.
Wendy McCallum (25:36.172)
Yeah, it's a really cool community. It's such a privilege to be able to do this now. It feels like to me the last stage of my coaching business just because of where I am in life and the fact that I had a previous career as a lawyer before all of this. And to me, it's like the sweet sort of culmination of all of the work, the 15 years that I put into building my own coaching practice to be able to support other coaches. And...
You know, I always think of it as the more people that I help, the more people they help, which means more people I help. Right. So even if I am spending less time now doing the personal one-on-one coaching, although I'm still doing burnout coaching and you know, I have other programs that I run. I'm directing a lot of my time towards supporting other coaches. And sometimes it can feel like, I'm not getting to do as much of that sort of boots on the ground work that I used to do. But every coach who I help stay in business gets to
help other people and whatever the niche is that they support people in. And I love the idea of like being part of that, of being part of like expanding my reach that way by supporting other coaches. So.
We also get coaching in the office hours with you because a lot of us come and I'll just speak for myself like, my gosh, this week felt hard. I'm feeling a little bit lost. I'm in overwhelm. So you do coaching in there as well and help us realize that this is normal. This is part of the process. But that's why we can come there and bring it to you. I would not still be operating. I'm not blowing smoke here. I'm just telling the truth. I would not still be.
in this coaching business if I hadn't joined and work with you, Wendy, because you always encourage and always remind us that this is a process. This is a long game that we're playing. Sometimes you come out of certifications and they've told you you're going to make all your money back in two months. Well, that's not the case. This is a long, slow grow and sort of settling into that and accepting that is something you continuously teach us and coach us on all the way through.
Wendy McCallum (27:41.262)
I'm so glad that that message is like coming across because this is it is such a rewarding thing to do to be a coach and to build a small business is just I think one of the coolest things you can do as a human. But it's hard. And it takes time and it's just so much easier if you have support if you have, you know, somebody to help.
answer your questions. And if you have a community of other coaches who are like going through the same thing and learning through their own experiences and then sharing that experience. So I'm glad that's coming through. before we wrap up, I'd love it like I'd love to ask you like for the new coaches or the coaches who are struggling right now in their businesses, like what would you say to someone who is, you know, at that the earlier stage of building a business and it's feeling really overwhelmed? What have you learned and what would you share with them?
I've learned that you do have to invest in yourself and in your business and you have to find the right place to do that. So I did my research, tried a few things, but when I found you and the BBB, I knew that was the right place to invest. And it feels scary when you're not bringing in money to invest, but you have to invest in that education and the community and the support. As I said, I would not be where I am right now. And I feel like I'm on the brink of a lot of big things happening and that
investment is what made it happen. So don't be afraid to invest in yourself, but just do the research. Wendy offers these great discovery calls. You can talk to her, tell her where you are in your business and, you know, pick yourself to invest in yourself. If you want to do this coaching business, you're going to have to invest in this training and learning and growing.
What about around like the overwhelm side of things in the, just having like a never ending list of things that it feels like you should be doing? What about like figuring out like how to, where to focus and what to focus on? How did you manage that?
Maureen Benkovich (29:37.998)
Um, I have a list. I have a book that I use in one. One of the things it says is the bigger projects, your dream projects that you want to do. So for a while it was podcast, six week course, podcast, six week course. kept flipping the page and writing that and, knocking out the everyday things. But finally, one day I took six week course off that list and started working through it. Um, so I do write out my, my dream list and my far away goals. Now I have other ones. Um,
I could see myself knocking down that list and the things that felt so hard in the beginning are now much more routine and I'm so used to doing them that now I can start tackling the other ones. So the overwhelm is just taking it step by step, having the support, getting the other coaches are going through the same thing and continuing to share that and to be open and not struggle inside of your head.
join this group and talk about it, that makes a big difference and it helps bring down the overwhelm to more like, okay, I can break this down in a bite size pieces and I can do it step by step.
Yeah, I really think it's just about doing like, just keep doing the little things. Yeah. Every day you just get some things done. And over time, you're just building and building and building that foundation for your business. And if you look too far ahead, it gets really overwhelming. Just focus on like, what tasks can I do this week that will take me closer to profit? And you know, always like, when people are trying to decide, they've got a number of things on their list, I'm always saying to them, like, what is the most pleasurable, most efficient path to profit for you?
of all of these things on the list, which of these things is going to lead to profit fastest and is going to feel good at the same time. And that is normally where I'd recommend that people start. If they've got a list of 10 things, just choose a couple of those things and work on those things this week. And then oftentimes you have to break those bigger tasks down into a lot of many steps and just like slowly work through those things. But Maureen, such a great example of what it takes, which is just consistency. It's like just continuing to show up and yeah, I mean, there've been some tough times for you in the
Maureen Benkovich (31:41.55)
definitely, tough time.
had some sessions where you've been feeling all the feels about being a small business owner. there are ups and downs in this process. But being able to talk to other people about that is really, really helpful always too. whether it's a paid program and community, or it's just like a mentoring group that you set up yourself, like find some people to talk to about this, because it is hard to do this small business thing alone. But it's absolutely possible.
And Maureen's this great example of that. Someone coming in and feeling, I mean, would say, like Maureen, you were really pretty underconfident and pretty unsure when you started all of this stuff.
I still struggle with that. I have my moments that I struggle with that, but that's why I will continue to stay in this group because I know there are the ups and downs, the roller coasters of being an entrepreneur and running your own coaching business. so I've kind of accepted that's part of it too now.
Yeah, don't give up. You're listening to this episode, don't give up. And you know, you don't have to do all of the things. Maureen picked two things, a six week program and a podcast. And those have been on her list now for, well, the podcast and the course just got crossed off last year. Like they were there for a long time. You know, don't you don't have to do all the things at once. I never do that. You know, I have not done that historically when I have started, you know, down a new path in my business. I have just
Maureen Benkovich (32:37.366)
No, don't get.
Maureen Benkovich (32:54.956)
Yes.
Wendy McCallum (33:05.08)
picked one or two things and focused on that. And I think if you do that, you're gonna do those things really, really well. And then when you have mastered those things, the capacity will open up to do the next thing, whatever the next thing is for you. What is the next thing for you, do you think Maureen? Do you have any idea of what that might be?
Well, one of the things you always encouraged us to do, and I really have found success in this, is old school marketing. And I found that I actually really enjoy public speaking. So I think I would like to continue to go down that road and hopefully turn that into a revenue stream. Right now I speak without being paid, but it's worth the awareness and gaining clients and joining my group programs. But I would like to professionally speak maybe in the corporate wellness side. So that's kind of a goal I'm thinking of now.
Yeah, that's cool. Well, as you know, there's a whole module on that. Yes. That's a piece of my business model as well. And I think it's a great, I think it's a really great revenue stream for a lot of coaches. If that's something that interests you and excites you and that you really enjoy doing, then public speaking can be a huge, a huge piece of your business. Well, thank you so much, Maureen, for coming on and sharing your experience. And I remain very, very proud of you. And so happy that I get to coach you and have you in
in the little community that is the BBB. If anyone is listening to this podcast and they're curious about the BBB, they wanna learn more about what it's all about, you can always join the next open house, which is really just open office hours. So get to come in and meet some of the current members of the BBB and get some free coaching in there and get to know me a little bit. You can also always, as Maureen said, you can always just set up a call with me. I'm happy to talk to you one-on-one about whether it's a good fit for you right now.
But I hope you learned something from listening to Maureen's story today. And Maureen, I'm going to link in the show notes your six-week program and also give people some info on your podcast in case there's anyone listening who would love to work with you or learn some more through the podcast.
Maureen Benkovich (35:05.73)
Thank you, Andy. I'm always grateful for your guidance and thanks for having me on today.
My pleasure.
